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Leigh Fibers ad campaign builds site traffic
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It's often been said that it's not what you know, but who you know. That's certainly the key to fiber/textile trading, so a new campaign for Leigh Fibers lets traders and brokers know that Leigh has the contacts and inventory to save them hours of searching.
The goal is to get buyers and sellers to the Leigh website, and over 2,000 visits were tracked in the first four months. Our primary media are textiles websites and e-newsletters, with a little print support.
In addition to the ads, Brewer developed website content to explain Leigh's trading expertise and product range. This was repackaged as a pocket-sized brochure for fulfillment and trade shows, generating even more site traffic.
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Digital benchmark research yields fast results
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 Want to find out how well-known your company is, and how it stacks up against competitors? Today's digital technology makes benchmark research easier (and faster) than ever.
Recently we turnkeyed a study that measured awareness of an automotive supplier and top competitors, ranked them on key buying factors and identified preferred sources of information. (Trade magazines were second only to colleagues.)
Digital methodology let us complete the project, with projectable data from a sample of 20,000 qualified prospects, in just six weeks. Brewer developed the questionnaire, designed the sample, coordinated with the firm doing the e-blasts and tabulation, and prepared an executive summary of the data.
The study provided good news about previous marketing efforts, as well as valuable insights for future planning.
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Trend Watch
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Increase in N.A. e-mail volume, 1Q 2012 v. 1Q 2011 - Epsilon/Direct Marketing Assn. report
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B2B magazines launched in 2011, while 38 ceased publishing - MediaFinder
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Industrial professionals with internet access on their mobile phones - GlobalSpec survey, 2012
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