Complimentary Article  
The Hidden Costs of Organizational Dishonesty
Robert B. Cialdini, Petia K. Petrova and Noah J. Godstein
A brief scanning of The Wall Street Journal - or, tellingly, almost any other newspaper in the country - reveals the alarming prevalence and far-reaching impact of organizational dishonesty. Reports of malfeasance or criminal conduct in corporate governance, accounting practices, regulatory evasions, securities transactions, advertising misrepresentations and so on have become all to commonplace. Its no wonder that business schools across the country have been rushing to design and introduce courses that emphasize a subject traditionally given short shrift: Ethics.

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Please also join us for this free webinar series
The Cialdini Influence Series for Managers  

Robert Cialdini Ph.D.



Author of "Influence: The Science of Persuasion"

and "Yes! 50 Scientifically Proven Ways to be Persuasive"


Series Guest Speakers:  

This series is divided into seven (7) 30-minute sessions. Each session is facilitated by a genuine Cialdini Method Certified Trainer (CMCT), listed below. 

See below for complete schedule of sessions and speakers. 


Session 1  
The Foundation - What is the "Influence Difference"  
And How to Prepare Your Team for Persuasion
Series Start Date:  February 13, 2014

Time: 10 AM Pacific / 1 PM Eastern (30-Minute Session)

Speaker:  Anthony McLean, CMCT


Can't attend all the sessions?  Register and attend the ones you can.

Cost: $ 0.00


Who should attend:   Sales Managers & Sales Executives, CXO, EVP, RVP, VP of Sales, Team Leaders, Top Producers, Chief Learning Officers, Trainers




Session Description 
In this first session, we will introduce participants to the six universal principles of the science of influence that assist in ethically gaining compliance and changing  the behavior of others.

Participants will explore the Contrast Phenomenon and how to use it to help decision-makers focus on the important elements of a request.   We will explore examples from around the world and discuss what top sales and marketing people use in their ethical application of Contrast.  Overlook this deceptively simple, yet mighty, ingredient at your own expense.

We will explore the different types of influence professionals and what it means to be a Bungler, a Smuggler and a Sleuth of influence.  While we have all bungled influence opportunities in the past, this session will arm you with the resources to be an ethical and far more effective sleuth in the future. 
Here we will cover: 
  • What the Science tells us about influence - What are the six different tools
  • The three different approaches to Influence
  • Why the ethical approach is important and most effective
  • How changing the sequencing can have a powerful effect on the outcome of your request

About Anthony McLean

Australian based CMCT; Anthony McLean is the National Manager for Persuasive Skills at New Intelligence.  As a persuasion specialist Anthony works with Australasia's most motivated individuals, groups and organisations to show them how to ethically and scientifically persuade others.

Of persuasion Anthony says "In the workplaces of today the biggest problems often relate to human behaviour.  It is widely accepted that without the motivation to influence others little will happen and for my clients rarely is motivation the issue.  The problem is among all the other skills they posses many do not have the ability (knowledge/skills) to continually and efficiently influence others.  That is what I specialise in".

As a practitioner, educator, and consultant, Anthony takes the 60 plus years of science that sits behind this discipline and applies it to real-life business and people problems in Australia, New Zealand and Asia.   

More Upcoming webinars at SMMConnect   




Tuesday, February 18
Rise of the Revenue Marketer® - 
How to Master Your Role as Change Agent in the Revenue Equation 

Debbie Qaqish, Principal Partner, Chief Strategy Officer, The Pedowitz Group

Wednesday, February 19
Leveraging the Forces of Disruption:
How Video, Mobile & Social Are Re-engineering Training
Marc McNamara, VP Sales Enablement, Brainshark  
Carol Cohen, Learning Program Manager, Hewlett-Packard
Wednesday, February 26
Are Your Sales Leaders Doing Enough 
to Ensure Your Top Performers Are Fully Engaged?

Tom Roth, COO, Wilson Learning Worldwide