• Take a look at each page on your website to make sure that all content is up to date. It is easy to post things in the spring and then forgot about them as your team gets busy. Check all your website links to make sure everything still works.
• What messages do you want to focus on for the remainder of the season? These should come out of any financial goals that you set last week. Ensure that your team knows where your focus lies for the next 90 days and is communicating this to your customers in person, on your website, through your newsletter and on your social media channels.
• Update your newsletter header and your Facebook cover photo with a fresh new message and image.

• If you are not already surveying your customers on a monthly or more regular basis mid-season is a good time to get their feedback. There is still enough time left to take action where needed.
• Survey Monkey is a free and easy tool to use to build a short survey (maximum 10 questions). If you are a Constant Contact user there is an easy to use survey tool built in (with unlimited questions for a $5 to $10 up-charge depending on the number of contacts you have). You could go old-school with printed comment cards in your golf shop or clubhouse or if you have the time and resources do in person surveys on your last green one weekend in July.
• Ask your customers how being at your facility makes them feel. Get to the heart of why they enjoy playing your course or eating in your restaurant and what would make them visit more often.

"A goal properly set is halfway reached" ~ Zig Ziglar