Dear Golf Industry Partners,

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What to work on this week...

Now that golf season is in full swing and golfers have descended upon your facility it is time to talk about how to retain them. From a retention standpoint this could mean getting golfers to re-book and to play more golf or also to use all parts of your facility - dining, lessons, retail etc.

This week we will focus on the golf course and golf course marketing ideas to

get your current golfers to play more golf.

1. Institute a Replay Rate. Keeping golfers at your facility longer on one day increases their green fee spend and also their incremental spending on carts, food and beverage and retail.

Before golfers tee off in the morning on days that afternoon tee times are available have the golf shop staff offer them a replay rate for another round booked on the same day. This could be 9 or 18 holes.
When golfers finish their round have someone from your team (this will vary depending on the type of facility) be responsible for engaging the golfer before they leave to offer them another 9 or 18 hole round. The longer you keep golfers on you property the more money they will spend.

Typical discounts range from applying a twilight or sunset rate early to up to 50% off the first round. This approach uses up excess inventory that is available on the same day.

2. Offer a Promo Code or Discount for golf played in the next few days.

As above this can be done before or after the round but is again used to fill up excess inventory. So if your tee sheet is empty first thing in the morning for the next two days offer your current golfers a chance to play again in these empty time slots at a discounted rate. Look at your tee sheet each morning for the next 2 or 3 days to forecast the future play and determine if a special offer is needed a day or two in advance.
If you have a mobile app for your golf course, and/or use social media you can push out the same message to your followers. Push notifications are a great way to drive incremental revenue on short notice if you have available tee times. Doing this at the golf course level as well ensures that those who do not use your technology are also being sold to.

Spend the week thinking about these and other golfer retention strategies.

For more on golf course marketing ideas visit our Resources page and read
our Biz Blog.

We are NOW a Constant Contact Partner

For our clients that are already using Constant Contact this means that we get access to new tools, training and enhanced support that will make our use of Constant Contact as a sales tool even better. We will also provide a section in this newsletter once a month with tips on how to use your email marketing tools more effectively.

For those of you who are not current clients, and/or are not users of Constant Contact we will also have periodic opportunities for you to register at a discount or for a bonus offer.

From now until June 30th you can take advantage of a current 30% off for 3 months offer only for new customers by using offer code SPJUN30 at checkout. Or if you would like more information on CK Golf registering and providing services for you just give us a call at anytime at 604-506-2226.

Best BC Wine - Black Cloud

A series of newsletters from us would not be complete without some food, wine or travel recommendations thrown in. Our 19th Hole Blog features some of our local favorites in the 'Best BC Wines' and "Best BC Craft Beer" categories.

Earlier this year we joined the Black Cloud Wine Club mainly because of a connection we built with the winemaker through Twitter. Ahh the value of social media! Since our first connection with Bradley Cooper the winemaker (and owner) of Black Cloud, we have met in person one time but continue regular conversations on twitter about our mutual love of wine.

Black Cloud Cumulus Nimbus is 100% Pinot Noir. The 2013 vintage was selected from a single barrel and hand-crafted from the day it was picked to the day it was bottled. Each bottle is numbered and signed by winemaker Bradley Cooper (not the actor). There were just under 300 bottles created.

READ OUR BLOG ABOUT BLACK CLOUD PINOT NOIR

"It's a smile, it's a kiss, it's a sip of wine ... it's summertime!" ~ Kenny Chesney

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CK Golf
1208 - 1529 W Pender, Vancouver, BC

604-506-2226 info@ckgolf.ca