Ask and answer 'why?' three different times. Your answers will get you closer to the emotional reason for the goals you set for yourself.
For example, let's say my word for 2014 is 'Listen'. My questions might be;
1. Why is listening a good goal?
A. Listening will help me eliminate confusion.
2. Why is less confusion important?
A. If I understand what someone is saying and why they are saying it I can be more productive with less mistakes.
3. Why are less mistakes and more production important?
A. I'll be more important to the company and feel better about myself.
In my example, 'Listen' becomes a power word that motivates me because I have attached a feeling of love to it. I write down the word 'listen' and put it where I see it often. It becomes my trigger, something I WANT to do whenever I am interacting with others whether at home or work because it reminds me that I believe that better listening will ultimately help me feel better about myself. My self esteem is personal, honest and what I really want. I believe that feeling good about myself is important to me living a great life. The result is that I am more likely to take actions that guide me to what I really want.