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March 2013

Red Question Mark
What's your "Why?"

Your success depends on it.

We start with a dream. Our enthusiasm excites us to action. But soon behaviors falter. Old routines return. Feelings of failure replace feelings of hope.

Finally we lament, "What's the use? Dreams don't come true."

Vision and action are the bookends of success. But in the middle, between the dream and the action is the motivator - the why. Your why is what gets you up in the morning, keeps you working and gets you going when you want to stop. Your why is the star that shines over your vision. It centers you, gives you balance and keeps you on course.

What's your 'why'?

Dreams remain dreams because they have no foundation. Your dream might be an island vacation or a million dollars, positive cash flow or any of a million things our minds can visualize. But don't get fooled. The dream is not the real goal. Your why is the reason. The why behind the dream, supporting it, giving it substance, is what motivates. Know your 'why' and you'll never be lost. Honor your 'why' and you will attain anything you choose to dream.

"I don't know where I am but I'm not lost."
Steve Perry

Your dream may be to lose 10 pounds. Dreams inspire action. But it is your why that keeps you exercising, pushes you on and makes the dream real.

A common misconception is believing that vision alone can create success. And although our dreams are necessary to inspire us and action to propel us, it is our goals that sustain and define us.

What is your 'why'?" Ask yourself again and again because seldom is your first answer, your genuine goal. Dig deeper. Know your 'why' and you'll find your star. Chart your course. Live your dream.

"A simple life is not seeing how little we can get by with-that's poverty-but how efficiently we can put first things first. . . . When you're clear about your purpose and your priorities, you can painlessly discard whatever does not support these, whether it's clutter in your cabinets or commitments on your calendar.

At Front Line Marketing our passion is people. We'll help you build your business with people oriented management theories. We educate, motivate and activate people by empowering employees to see their worth. We challenge business leaders to embrace their purpose.


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