Front Line Marketing

Sparks Fly!
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You,A Winner

Sparks Fly Past Articles
The difficulties you meet will resolve themselves as you advance. Proceed and light will dawn and shine with increasing clearness on your path.

Jean le Rond D'Alembert
May your faith always exceed your fears. No price is too great to go through life afraid.

Failures do what is tension relieving while winners do what is goal achieving.

Dennis Waitley

November, 2012

What do you believe is the reason for your success, or lack of it?

Before reading further, stop!

Ask yourself first, "What is success, for me?" You are the one that has to know what it is, because to achieve it, you have to personally define it. Hint: if you're having trouble with this don't be discouraged. For the sake of this article, think in terms of a big goal and several smaller goals.

OK.... read on (please).

In the psychology of success we talk about, "Achievement Motivation". And just like it sounds, it is that almost physical motivation impelling you to achieve. Simply put, the higher your Motivation to Achieve, the greater your likelihood of success. If you would like to take a short Achievement Motivation questionnaire, click on this link to the Front Line Marketing web page.
Next, we should define your "Reward Network". These are the things that we do that make us feel good. And, things that make us feel good are activities that will help us and our genes survive. So things like eating, exercise and sex would qualify. When we do these activities, the 'feel good' hormone, dopamine is released.

Your Reward Network is made up of both Intrinsic and Extrinsic Rewards.

Intrinsic Rewards are our internal motivators. A common quote that reflects an intrinsic motivator is, "Any job worth doing is worth doing well." These are the personal motivators we give ourselves when we feel a sense of accomplishment or competence when completing a task. Remember, dopamine is released and that makes us feel good.

An Extrinsic Reward is an outside motivator. An easy one to identify here is money.

Both intrinsic and extrinsic rewards are necessary to be successful. But things are rarely intrinsically motivating first. We need extrinsic motivation to get us over the proficiency hump. Things like money, having a job, a promotion, a grade, coaches, teachers and parents are all examples of extrinsic (outside) motivators. They motivate us to get good at something. NOTE: Extrinsic motivators also cause the release of dopamine.
Staying Motivated
Good for you, you've made it through the schoolwork ...

So how do you stay focused and engaged so that you remain motivated?

The answer? Baby Steps.

Not a sexy answer. Not a good title for a self help book either. Regardless, keeping motivated means enjoying the intrinsic satisfaction of mastering day to day challenges.

If you focus only on distant, long term goals, then you devalue your small everyday achievements, making them seem worthless. Without ongoing intrinsic rewards and motivators, the long term goal soon becomes seemingly impossible. We become confused, disengaged, defeated.
Chuck Swindoll - Attitude
Chuck Swindoll - Attitude

All of this brings us full circle, back to my favorite subject.


How we react to 'failure' and 'success' is directly related to our attitude.

And although attitude is a personal choice and the one thing that we do have control over, it is also true that we are all connected. Sparks do fly. Feelings are contagious. And because of the connection we have to each other, we have some personal responsibility for each others attitude and success.

This next part is not just for managers. We can all get better at giving and receiving ...

Feedback. How it is delivered and how it is received, is instrumental in developing and maintaining a positive attitude. Feedback when delivered in an educational and encouraging manner, informs a person's perspective. Feedback delivered with care and kindness motivates  us extrinsically and intrinsically to take another baby step forward, towards creating the success we choose to be.

Front Line Marketing | 312-952-9952 | |
4334 Ewing Ct
Powell, OH 43065

At Front Line Marketing we believe that the most profitable way to a healthy bottom line is by focusing on your front line. Your product is people. How they interact and connect with each other, as well as clients, will ultimately determine your financial success. We encourage you to re-frame your thinking. Move customer service from the 'expense' column to the 'profit' column.

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