 | Jenny Baker
2012-2013 DP/PC Chapter President |
We are halfway through our year, and we have a lot coming up these next few months. I would like to remind everyone that our next monthly meeting will not be at the Lakeland Yacht & Country Club. We are hosting our Media Spring Training event at the Lake Myrtle Complex in Auburndale on Tuesday, March 19. This is a great opportunity for you to receive media relations tips firsthand from local media experts representing radio, print, television and digital outlets. Be sure to get your RSVPs in through our website (www.fprapolk.org). Also, thank you to all our wonderful sponsors for this event - Watson Clinic, A-C-T, Bartow Regional Medical Center, MADRID Engineering Group, Inc. and SEMCO Construction.
Let me also remind you of our local image awards competition being held at our April 17th monthly luncheon meeting. I hope you are preparing your projects as the deadline is fast approaching -- Friday, March 8th. This is a great opportunity to receive feedback from judges before entering your work in the Golden Image Awards at state annual conference. If you have any questions, please contact our chair, Marybeth Soderstrom, (Marybeth_Soderstrom@polkworks.org) for this event.
Our last event of this year is our 2nd Annual Carillon Classic 5k Run & Walk. If you would like to help with the planning, volunteer for the day of or participate in the race, please contact one of our co-chairs Katy Martin (Katy.Martin@lrmc.com) or Marybeth for details on what they need. This is a fundraiser, not only for our chapter, but also the Harris Shelter in Bartow, so be sure to help spread the word about this wonderful event. More information can be found on our website: http://www.fprapolk.org/calendar-page/carillon-classic-5k-runwalk.
If you weren't at our February monthly meeting you might have missed the news that Amy Wiggins has taken on the position of vice president this year on top of her treasurer duties. We are very fortunate to have Amy Wiggins on our board this year. She has amazing ideas and I can't wait to see what she has in store for our chapter when she takes over as chapter president when her turn arises. Please be sure to welcome Amy to this new position when you get a chance.
Our state board meeting was February 23 in Gainesville. I would like to thank Danny Kushmer and Katy Martin for attending. I will be on maternity leave for close to three months. I plan on returning back to work around May 13th. If you need to get in touch with me while I'm home, please email me at JennyUNF@aol.com or call my cell phone 863-559-6425. I look forward to seeing you all when I return to our April monthly meeting.
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| APR Study Sessions for March |
Important Dates:
5:30-7:30 p.m. Tues., March 5 at A-C-T 1875 W. Main St. (Hwy 60) Bartow
RPIE: Research, Audience Identification
Guest speakers: Leah Lauderdale, APR, CPRC and Frances McMichael, APR, CPRC
5:30-7:30 p.m. Wed., March 13 at A-C-T
RPIE: Planning, Implementation, Evaluation
Guest speakers: Ken Nelson, APR and John McShaffrey, APR
March 13 -- DEADLINE TO SUBMIT APR Application and Payment
5:30-7:30 p.m. Thurs., March 21 at A-C-T Bartow
Communication Models, Diffusion, Adoption and Persuasion Theories
Guest speaker: Jim Frankowiak, APR
Week of 3/25 -- Spring Break Polk County Schools -- Work on Readiness Review Portfolios
For more information, contact Cindy Rodriguez at 863-559-7542 or crodriguez@A-C-T.com.
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| Golden Image Awards Due Friday! |
The deadline to submit your entry for the 2013 Local Image Awards is Friday, March 8th by 5pm.
Entries must be received by:
Friday, March 8th | 5pm
Polk Works (located in the BB&T Bank building)
600 N Broadway Ave., Suite B
Bartow, FL 33830
"If you don't toot your own horn, don't complain that there's no music."
-- Guy Kawasaki, Enchantment: The Art of Changing Hearts, Minds, and Actions
Marybeth Soderstrom
P: 863-508-1600 x 1116
C: 863-838-9762
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| February Meeting Recap |
During our February luncheon meeting, DP/PC FPRA members and guests were joined by Jamie Brown, public information officer at the Winter Haven Police Department and Donna Wood, public information officer at the Polk County Sheriff's Office. Donna and Jamie are no strangers to our chapter - both having taken on board leadership roles through the years, with Donna serving as our president in 2010-2011.
Donna and Jamie addressed the role of a public relations professional in law enforcement and posed the question,"What would you do if we called?" For example, if an employee at your organization was faced with criminal charges - how would you answer questions from the media and maintain your company's positive image? Or, what if your company was threatened by a mass casualty event? In either situation, Donna and Jamie said preparation and practice is crucial.
The dynamic duo also described what happens when there is a major emergency:
- Their agency receives an emergency call for dispatch
- The deputy is dispatched
- The SWAT team arrives with the command post
- The PIOs issue a media alert
- A timeline is established for the first news briefing
- The teams diligently work until the scene is cleared
Jamie and Donna said the bottom line is this: you must plan for the worst and expect the best. They ended the discussion offering themselves as a resource - so be sure to get them on your speed dial and let them know if you are interested in conducting a mock exercise!
Here is Jamie and Donna's contact information:
Jamie Brown
Winter Haven Police Department
Public Information Officer
jbrown@mywinterhaven.com
(863) 295-5905
Donna Wood
Polk County Sheriff's Office
Public Information Officer
dcwood@polksheriff.org
(863) 298-6631
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| A very special delivery |
Congrats to DP/PC FPRA President Jenny Baker, her husband Corey, and big sis Addison, who welcomed Alaina Blair Baker into this world on February 23 at 3:50 p.m. Alaina weighed 6 lbs, 3 oz, and was 19 inches long.
Future FPRA President perhaps?
Congratulations on your beautiful new addition, Jenny!
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Job Bank
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Looking for a great public relations, communications, or marketing job opportunity? Visit our website (www.fprapolk.org) for the latest postings. Many of the top companies in the area post their jobs with us. Job listings are updated frequently, so please check back often while on your job hunt.
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Newsletter Notes
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If you would like to submit content and photos for the newsletter, contact newsletter editor Jennifer Olivier at jolivier@fphi.org.
Toot your horn! We are happy to include your new job/baby/ degree/certification/promotion/wedding announcement, etc.
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Save these
Dates! |
3/14/13 - March Board meeting
3/19/13 - Media "Spring Training"
4/11/13 - April Board meeting
4/17/13 - April monthly meeting - local Golden Image awards!
5/15/13 - Bosses Day Luncheon
5/25/13 - Carillon Classic 5k Run & Walk
Aug. 4-7, 2013 - Statewide Annual Conference
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Happy
Anniversary! | |
Bob Gernert, APR, CPRC - 35 years
Fernando Valverde, APR,
Fellow PRSA - 6 years
Brad Ruhmann - 5 years
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Fill-a-Bag/Bucket Donations Needed
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Your board of directors is proud to announce that Project Fill-a-Bag/Bucket was such a success, our Chapter will continue collecting items year-round! The DP/PC Chapter has been an integral part of this effort, providing children who are homeless or at risk of becoming homeless with hygiene necessities. We are in need of:
shampoo/conditioner | bath soap deodorant |combs | washcloths
toothbrushes/toothpastebrushes
Please bring your donations of full-size products to our meeting each month!
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2013 Annual
Conference |
The association's most anticipated professional development event will take place August 4-7, 2013 at The Vinoy in St. Petersburg, Florida. The registration fee is $695 and the room rate is $139 per night plus tax.
A group of FPRA members are meeting together to identify speakers who will offer different topics of PR to inform you and help you do your job better. Plus, they are planning a big 75th birthday celebration. Keep an eye out for additional information on www.fpra.org and future editions of our Exposure e-newsletter.
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Quick
Links |
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Meeting
Sponsorship |
Contact Rosa Driggs at rosadriggs@polkfl.com or 863-701-5247 if you would like to be
a monthly meeting sponsor. The cost
is only $100, and includes one lunch.
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