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We create history, not just record it.

www.smecpa.com 


      701 Greene Street, Suite 200          1231 Augusta West Pkwy.

             Augusta, GA 30901                         Augusta, GA 30909

                                              706.722.5337                                 706.863.3637      

 

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smEnews
October 2013
Dear ,  

 

It is that time of year again when the air is crisp and cool, the leaves begin to change and we get to see our favorite football teams in action.  Fall also signals us that the end of the year is approaching.  At SME, that means we are busy planning for year end and the upcoming tax season.  This is a great time of year for you to sit down with your CPA and review your business year to date and make decisions to help minimize taxes for the year.   

 

Be sure to check out the current tips on tax, marketing and technology in this month's newsletter from your experts at SME.  Remember, now is the best time to finalize your plans and make 2013 a successful year. 

 

Michelle Bennett, CPA 

Partner

Help Grow SME

Quarterly Client Appreciation Gifts

One of the best ways we can grow SME CPAs is through  
referrals from existing clients!

Any current client of SME CPAs that refers a NEW client with expected annual bilings over $500 or greater will be rewarded with a $50 Gift Certificate as a thank you.  Rewards will be done on a quarterly basis.

At the end of the year SME CPAs will host a Client Appreciation Party for all of the clients that were rewarded throughout the year!

Be a part of the movement! Help Grow SME!
Tax Strategies for Individuals and Business Owners
 2013 Tangible Personal Property Final Regulations
 
On September 13th, 2013,

The IRS released the highly-anticipated final regulations governing when taxpayers must capitalize or may deduct expenses relating to the acquisition, maintenance or repair of tangible personal property. Temporary regulations had been released in 2011, but the final versions have made many taxpayer-friendly changes in response to practitioner comments.
 
What does this mean for an accounting firm's business clients? The final regulations must be followed beginning in 2014, but may be followed retroactively from the beginning of 2012. Alternatively, the temporary regulations may also be followed retroactively from the beginning of 2012. This means firms may be presented with a variety of options to help clients maximize their tax savings. 
ProAdvisor Sonia W. Gowen

Date:May 23, 2013 
 
Install, setup and ongoing accounting/tax/auditing services 
 
"We have worked with Sonia Gowen (Serotta Maddocks Evans, CPAs) for nearly 7 years; in that time, she has enabled us to correctly implement our Point of Sale system, Enterprise Solutions software and QuickBooks Payroll services. Additionally, she assisted us with our 3rd party integrated products and any remote access or phone consultations we might need.
 
Sonia assisted and overviewed our setup and helped us make corrections made during our initial setup (under a separate CPA firm). Sonia is highly skilled and knowledgeable with QuickBooks and eager to assist in us attaining an understanding of the software and processes. Serotta Maddox Evans, CPAs provides accounting and tax services, as well as auditing and other reviews for our company.
 
We highly recommend not only Serotta Maddox Evans, CPAs firm, but specifically Sonia Gowen. She is knowledgeable, honest, and very helpful."


Read more of Sonia's reviews at: Intuit Find-a- ProAdvisor

Marketing Tip from Heather Hammack

  

What Google's Hummingbird Update Means for Small Business

 

How the Google Hummingbird Update Works

 

For years consumers used to search for data on the internet and were driven to content depicting certain "keywords." However, now user's searches are becoming longer and more specific, like a conversation. Prior search engine algorithms focused on keywords, but the new Hummingbird from Google will focus on user's intent by answering questions that they are asking in their searches.              

Google Hummingbird works in two ways. Instead of the traditional keyword searches, it uses conversational searches to deliver search results that are better related to what users are looking for. It also displays search content right on the search pages, which makes it easier for users to find the information.

 

How Does the Hummingbird Update Affect Businesses?

 

The first thing Hummingbird will do for businesses is it will likely result in a shift for their website rankings. Businesses that did not have great results for generic terms will now have a greater opportunity to see a greater placement. To meet these search standards and not suffer in search rankings, businesses should rethink how customers are using the Internet to find products and services.

           

Hummingbird's emphasis on conversational search queries stands to parallel the growing voice powered search via iPhones and Android devices. This is because the keywords people use to search the Internet do not always reflect what they are actually looking for, when compared to voice powered searches.  Here you are forced to say what you are looking for in a real life sentence. Using this method  allows Hummingbird to understand the meaning behind the words and to deliver better search results. However it is up to the business to help Hummingbird tell Google that their page is what users are looking for. Businesses now need to consider as many queries as possible and what their users could really be looking for. Content should expand to cover as many meanings as possible.

            

Hummingbird will allow businesses to write about as many topics as possible. Content for the sake of content will no longer make the cut. Now your content needs to answer something.

 

The Dark Side: Is Google Stealing My Data?

 

Although Hummingbird will be a great tool for consumers, this may have a downside for businesses. With the content display on the search pages, Google will scrape content from other websites to display information on search pages. Now consumers will be able to view information without having to visit your website because Google is making the information readily available. And, whenever possible, Google will try to route you to one of their properties such as YouTube instead of your site.

            

Maybe it's time to give your website an overhaul or you should rethink your media plan? The main concern here is to make sure you are driving traffic to your site. Businesses are going to have to offer something else to their visitors to make it worth the click!

Technology Tip from Sharon S. Bragg

 

Can Online Banking Improve my Workflow in QuickBooks?

 

Online banking, performing banking transactions over electronic media, has come a long way since its beginnings in the early 1980's. Current online consumers would not recognize the rudimentary process utilizing a television and telephone to send transfers and pay bills that characterized the first successful launch of internet services by The Bank of Scotland in 1983. Today's users of online services have access to their accounts "24/7" via computer or a wide variety of personal electronic devices.  The convenience-dominated American society has embraced this advancement, as evidenced in the sharply upward trending use statistics.  In fact, studies have shown that even a majority of Americans aged 55+ prefer online banking to visiting a branch or ATM.

 

So can QuickBooks users utilize this trend to their advantage?  The answer is a resounding "yes."  By using the online banking feature within the product, transactions are downloaded into QuickBooks directly from financial institutions.  This feature has been available since 2011, but it has historically been underutilized, perhaps because it seemed more complex than it actually is.   With a few simple steps, all of your transactions are available for review, which is comprised of examining each item to ensure it is appropriately classified before updating QuickBooks.  In many cases, this process reduces or eliminates data input, saving valuable time.

 

Downloading data also ensures its accuracy.  For each download, QuickBooks compares new transactions to those already entered (such as those entered manually) and alerts the user to any discrepancies.  Any missed transactions are easily added, and end of the month reconciliation is greatly facilitated by catching these omissions prior to beginning the reconciliation process. 

 

Another advantage of downloading data from banks is that business owners can stay apprised of their cash flow.   They will always know which checks have cleared and how much cash is available. 

 

In addition to using this feature for checking and savings, it is also applicable to credit card accounts.  In many ways, it is even more beneficial for monitoring credit card activity.  For instance, it is not unusual for business owners to be unaware of credit card charges until the statement arrives.  Very often, office managers and salespeople neglect to turn in receipts during the month, and even owners themselves may be guilty of misplacing receipts.  By regularly downloading transactions, the user remains up-to-date with credit card activity.

 

Within QuickBooks 2014, improvements include upgrades to online banking, which is renamed "Bank Feeds."  The user interface reflects marked improvements, including the particularly useful addition of an "action" dropdown list beside each unmatched transaction, simplifying the addition of details, such as splits, billable status, and class. 

 

To set up online banking, first access the Banking menu.  Then choose "Online Banking" and "Set Up Account for Online Services."  You will be prompted to choose the appropriate QuickBooks account, and the next screen provides a dropdown of financial institutions.  You will need the online banking username and password provided by your financial institution and will also have to choose whether to use Direct Connect, which is simpler because data feeds directly into QuickBooks, or Web Connect, which requires an extra step of downloading the file to your computer and then "opening" it to pull transactions into QuickBooks.  Contact your financial institution to determine which option(s) is available.

 

As always, your ProAdvisors at SME are available to answer any questions about online banking or any QuickBooks features.  Please give us a call at 706-722-5337.  We look forward to hearing from you!

Thanks for taking the time to read our newsletter.  Stay tuned for next month's tips and features.

 

Sincerely,
 
Serotta Maddocks Evans, CPAs
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Tax Tip

Our October Tax Tip discusses the Coverdale Education Savings Account. 
 
Check out our 

Tax Blog for details.

 

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