LogoSerotta Maddocks Evans, CPAs

We create history, not just record it.

www.smecpa.com 


      701 Greene Street, Suite 200          1231 Augusta West Pkwy.

             Augusta, GA 30901                         Augusta, GA 30909

                                              706.722.5337                                 706.863.3637      

 

History      Mission       Contact Us       Accounting & Audit      Taxation       Advisory    
smEnews
August 2013
Dear ,  

 

Three years ago, SME CPAs sent their first e-newsletter.  Starting with zero contacts, we now reach over 600 individuals and businesses each month.  We hope our technology and marketing tips provide you with well-balanced information to maneuver the ever-changing world.  As CPAs we hope our tax tips and special updates on QuickBooks and other topics prepare you to best manage your finances.  We do our best to keep the email brief since most of us have full inboxes on a daily basis.  Informative, helpful and easy to read are our goals.  If you have suggestions to improve our e-newsletter please feel free to email me.  I welcome your input on topics you would like to know more about and ways we can help create history for your business and your life.

 

Rebecca L. Plankey, MBA      

Director of Marketing and Business Development

rplankey@smecpa.com

ProAdvisor Debbie L. Banks

Date:May 1, 2013 
 
Quickbook & accounting help  

"
Debbie is very knowledgeable with QB, When I started my business, I took her QB class and she helped set my company. She is very helpful when I have questions, her response is excellent most times within a few hours; even if I email her at night! She has taught me how to manage the paperwork my business requires, and when I mess up, I can email her and she can help me fix it.
 
She also handles my quarterly reports  
 
I would highly recommend her!"

Read more of Debbie's reviews at

Intuit Find-a-ProAdvisor

Marketing Tip from Rebecca L. Plankey

  

The Power of Agreement

 

Most of us are faced with the customer who calls and says, "I just need a quote."  Do you go straight into product details or do you take the time to acknowledge their search so that they think of you when they do make a purchase?

 

A commonly overlooked rule in selling is agreement with the customer.  We all have a desire to be right and to share our opinion so it is difficult to first agree with someone.  How better to get a customer to agree with you than to agree with them first?

 

This is not the same as "the customer is always right" because the customer is not always right; however you can still agree with their view of the situation.

 

People are attracted to people, ideas and products that are in agreement with them.  This is human nature.  When you make the customer right, it's easy to see how to sell your product or service to them. 

 

This is not as easy as it sounds and will take practice.  For the next 24 hours agree with each person you come into contact with.  I'm willing to guess you will catch yourself sharing your own thoughts first!  Start over and try again.  When people feel understood they are open to change and are more likely to do what you ask.  This can apply to customers and employees - maybe even try it at home with your spouse or kids!

 

Agreeing with someone means you understand where they are at that moment; you validate them and, by doing so, you can determine their needs, find the solution and make a sale.

Technology Tip from Debbie L. Banks

 

QUICKBOOKS PROGRESSES INTO THE FUTURE

 

Intuit strives to stay current with emerging technology and is constantly seeking to anticipate the needs of businesses.  This is not a new concept for Intuit, as QuickBooks Online (QBO) was one of the first SaaS (Software as a Service) accounting software applications available in the small business market.  In fact, this product has been slowly evolving over the last decade, but increased focus over the last couple of years has resulted in a much more viable product.

 

It is important to note that QBO is completely independent of the QuickBooks desktop version.  Its development originates within a separate unit of the company, and although there are some similarities between the online and desktop versions, the differences are clearly evident. 

 

On the surface, you will find that the simplicity of QuickBooks desktop is still a priority for the online version.  Like the desktop version, QBO is forms-driven and allows the user to customize menus according to his preferences.  As with other Intuit products, creating a new company is reasonably intuitive, although there are no built-in suggestions for charts of accounts for different industries.  However, this data is easily imported from a previous QuickBooks desktop company or from Excel.  Users will experience other features, such as the customer and vendor lists, that are familiar from desktop QuickBooks, and these lists may also be imported or created "on the fly" while populating associated forms, such as invoices or purchase orders.

 

As the features and benefits of using QBO have escalated, so has its appeal to a wider audience.  In addition to the U.S. version, QBO was launched globally in 2012 and now serves over 400,000 companies in 130 countries and is translated into 45 different languages.

 

So what are these enhancements that have propelled QBO onto the worldwide stage?  As with other cloud-based applications, it is available for anywhere/anytime access.  Whether you are in your office with your PC or Mac, at home on a laptop, or on the beach with your iPad or iPhone, you have 24/7 access to your data.  Backups and upgrades occur automatically, and bank and credit card information can be set up to download transactions every night, possibly eliminating a considerable amount of data-entry.

 

Perhaps the two most notable improvements over other versions of QuickBooks are the real time access for your accountant and the 3rd party applications available for integration with QBO.  First of all, those familiar with accountant's copies will likely not despair that they are irrelevant in the QBO atmosphere.  Once you initiate the invitation, at no additional cost, your QuickBooks ProAdvisor will have full access to your live data file.  Reporting, making adjustments and helping solve issues will no longer be dependent upon sharing files back and forth.  The accountant will simply log into your working file.  In addition, a myriad of 3rd party applications available directly from your QBO menu through Intuit Marketplace allow you to stretch and customize your file to incorporate pertinent functionality such as inventory, shipping, online sales, customer relationship management, and more.

 

QBO is available in an entry-level version (Online Simple Start), a
mid-size version (Online Essentials) and a top-of-the-line version (Online Plus).  As you go up, the capabilities and features increase, but so does the price.  If you are considering QBO, please let us know.  One of our SME ProAdvisors will help evaluate your needs to determine whether QBO is a good fit for your business, as well as which level of the product will give you the best outcome for the best price.

Thanks for taking the time to read our newsletter.  Stay tuned for next month's tips and features.

 

Sincerely,
 
Serotta Maddocks Evans, CPAs
Quick Links


Find us on Facebook Twitter icon

Tax Tip

Our August Tax Tip discusses using the
First-Time Penalty Abatement Waiver 
 
Check out our 

Tax Blog for details.

 

Confused about QuickBooks?
 We post monthly tips on the
QuickBooks section of our website.
Check back for updates and
new tips. 
Latest Topic:

Does This Icon Make Me Look Fat?