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Greetings!
When e-mail is used correctly, its conversation rate, or the rate at which it turns potential customers into actual customers, can be a game changer for your business. It has the power to exceed results generated by direct mail, newspaper ads and magazine advertising.
The Power of Email
E-mail allows people to actually see how their marketing is being received by their potential customers. You can see how many impressions, click thru rates and forwarding along your e-mail gets. Direct mail, newspaper and magazine ads can't provide you with that information!
E-mail messages, as long as they are engaging, relevant to the recipient and provide a WIIFM (What's In It For Me?) message, you'll get people to remember your company's name.
Timing is also key for e-mail sending. Below is a nice little infographic to give you an idea on the best times to send them.
Need help with your e-mail campaign? Need to start connecting more with your customers and get your offers, upcoming events and social media information in front of people on a monthly basis? Give Pegleg Web Designs a try!
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