Issue #52 -  March 22, 2017 | View online
Hello Michigan Broadcasters!

The MAB kicks off its statewide "I Vaccinate" public service campaign this week; the FCC Chairman visits Paul W. Smith; and a station changes hands in the Upper Peninsula.

Plus some great thought-provoking writing from Dick Taylor and Kevin Robinson (who shares his love for Michigan below), sales and social/media web ideas too.

Best wishes to our Public Broadcasting stations, many are are currently doing their spring pledge drives.

Have a great week. 
Dan Kelley
Director of Technical Services
Digital Communications Manager

I Vaccinate Campaign Underway!
On March 20, a press conference was held in downtown Lansing to announce the kickoff of the I Vaccinate Campaign, a project adopted by the MAB Board of Directors.  The campaign is designed to increase immunizations in the state as Michigan has the 4th highest rate of vaccination waivers in the nation.  Read more and see video here...
State of Michigan Legislative Update

Senators Push Open Records Proposal Despite Opposition

Three Republican Senators plan to introduce legislation mirroring a House package of bills that expands the Freedom of Information Act (FOIA) to include the governor's office and the legislature, despite their caucus leader's resistance to the idea. Read more here...
Federal/Congressional Update

Oxenford_100 Oxenford: Radio Ownership Subcaps on the Table for FCC Review

Recently, that list of items on the table before the FCC has expanded, with a number of radio groups making a concerted push to change the FCC rules on ownership "subcaps" - limiting the number of AM or FM stations that can be owned in a single market.  Read more here...

Relaxed Rules Announced for FM Translator Locations

According to the Broadcast Law Blog, the FCC has moved forward with the new rules to relax the limits on where licensees of AM stations can use FM translators to rebroadcast their stations. The new rules allow the location of these translators so that their 1 mv/m coverage area does not extend beyond 25 miles from the AM station or beyond the AM station's 2 mv/m contour - whichever is greater. Read more here...

Statewide Tornado Drill Scheduled
for April 19

In conjunction with Michigan's Severe Weather Awareness Week, April 16-22, broadcasters and emergency management partners statewide are encouraged to participate in a statewide tornado drill at 1:00 p.m. ET on Wednesday, April 19.  Read more here...
FCC Chairman Appears on WJR

Last Friday (3/17), FCC Chairman Ajit Pai made a guest appearance on Paul W. Smith's WJR-AM (Detroit) morning show. The Chairman had been an occasional guest while serving as a Commissioner.  Read more here...

WXYZ Reporter and Photographer "Shot At" While On the Job reports that WXYZ-TV (Detroit) reporter Kim Russell and station photographer Jeremy Johnson were shot at while covering a story last week in the Motor City.  Read more here...

Midwest Communications Launch FM Translator Simulcast in Holland

Midwest Communication's WHTC-AM (Holland) has announced that the station is now heard on both the AM and FM bands!  Read more here...

Johnny Burke Joins WRSR-FM (Flint)

MLive reports that longtime Mid-Michigan air personality Johnny Burke will be returning to the air, beginning this coming Monday, March 27 on WRSR-FM (103.9 The Fox).

Burke will be heard weekday mornings 5:00 - 9;00 a.m.  on the station. Read more here...

FCC Filings:  WXMG-FM Acquired by Radio Results Network

On March 21, 2017, an application was filed with the FCC to transfer the license of WXMG-FM (Stephenson) from Escanaba License Corporation to AMC Partners Escanaba, LLC (Armada Media/Radio Results Network).  Read more here... 

New P1 Learning Training Course:
Retailer Profitability Model (RPM) - Part 2

Course Description: In the course Retailer Profitability Model (RPM) - Part 1, we asked you to make a list of ways that you are already helping your customers reduce their costs. In this course, we will compare how your lists match up with ours. Click here to log in and watch this course...

Support: For questions, support or additional information please contact our amazing support team by email at or by phone at (888) 944-9377.

Don't miss out on your opportunity for free, online training as an MAB member!   Sign your staff up today!

Think Like There is No box
By: Dick Taylor, CRMC/CDMC
Dick Taylor Blog

One of the things you often hear people say is you need to "think outside the box." You've probably heard this cliché so many times that you want to punch that proverbial box out. So when I heard Ziad Adbelnour say "Don't think outside the box. Think like there is no box," it got me thinking how you might do this for today's radio.
Read more here...
The Robinson Report:
Taste - Smell

By: Kevin Robinson
Robinson Media  

OK - There's personal bias here.


The return to The Great Lakes State two weeks ago to share ideas with The Michigan Association of Broadcasters was special. Read more here...
Success Secrets from Ancient Greece
By: Chris Lytle, Content Developer

Around 2,400 years ago, Socrates said, "I can't teach anybody anything. I can only get them to think."

Fortunately, I came across his advice early in my professional speaking career. It was an an eye-opening, game-changing revelation for me.

Almost immediately, I started teaching less and getting my audiences to think more.  Read more here...
7 Features Radio Broadcasters Should Look for in a Smartphone App
By: Seth Resler, Jacobs Media Strategies

According to eMarketer, people spend 86% of the time they spend on their smartphones using mobile apps, and only 14% of their time using a mobile web browser. If your radio station wants to reach its listeners through their phones, it's not enough to have a mobile-responsive website; your station needs a mobile app as well. Read more here...
Subscribe to MAB News Briefs
Follow Us!  Like Us!
In This Issue
New Student Memberships!

High school or college students interested in the broadcasting and media industry can now get a yearly membership for $15!


Thanks for the Support of Our Associate Members!

Adrian College/WVAC-FM 

Bell Media Inc.

Hillsdale College/WRFH-LP

Inter-Tribal Council of Michigan

Michael Murphy

Robert Ridder Broadcasting Consultants

Michigan Assoc. of Broadcasters | 517-484-7444 | |
819 N. Washington Ave
Lansing, MI 48906