Issue #50 - March 1, 2017 | View online

Hello Michigan Broadcasters!

Its crunch-time for all of us here at the MAB as we get set for next week's Great Lakes Broadcasting Conference (GLBC), Tuesday and Wednesday, March 7-8.

Lots of information regarding the conference in this week's News Briefs, along with news from around the state, sales and programming articles and more.

Our next MAB News Briefs will be the week of March 13.

See you in Lansing!

Dan Kelley
Director of Technical Services
Digital Communications Manager

dkelley@michmab.com

GLBC 2017!

Haven't Registered Yet? You Can Still Attend GLBC 2017!

Online pre-registration for this year's Great Lake Broadcasting Conference (GLBC) is now closed, but that doesn't mean you can't attend. On-site registration will be available during the conference both Tuesday and Wednesday, March 7 and 8 at the Lansing Center.
Read more here...

GLBC Engineering Sessions

This year's Great Lakes Broadcasting Conference (GLBC) kicks off on Tuesday, March 7 with a full-day of engineering sessions presented by the Society of Broadcast Engineers (SBE). Read more here... And there are more engineering sessions on day two. Read about them here...

GLBC Sales Sessions

This year at GLBC, we are proud to welcome David Rich to present a 2-part sales learning session: Contagious Selling: How to Sell Profitably in a Media Fragmented World. Read more here...

GLBC Programming Sessions

This year at GLBC, we are delighted to welcome programmer and consultant Kevin Robinson to present two radio programming sessions. Read more here...

GLBC News Sessions

We're happy to welcome Les Rose, Professor of Practice, Broadcast and Digital Journalism, Syracuse University S.I. Newhouse School of Public Communication to speak at this year's GLBC. Rose will present four great sessions at this year's conference.
Read more here...

There's more at GLBC! Don't miss the Exhibit Hall (passes are free!); the MAB Legislative Reception (details below); MAB Foundation's Career Fair and Career Sessions (details below); an FCC Update from David Oxenford and Skip Pizzi (details below) as well as the Broadcast Excellence Awards!

Details: www.GLBConference.com

LEGISLATIVE UPDATES

State of Michigan Legislative Update

Meet your lawmakers - Attend the MAB Legislative Reception!

Over 40 Michigan legislators and staff have already RSVPd to attend the MAB Legislative Reception on March 8 from 5:30 p.m. - 7:00 p.m. at the Lansing Center. They are coming to see you - their constituents! Read more here...

Federal/Congressional Update

MAB in Washington this Week

This week, MAB staff and members of MAB's Board of Directors are in Washington, D.C. for the 2017 National Association of Broadcasters State Leadership Conference.
Read more here...

GLBC Session Preview: A New Administration: What it Could Mean for Media

Presented by David Oxenford, Wilkinson Barker Knauer &
Skip Pizzi, National Association of Broadcasters

A new President and a new Chair of the FCC have already demonstrated that change is in the air in Washington. Already we've seen Chairman Pai lead the FCC to abolish the requirement that broadcasters maintain letters from the public about station operations in their public file, proposals to expand use of FM translators by AM stations and pushing ahead with the new ATSC 3.0 standard for television. Read more here...

ENGINEERING & EAS

Statewide Tornado Drill Scheduled
for April 19

In conjunction with Michigan's Severe Weather Awareness Week, April 16-22, broadcasters and emergency management partners statewide are encouraging to participate in a statewide tornado drill at 1:00 p.m. ET on Wednesday, April 19. Read more here...

IN THE NEWS

WJBK-TV's Ron Savage Passes

The MAB is sad to announce that longtime WJBK-TV (Detroit) anchor and reporter Ron Savage passed away this past Saturday, February 25. He was 63 years old.
Read more here...

Mike Talik Named WXYZ-TV/WMYD-TV Digital Sales Manager

WXYZ-TV and WMYD-TV (Detroit) have named Mike Talik as Digital Sales Manager. Talik has been a digital strategist with WXYZ, the ABC affiliate in Detroit, since April 2016. Read more here...

Gonzalez Joins WLEN-FM

Lenawee Broadcasting's WLEN-FM (Adrian) has announced that Ashley Gonzalez has joined its staff. Gonzalez, an Adrian native, will be an integral part of the advertising, marketing and promotions department at the station. Read more here...

CBS Radio's WYCD in the News Again!

Last week, your MAB News Briefs shared the story that WYCD-FM (Detroit) Program Director Tim Roberts was named one of America's Top Country Program Directors by RadioInk. But there's been more news! Read more here...

WFQX Launches MeTV in Northern Michigan

MeTV, Memorable Entertainment Television, America's #1 All Classic TV Network, launched today (March 1) in Northern Michigan, airing on WFQX-TV channel 32.2 (Cadillac). At this time, MeTV covers more than 90% of the country and has 100 affiliates. Read more here..

FCC Filings: Class A TV Station in Detroit Sold for $2M

On February 17, an application was filed with the FCC to transfer the license of WDWO-CD (Detroit) from Locuspoint WDWO Licensee, LLC of Plesanton, California to religious broadcaster TCT of Michigan, Inc. Read more here, including a Dearborn, MI FM translator application...

EDUCATION & TRAINING

New P1 Learning Training Course:
Managing an Enterprise Account: Selling Benefits

Course Description: To be a successful salesperson, you need to remember one key point, and that's how to turn a feature into a benefit. We need to get the customer to understand that our solution idea benefits them, not just us. This course explores how to accomplish this in a very simplified way. Click here to log in and watch this course...

Support: For questions, support or additional information please contact our amazing support team by email at support@p1learning.com or by phone at (888) 944-9377.

Don't miss out on your opportunity for free, online training as an MAB member! Sign your staff up today!

SALES

The Dreaded "Got-a-minute?" Meeting
By: Chris Lytle, Content Developer
InstantSalesTraining.com

How long is a "Got-a-minute?" meeting in your office? I'm guessing it's more than a minute. Shoot, I remember a "Got-a-second?" meeting that lasted an hour and a half!

Salespeople ask you for a minute whenever they have a fire for you to put out for them. Read more here...

PROGRAMMING

The Robinson Report - Hire Smart

Kevin Robinson will be speaking at this year's Great Lakes Broadcasting Conference (GLBC), March 7-8, 2017 in Lansing. See the GLBC section above.

"Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it." - Lou Holtz

If you are a Brand Manager, building talent is much like casting and directing a movie. Read more here...

MABF

MABF Career Sessions at GLBC 2017!

This year, the MAB Foundation is happy to present a number of sessions for student broadcasters on Wednesday, March 8.

Of course, no matter how long you've been in broadcasting, you're welcome to attend! Read more here...

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