Issue #49 - February 21, 2017 | View online
Hello Michigan Broadcasters!

Great news!  The early rate for The Great Lakes Broadcasting Conference (GLBC) has been extended through this Friday! If you're not registered yet, you and your staff can do so here.

Also inside:  Another superstar engineer spotlight, news from around the state, word of some awesome fundraising by three Michigan stations, a sales piece from Chris Lytle, programming from Kevin Robinson and more.

Hope you're enjoying this mild Michigan winter!

Dan Kelley

Director of Technical Services

Digital Communications Manager

Are You Doing the Same Thing the Same Old Way? Break Out!

Break out of the old mold!  Be sure you register for The Great Lakes Broadcasting Conference and Expo (GLBC) March 7-8 in Lansing.

As I mentioned in the personal email I sent last week, few of us get to attend national conferences anymore.  GLBC is a moderately priced local event with a national reputation drawing some of the top speakers from around the nation on subjects of importance to our industry. You also get to see new equipment and speak with suppliers one on one.  Read more here...

GLBC 2017!

Save $$!! GLBC Registration Discount Deadline Extended through Friday, February 24!

Don't miss out on your chance to save some money on registration to this outstanding event. You will leave the conference reinvigorated and also learn concrete information you can use in your job today.

Make plans to attend the conference today!  Read more about the sessions here.  Click here to register for GLBC.  Register before February 24 - this Friday to get the early rate!

Meet Your lawmakers: Attend the MAB Legislative Reception!

Over 40 Michigan legislators and staff have already RSVP'd to attend the MAB Legislative Reception on March 8 from 5:30 - 7:00 p.m. at the Lansing Center. They are coming to see you - their constituents!  Read more here...

MABF GLBC Career Fair - Is Your Company Signed Up?

You're going to be at GLBC anyway, right?

Your station should participate in this career and networking fair because it attracts students statewide that will offer your company different views, ideas and opinions! By attending this event, you'll be able to prove that your station is seeking out a diverse group of new staff and interns throughout the state, which is great for your EEO File!  
Read more here...
Come Celebrate Your Win at the Broadcast Excellence Awards!

We received a record number of Broadcast Excellence Award entries this year and stations and networks that have won awards have been notified.  Make plans now to attend this prestigious awards ceremony and celebrate your station and co-workers. This ceremony is your chance to meet and mingle with professional broadcasters statewide and show off your hard work from 2016!  Read more here...

State of Michigan Legislative Update

MAB Attends Drone Bill Signing

The MAB were a guest of Governor Snyder on February 14 as he signed Senate Bill 992 into law. This legislation allows a person that authorized by the Federal Aviation Administration (FAA) to operate unmanned aerial systems (aka drones) for commercial purposes in a manner consistent with the authorization.  Read more here...
Federal/Congressional Update

Forward Auction Finishes At $19.6 Billion

The FCC announced last week that the forward auction has ended with $19.6 billion raised. Of this total, broadcasters will receive about $10 billion, with $1.75 billion going to broadcasters that incur costs in repacking and moving to a difference channel in the post-auction spectrum channel reassignment. More than $6 billion will go to the U.S. Treasury for deficit reduction. Read more here...

Gary Langley (Interlochen Public Radio)

Gary Langley is Chief Broadcast Engineer at Interlochen Public Radio. 

He joined Interlochen Public Radio on September 9, 2016 after four years at WPBN/WTOM/WGTU/WGTQ.  Read more about Gary here...
Statewide Tornado Drill Scheduled

for April 19

In conjunction with Michigan's Severe Weather Awareness Week, April 16-22, broadcasters and emergency management partners statewide are encouraging to participate in a statewide tornado drill at 1:00 p.m. ET on Thursday, April 19.  Read more here...

WWTV/WWUP-TV Celebrates Their Move with a Look Back

After 63 years broadcasting from a remote hilltop in Osceola County, Heritage Broadcasting and WWTV/WWUP-TV recently moved to Cadillac into a highly recognizable building.  We thought all MAB members might enjoy this two-part series, originally broadcast February 14-15, 2017. See the 2-part video here...

WYCD's Roberts Named One of America's Best

Tim Roberts, Program Director of CBS Radio's WYCD-FM (Detroit) has been named one of the 30 Best Program Directors In Country Radio in a new list, released February 13 by RadioInk.  Read more here...

CBS Sells No Full-Powered Stations in Auction

With the quiet period lifted, broadcast groups from around the country are slowly announcing their profits (or not) from the recently completed FCC Reverse Spectrum Auction. Read more here...

New P1 Learning Training Course:

Managing an Enterprise Account: Finding Unmet Needs

Course Description: The MOST important part of the sales call is finding your customer's unmet need. Until there is an unmet need, you've got nothing to sell. Remember, without a need, don't proceed. What's the most important and effective way to find an unmet need? You ask questions. But what questions are the right ones and which are the wrong ones? We've got the answers in this course.  Click here to log in and watch this course...

Support: For questions, support or additional information please contact our amazing support team by email at or by phone at (888) 944-9377.

Don't miss out on your opportunity for free, online training as an MAB member!   Sign your staff up today!

WNWN Raises $65k for St. Jude's

On February 2-3, Midwest Communication's WNWN-FM (Win98.5 Battle Creek) raised $65,110 for St. Jude Children's Research Hospital during the station's annual Radiothon.  Read more here...

$32,500 for St. Jude's at WYTZ/Benton Harbor!

Last week, Midwest Family Broadcasting's WYTZ-FM (975YCountry Benton Harbor) raised $32,500 in its annual Country Cares Radiothon for St. Jude Children's Research Hospital.  Read more here...

WIOG Raises Over $50k for Children's Miracle Network

On February 9 and 10, Cumulus Media's WIOG-FM (Saginaw) held The WIOG Cares for Kids Radiothon, live from Hurley Children's Hospital in Flint from 6 a.m. to 6 p.m. each day.  All in all, $56,756 was raised during the 2-day event.  Read more here...

40 Years Later Sales Managers Are Still Making This Silly Mistake

By: Chris Lytle, Content Developer

As a young sales manager, I actually said this in a sales meeting: "We have a new salesperson starting next week. Her name is Andrea. I need all of you to give up five accounts from your lists so I can create a new list for her."

Read more here, including a special offer for MAB members...
The Robinson Report - Same As It Ever Was

Kevin Robinson will be speaking at this year's Great Lakes Broadcasting Conference (GLBC), March 7-8, 2017 in Lansing.  Kevin will present two sessions: "Coaching The Coaches" and "#Branding - in a Social Media Age."

"...Same as it Ever Was..." Talking Heads - Once In A Lifetime

When you pack for a move, stumbling over old files in musty boxes is the order of the day. When you pack for a move, stumbling over old files in musty boxes is the order of the day. Opening a particular years-old container, the musty aroma enveloped the closet.  Read more here...

Here's What Your Radio Station Should Put in Its Website Sidebars

By: Seth Resler, Jacobs Media Strategies

The Sidebar: Desktop vs. Mobile

The sidebar is an extremely important component of the desktop version of your radio station's website. It become less important on the mobile version of your site because if you're using a mobile-responsive website, it will probably get pushed farther down the page to collapse the site into a single column for smartphones. Read more here...

What's the Key to a Job in Media?  Find Out at GLBC!

The Great Lakes Broadcasting Conference & EXPO (GLBC) is the Midwest's premier educational and networking event for radio, television, media professionals and students alike.

What's the key to succeeding in the broadcast and media industries??? Networking with professionals and learning the skills you'll need to become competitive!  
Read more here...
On Point Visits WDET

On February 17, WDET-FM (Detroit) hosted NPR and WBUR Public Radio's On Point  program, as host Tom Ashbrook broadcast 2-hour program live from WDET's Midtown Detroit studios.  Read more here...
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In This Issue
New Student Memberships!

High school or college students interested in the broadcasting and media industry can now get a yearly membership for $15!


Thanks for the Support of Our Associate Members!

Adrian College/WVAC-FM 

Bell Media Inc.

Hillsdale College/WRFH-LP

Inter-Tribal Council of Michigan

Michael Murphy

Robert Ridder Broadcasting Consultants

Michigan Assoc. of Broadcasters | 517-484-7444 | |

819 N. Washington Ave

Lansing, MI 48906

Michigan Assoc. of Broadcasters | 819 N. Washington Ave | Lansing | MI | 48906