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Hello Michigan Broadcasters!
Inside this week's issue, another GLBC preview, this time focusing on an excellent sales and marketing session, so packed with tips to take back to your station that it will be presented in two parts! And a preview from two more exhibitors on our convention floor who will be showing off the latest in broadcast technology.
Also inside: News of a new FCC Chairman, people news from around the state and a great programming piece from Kevin Robinson (who will also be at GLBC, presenting two sessions for your staff).
And, what do you know about ATSC 3.0, the forthcoming television standard? We have a video that explains what it means to you and your viewers, all in easy-to-understand terms.
Send us your news! Promotions, people, changes, community service. Share your successes with your fellow broadcasters across Michigan!
Enjoy your week!
Dan Kelley
Director of Technical Services
Digital Communications Manager
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If you're in Sales and Marketing, Then YOU Need to Attend GLBC!
Contagious Selling: How to Sell Profitably in a Media Fragmented WorldPresented by David Rich, Rich IdeasThings are not the way they used to be. Customers are more demanding, less loyal, have more choices, and the window to connect with them is smaller than ever. Gimmicks and old worn out sales tactics don't work in this highly media fragmented world. The best (and only) way to be successful selling to a 21st century customer is to NOT sell at all. You should be focused on building a relationship rather than merely closing a sale. Read more here...
2017 GLBC Exhibitor Highlight:
Broadcast Electronics
No matter what your format is, no matter how live, unpredictable or impromptu your radio station might be, you're likely using an automation system to support your programming and deliver a quality product to listeners. Many radio stations are currently on their second or third automation system vendor, and many of the earliest players have disappeared or diminished into irrelevance. A select few have thrived and AudioVault, from Broadcast Electronics, is the premier example of the longevity and constant innovation that goes into serving a market for nearly three decades. Read more here...2017 GLBC Exhibitor Highlight: ENCO
ENCO DAD Automation Simplifies Workflows and Boosts Reliability for First Natchez Radio Group
First Natchez Radio Group has deployed the ENCO DAD Radio Automation Platform to enhance reliability and streamline operations across its five Mississippi-based radio stations. Chosen after extensive research to replace the group's aging automation system, its ENCO DAD system went live this summer and has since delivered tangible benefits. Read more here...
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State of Michigan Legislative Update
State of the State Address
Once again this year, the MAB partnered with Central Michigan University to bring the Governor's annual State of the State Address. Read more here...
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Federal/Congressional Update
 Ajit Pai to be named FCC Chairman
Bloomberg is reporting that FCC Commissioner Ajit Pai will be nominated by President Donald Trump to lead the Commission. Pai, a Barack Obama nominee, has served as the senior FCC Republican for more than three years. Read more here...
Spectrum Auction Reaches Clean-Up Stage
Its not over until its over.
In an article published just after noon eastern time today (1/23), Broadcasting and Cable reports that the FCC's spectrum auction isn't finished quite yet. Read more here...
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 Nexstar Closes on Media General; Kniowski Promoted
Following the long-awaited FCC approval of the purchase of Media General by Nexstar Media Group, the company closed on the transaction on January 17. With the closing, Nexstar has promoted WOOD-TV (Grand Rapids) General Manager (and former MAB Chairman) Diane Kniowski to Senior Vice President and Regional Manager. Read more here...
Dan Clark Named WXYZ-TV Sales Manager
Dan Clark has been named Local Sales Manager at WXYZ-TV (Detroit). Clark has been an account executive with the station since May 2012. Read more here...
Ameera David Joins WXYZ/WMYD-TV (Detroit)
Ameera David has joined WXYZ/WMYD-TV as a 7 Action News Anchor/Reporter. David was the host of "Boom Bust," RT America's flagship financial news program. Headquartered in Washington D.C., the show is broadcast daily to 700 million households in over 100 countries worldwide. Read more here...
 WZZM-TV (Grand Rapids) Promotes Chris Legg to Director of Sales WZZM-TV, the TEGNA owned ABC affiliate in Grand Rapids, Michigan, has promoted Chris Legg to Director of Sales. Chris has been part of the WZZM 13 family and the sales department for 19 years. Read more here...Jacobs Media Announces Partnership With Podcast Movement
If podcasting has moved into the mainstream during the past few years, 2017 could be the year when it becomes a major opportunity for radio broadcasters. To that end, Jacobs Media and Podcast Movement, have joined forces to custom design a radio track at Podcast Movement 2017 this August in Anaheim, California. Read more here...
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Wondering what ATSC 3.0 means for television broadcasters and television viewers? Watch this video fromThe Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards for digital television: See the video here...
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New P1 Learning Training Course:
Managing an Enterprise Account: Lifetime Customer Value
Course Description: There's something that you need to know when you're managing an enterprise account and it's called "lifetime customer value." Lifetime customer value takes a look at what that customer is worth to you and your company over the entire period of the relationship. In essence, it's about revenue in the long run. Click here to log in and watch this course...
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 Annual Super Bowl Advisory for Stations/Advertisers
By: Mitchell Stabbe, Wilkinson Barker Knauer, LLP via the Broadcast Law Blog
Last year, we posted some guidelines about engaging in or accepting advertising or promotions that directly or indirectly alludes to the Super Bowl without a license from the NFL. We are at that time of year again, so here is an updated version of our prior post. Read more here...
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 The Robinson Report - Which Lap To Lead
By: Kevin Robinson,
Robinson Media
Kevin Robinson will be speaking at this year's Great Lakes Broadcasting Conference (GLBC), March 7-8, 2017 in Lansing. He didn't need to win - to win. Victory was already at hand. Nascar's Jimmy Johnson cruised to Nextel Cup victory in 2007 (Now Monster Energy Cup) by leading only one lap and finishing seventh in the season's finale at Homestead. With a comfortable points lead over teammate Jeff Gordon, Johnson simply needed to finish no more than 18 spots behind Gordon to snatch the cup. Read more here...
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 How We Set Goals for Our Website (And How Your Station Can Do the Same)
By: Seth Resler, Jacobs Media Strategies
Last spring, we set out to do a makeover of the Jacobs Media website. It was part of an effort to implement the very same Content Marketing strategy that we recommend to our clients. After all, we figured that if we're recommending it to you, we should eat our own dog food. So over the next several weeks, I will use this space to show you how we did it, and how your radio station can put the same approach into practice. Read more here...
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MABF 2017 GLBC Career Fair!
It's time to sign your station up for the MAB Foundation's most popular and highly attended career fair!
When: Wednesday, March 8, 2017, during the Great Lakes Broadcasting Conference & EXPO (GLBC).
Read more here...MABF Scholarship Deadlines are Quickly Approaching!
The Michigan Association of Broadcasters Foundation is excited to announce 2017 scholarship opportunities that are open to Michigan students!!All scholarships assist in tuition and fees at a Michigan college or university, with ALL applications due to the MAB Foundation by Friday, February 17, 2017. All scholarships will be awarded during the Great Lakes Broadcasting Conference (GLBC) on Wednesday, March 8 in Lansing. Read more here...
Introducing MABF's NEW Student Broadcasting Newsletter!
Career Fairs, Student Conferences, Awards Programs, Scholarships, Job and Internship Openings and more! The MAB Foundation does it all and we want to share that important information directly with students! That's why we're introducing a monthly newsletter that's written by broadcasting and media students, FOR broadcasting and media students! Read more here...
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Mid-Michigan Families help launch WKAR PBS Kids
Roughly 1,500 people visited the WKAR Public Media studios at Michigan State University's College of Communication Arts and Sciences on Saturday, January 14 to celebrate the launch of a new, free, localized 24-hour kids channel and multiplatform services from WKAR Public Media. The channel, called WKAR PBS Kids, broadcasts PBS KIDS shows 24/7 with a particular focus on kids aged two through eight. Read more here... |
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Subscribe to MAB News Briefs
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High school or college students interested in the broadcasting and media industry can now get a yearly membership for $15!
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Thanks for the Support of Our Associate Members!
Bell Media Inc.
Michael Murphy
Robert Ridder Broadcasting Consultants
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