Issue #13 - April 26, 2016 | View online
Hello!

What do you have to lose?  In this week's issue, we have highlighted the sessions at the Great Lakes Broadcasting Conference, taking place next week, Monday and Tuesday May 2-3 at the Lansing Center in Lansing.

With technology changing and our need to change with it, keep up is a monumental task.  You can get ahead of the game and/or catch up on some of the latest technology, techniques, sales and management tips and ways of improving your news product and much more but just setting aside one or two days to become a better broadcaster.  If you come away with only one idea that you could put to use which might save $money, make $money or improve your brand, you would have spent your time wisely.  

So to answer my opening question, what do you have to lose by attending GLBC?  You have nothing to lose and a great opportunity to improve your knowledge base.

Join us at GLBC this next Monday and Tuesday.  On-Site registration will be open and waiting for you at the Lansing Center, downtown Lansing.
 
See you at GLBC!






Karole L. White
President/CEO
Michigan Association of Broadcasters


LEGISLATIVE UPDATES
State of Michigan Legislative Update

Meet your lawmakers - Attend the MAB Legislative Reception!

Over 40 Michigan legislators and staff have already RSVPd to attend the MAB Legislative Reception on May 3 at the Lansing Center. They are coming to see you - their constituents! Please make certain that someone from your station is represented at the Legislative Reception at 5:30pm on Tuesday, May 3 at the Lansing Center. Michigan lawmakers affect our industry when it comes to the issues of taxes, FOIA, public notice reform and drone usage regulations. Don't miss this chance to connect with your legislators!  
Read more here...
Federal/Congressional Update
 
FCC Says Pre-Auction Expenses May Be Reimbursed

According to the Broadcast Law Blog, the FCC released a 'declaratory ruling' in which the agency states that a TV station's pre-auction expenses can be reimbursed if that station has to be repacked after the incentive auction. The ruling is designed to expedite the post-transition repacking process. Read more here...


NAB Petitions FCC for Voluntary Use of Next-Gen TV

The National Association of Broadcasters (NAB), Consumer Technology Association, America's Public Television Stations and the Advanced Warning and Response Network filed a joint petition with the Federal Communication Commission (FCC) to authorize use of the ATSC 3.0 broadcasting standard on voluntary basis. The groups say the ATSC 3.0 standard will enable stations to broadcast 4K, reach smartphones and other mobile devices and offer new IP-based services. Read more here... 


GREAT LAKES BROADCASTING CONFERENCE & EXPO PREVIEW!

Engineering Sessions Kick-off GLBC '16! 

The GLBC engineering sessions have always been about gaining new knowledge and sharing what you know with other engineers from around the state.  We've brought in some great speakers this year talking everything from audio to IP to RF.

Day One Engineering Sessions Preview - Read here.
Day Two Engineering Sessions Preview - Read here.

And this year we've got two opening day receptions:  An exhibit hall walk around reception on Monday from 5 to 6 p.m., followed by the annual Beer & Bull reception!

Sales:  Getting Back to Basics + A 2020 Vision:

The MAB is proud to welcome P1 Learning owner and CEO Speed Marriott as our sales speaker this year.  He'll cover the basics every salesperson needs to know, plus will challenge your sales team to think about the future needs of their customer and your management team to think about the future of the sales team that they will be managing.

Sales Sessions Preview - Read here.

Programming/Promotions/Research/Social:

We've got the sessions for your programming, promotions, research and social media staff.  They kick off Tuesday morning with our featured speaker Valerie Geller.

Programming/Promotions/Research/Social Preview here.

Video Production:

20-year video veteran Steve Julin shares his expertise in a variety of sessions ranging from "The Art of Interviewing for Video" to "Filmmaking with the iPhone 6."  

Video Production Sessions Preview here.

News & Journalism:

News Directors, writers and reporters will walk away with some solid advice and knowledge, beginning with our opening speaker, Valerie Geller.  Al Tompkins of the Poynter Institute will conduct sessions on deadlines, ethics, cool tools and more.

News & Journalism Sessions Preview here.

More information:

Online registration for GLBC is closed.
 On-site registration will be available Monday, May 2 from 9:00 a.m. to 6 p.m. and on Tuesday, May 3 all day beginning at 8:00 a.m.  

For complete information about this year's Great Lakes Broadcasting Conference, click here.  See you in Lansing!
AWARDS
Nominations Open for MAB Hall of Fame and Lifetime Achievement Award

Our industry has some of the most outstanding people involved in it. Many industry leaders have served their community, their audience and their advertisers selflessly and tirelessly for years. It is time to recognize them! It is only fitting that as an industry we recognize excellence, those who go way above and beyond normal expectations. You may know a broadcaster like this, one who should be recognized.  Read more here... 
EDUCATION AND TRAINING
New P1 Learning Training Course:
Ask for the Order

Course Description: Over the past seven weeks we've gone deep into the prospecting sales cycle. And this week it's time to finally learn how to ask for the business you've been working so hard to earn.  Click here to log in and watch this course.

Support: For questions, support or additional information please contact our amazing support team by email at [email protected] or by phone at (888) 944-9377.

Don't miss out on your opportunity for free, online training as an MAB member! Sign your staff up today! 





TRAFFIC DIRECTOR SPOTLIGHT:
Pam Petrick, 
Results Broadcasting (Iron Mountain)

Pam Petrick is the Traffic Director for WHTO-FM, WOBE-FM, and WJNR-FM in Iron Mountain.

 
Q1: How long have you been in traffic?

Pam:  17-1/2 years, all at my current employer.
 
Q3: Which Superhero would you be and why?

Pam: Ironman.  Billionaire philanthropist, come on, do you have to hear any more?

EDITORIALS
Editorial:  How to Launch a Successful Radio Station Blog
By: Seth Resler, Jacobs Media Strategies

Last  week, Kim Komando delivered the keynote address at the Radio Luncheon at the NAB Convention in Las Vegas. Kim hosts a successful syndicated talk radio show that focuses on consumer technology. She can be heard on nearly 500 radio stations by over six million people. She explained to her fellow broadcasters how they could use their websites to grow their audiences. Read more here... 


Editorial:  Body Language Mistakes
By: Brian Marriott, P1 Learning

You walk into your sales appointment and find yourself waiting in the lobby. No worries! Perfect time to catch up on a few emails, check your pocket mirror for any remaining lunch remnants, perhaps you're nervously tapping your foot without noticing. After all, you're in the lobby, who cares, right? Well... maybe it wouldn't hurt to freshen up on your proper body language skills. After all, your body language does more than just enhance our communication skills. It makes us seem more trusting. We emit confidence without saying a word. Read more here...

 
Editorial:  The Radio Road Trip Lives
By: Sean Ross, RossOnRadio.com

You don't have to go on a road trip to hear small-town radio anymore. Not every small-market station streams, but I come across interesting small-market stations in my various listening apps on a regular basis - often discovering them in the course of searching for some other station. Read more here...
IN THE NEWS
Ben C. Fisher Passes

Benjamin Chatburn Fisher, a preeminent Washington, D.C. communications law attorney and investor in Mid-West Family Broadcasting, died April 14, 2016 at age 93. 

Fisher's legal career spanned over six decades. In 1952, he joined the law firm Fisher, Wayland, and Southmayd, which he father founded. The firm later became Fisher, Cooper and Zaragoza. Later, it merged with Shaw Pittman, then combined with the Pillsbury Winthrop law firm. Fisher retired from his practice at age 86.  Read more here...


Detroit's Drew and Mike Together Again
 
Former WRIF-FM (Detroit) personalities Drew & Mike are back together, this time around not on the radio, but talking about Detroit with a new podcast.  Read more here...
MAPB
Gordon Bolar to Retire

It has been announced that Gordon Bolar, General Manager of Western Michigan University's WMUK-FM (Kalamazoo), will retire on June 30, 2016. A search is currently underway for a new General Manager for the station. Bolar has served as WMUK's General Manager for the past five and a half years. Read more here...

Nominations Needed for 2016 Public Media Impact Awards


This year marks the 31st year of honoring Michigan's public broadcasters. Two awards will be presented - one award for Donors and one award for Professionals - for their contribution to public broadcasting in Michigan. This award will be presented at the Annual Awards Banquet as part of the Advocacy Conference & Annual Meeting of MAB on August 31 at The Inn at St. John's which is attended by owners and operators of broadcast stations, lawmakers and other dignitaries.  Read more here...


WGVU Presents Kids Day at the Air Zoo

On April 24, WGVU-AM-FM-TV (Grand Rapids) invited viewers and listeners to visit the Air Zoo in Kalamazoo for just $5 per person with tickets available through sponsor Flagstar Bank.

The Air Zoo is a favorite Kalamazoo area destination attraction  Read more here...
PROMOTIONS
Mojo Invites Listeners to "Make Out with the Mustang"
Last week, WKQI-FM's (Detroit) "Mojo In The Morning" gave 20 listeners a chance to win a customized 2015 Mustang from Szott Ford in Holly.  How?  By "Making Out with the Mustang."  Contestants had to hold their lips to the Mustang and the one who did it the longest, won the vehicle. Read more here...
In This Issue
Pay Your Associate Membership Online

You can now pay your Associate Membership online!


New Student Memberships!

High school or college students interested in the broadcasting and media industry can now get a yearly membership for $15!


Upcoming Events

Shhh! 'Quiet period' before the spectrum auction has begun as of January 12, 2016. 

















Download the MAB's legislative directory app from the Apple or Google Play store. Click here to view our app online.




With Thanks for the Support of Our Associate Members











































Legal Hotlines 2-8-12
Michigan Assoc. of Broadcasters | 517-484-7444 | [email protected] | http://www.michmab.com
819 N. Washington Ave
Lansing, MI 48906

Michigan Assoc. of Broadcasters | 819 N. Washington Ave | Lansing | MI | 48906