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Sharon Leighton Consultancy December 2012 |
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Greetings!
Where did 2012 go? We say that every year, I know, but it always feels the same. I'm sure many of you have risen to the challenges you've faced in your professional and personal lives.
2013 Plans
 | | Snow scene on the Kymin, Monmouth. |
It's been a busy, interesting time for the consultancy & training. Watch out for some greattraining programmes coming up in 2013! Although I do plan and research suitable topics, the best ones come from identifying a need or yearning.
This was the year that I really embraced mindfulness, thanks to my very talented mentor, Sue Weston. When we lead busy, stressful lives, being grounded and feeling that you can cope with anything (yes, I do mean anything) can make the difference between feeling like you are just surviving versus really enjoying life. So I plan to host a Coping With Corporate Life: A Mindfulness Approach workshop here in the lush Welsh hills of Monmouth on 1 - 3rd March 2013. Mindfulness has become very popular for its mental health effects (depression, anxiety, etc) so I find that my friends & colleagues are more curious rather than sceptical.
Watch out for my 2013 programme and highlights of 2012 in January newsletter!
So I wish you all a well-deserved rest if you are celebrating the holiday period. May you find peace and happiness.
Sharon
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 Happy Holidays!
I wish you all seasons greetings and hope you have happy, healthy, fulfilled New Year for 2013.
Sharon Leighton Consultancy Ltd Although I will be checking emails, please don't expect a reply from Saturday 22nd December 2012 until Thursday 3rd 2013. It's time to chill and relax.
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From my blog ... Happy 20th Birthday SMS
Happy birthday SMS! Is there a place for SMS in Med Info? So the 1st text message (SMS) was sent today (3rd December 2012) 20 years ago. Like many inventions, the true value emerged rather than being born fully identified. Until the technology existed within a critical mass of customers to use SMS, uptake was restricted. Now we wouldn't be without SMS, even if it's just to make appointments or say we're running late.
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Ruling Is Victory for Drug Companies in Promoting Medicine for Other Uses
Off label promotion a new twist to the tale. Rep appealed under free speech rights and won. FDA to appeal
In a case that could have broad ramifications for the pharmaceutical industry, a federal appeals court on Monday threw out the conviction of a sales representative who sold a drug for uses not approved by the Food and Drug Administration. |
Workshop on clinical-trial data and transparency  EU regulators workshop on HOW to achieve clinical trial transparency. The European Medicines Agency has announced that it will proactively publish clinical-trial data and enable access to full data sets by interested parties.
Read more ...
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Bad Pharma by Dr Ben Goldacre; the mechanics of a mediocre argument 
Robust discussion of pharma reaction to bad pharma book Nice 2C inout from Peter Llewellyn
This article, by Nick Broughton of pharmaceuticalethics.com, looks at the arguments raised by Dr Ben Goldacre in his latest book, Bad Pharma. Nick shares his thoughts on how, and why, an argument should include both the positives and the negatives, before drawing to a conclusion.
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Pharma's growing ease with social media
GSK use of Twitter in a live chat (tweet-up) via PMlivecom
Hardly a major public event goes by these days without a rush of conversations taking place across social media channels like Twitter and Facebook.
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White Paper: One Voice for Medical
Jointly ran a great webinar on managing #medinfo multilingual content with Matthias Heyn from SDL. Recording available if you missed it - just let me know & I'll send the link. Balancing globally consistent answers against local multilingual needs. Providing common regulatory labeling, clinical data and product information is a guiding principle of medical communication in the pharmaceutical industry.
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Did you know I have a Facebook page?
It's the easiest way for me to update people to great links, interesting articles or blogs, compelling news and the occasional fun stuff.
Take a look!
Or check out LinkedIn and Twitter (@SharonLeighton)....
 
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 Who am I?
After leaving corporate life 6 years ago, I set up my own Medical Affairs consultancy and training business, believing that there wasn't much demand for either service. Luckily, I proved myself wrong and now have a long client list from many large and small pharmaceutical companies. I'm passionate about my business, Medical Information, social media, information to patients and all things geek.
I help busy managers succeed in their goals by
- managing projects
- training their staff on MI practice and leadership
- mentoring managers new to Medical Information or Medical Affairs
- helping them restructure their business
And now we build tools to monitor your customer's perceptions of your service. You name it, I can probably do it.
Contact Information
phone +44 7545 972727 (plus FaceTime and iMessage)
email sharon@sharonleighton.co.uk
Blog www.sharonleighton.co.uk/news
Twitter SharonLeighton
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