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Sharon Leighton Consultancy October 2012 |
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Greetings!
Phew - what a week in The Hague! The Clinical Forum was non-stop talking, presenting, eating and drinking. Victoria Dlensi, Shire, had asked me to help her run the Operational Excellence workshop on the first day. She did a great job planning it so that we could cram a full day workshop into a morning session. The delegates rose to the challenge and created some great ideas about streamlining typical Med Info operations.
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Worksheets from the OpEx session in DIA Clinical Forum meeting
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I shared the platform with Cecil Lee, Global Medical Information Manager, Eli Lilly to talk about Emerging Markets. I'll be doing more blogs on this topic over the next few weeks so will keep you all posted! There were several presentations that discussed global standard response business model for maintaining information consistency worldwide, including the multilingual aspects. If this interests you, see below on how to register for the free webinar on this topic on 25th October. Newsletter Feedback
Lastly, do you like this newsletter? Does it give you what you want? Using just 1 or 2 clicks - vote below for the features you like/hate! Sharon
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Managing Multilingual Medical Information Content -
Free webinar & white paper
Providing complex Medical Information content in different languages can prove a challenge. A roundtable discussion with leading experts in global and regional Medical Information functions is summarised in a free white paper. Download your copy here.
A follow-up webinar will be hosted by Matthias Heyn, SDL and myself on 25th October 2012. Covering aspects such as - exploring emerging needs driven by globalization
- uncovering how pharma companies plan for and manage multilingual communications
- improved technological solutions to manage queries and content across geographies
Can't make it? Register anyway to receive access to the free recording to watch at your convenience. |
From my blog..... Please do not hesitate to contact me
Responding to a customer? How NOT to end your email/letter.
When you've worked in the industry a long time, it's inevitable that you will view things that you put into place very differently through the long tunnel of time.
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The Balanced Score Card for the Pharma Call Centre
Dashboards for Medinfo call center great post from Pete Guillot at CenterFirst.
Few organizations generate more data and reports than today's multi-channel pharma call centre. Pete describes how to put together a balanced scorecard for your contact centre (or should that be center!).
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Google Scholar Updates: Making New ConnectionsDid you spot Google Scholar has changed? You can now get updates on your interest areas. Since Google Scholar launched nearly eight years ago, they've been helping people find the research they're looking for. As well as setting up alerts on topics of interest through Google Reader service, you can now get alerts on articles & other Scholar content that meets your interests.
Read more ...
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IFPMA News Release
Did you catch all regs/code changes in 2012? ABPI code twice, IPMA code, UK Human Medicines Legislation & EU PV regs!
Expanded IFPMA Code of Practice for pharmaceutical industry goes into effect around the world
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Digital tools. An investment pharma often fails to make.
Quiet incremental change in digital tools. Lessons for us all in nice blog from Felix Jackson
Our technology products and websites are gently becoming better and better and better. Often quietly and with no headlines.
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Doctors.net.uk survey finds many GPs favour digital channels for independent product information
If Docs wont see reps, where do they get medicines info? Doctors.net.uk survey says independent websites (like theirs?) So how can pharma improve their websites?Research from Doctors.net.uk - the UK's largest and most active network of medical professionals - suggests that doctors are increasingly turning to digital channels for independent product information
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Bad Pharma: How drug companies mislead doctors and harm patients
Bad Pharma - Ben Goldacre's book following up Bad Science. Balance or bias? Will have to read to find out!
'Bad Science' hilariously exposed the tricks that quacks and journalists use to distort science, becoming a 400,000 copy bestseller. Now Ben Goldacre puts the $600bn global pharmaceutical industry under the microscope. What he reveals is a fascinating, terrifying mess. But is what he's included tales form the past or still relevant today?
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Boehringer-Ingelheim's save the world thru drug discovery Syrum launched & FB page Grab your lab coats, the health of the world is in your hands! Syrum is a one-of-a-kind social Facebook game based on developing pharmaceutical medicines over a 100 year period from the 1950's to the 2050's. |
ABPI worried by public ignorance about medicines
(Wo)Man in the street thinks its �10m to develop a drug & NHS spends 20% budget on drugs. Try �1bill & 10%. How can we shatter those myths? How would Danny Boyle (Olympics Opening ceremony, slumdog millionaire etc) show us? Or a cool infographic?
People in the UK are misinformed about how much medicines cost to discover, develop and launch, according to a new ABPI survey.
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Did you know I have a Facebook page?
It's the easiest way for me to update people to great links, interesting articles or blogs, compelling news and the occasional fun stuff.
Take a look!
Or check out LinkedIn and Twitter (@SharonLeighton)....
 
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 Who am I?
After leaving corporate life 6 years ago, I set up my own Medical Affairs consultancy and training business, believing that there wasn't much demand for either service. Luckily, I proved myself wrong and now have a long client list from many large and small pharmaceutical companies. I'm passionate about my business, Medical Information, social media, information to patients and all things geek.
I help busy managers succeed in their goals by
- managing projects
- training their staff on MI practice and leadership
- mentoring managers new to Medical Information or Medical Affairs
- helping them restructure their business
And now we build tools to monitor your customer's perceptions of your service. You name it, I can probably do it.
Contact Information
phone +44 7545 972727 (plus FaceTime and iMessage)
email sharon@sharonleighton.co.uk
Blog www.sharonleighton.co.uk/news
Twitter SharonLeighton
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