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Greetings!
My apologies for not sending out our newsletter in a while (I know you have been waiting for it!). We have been busy creating the next version of icanmakeitbetter.com that we just launched this month, and I think you will love it.
And, we have been growing! Please read below for the addition of more amazing hires to our market research team and company management.
As always, the entire team and I are here to be of service. Please let me know how we can help on any upcoming market research, usability, innovation or customer insight community engagements.
Want to chat, call 512.288.1706 x 101 or reply to this email and we can set up a time.
Best,
Paul Janowitz
CEO and Founder
Sentient Services and icanmakeitbetter.com
  
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We are please to announce the hire of Sheri Stark as Research Manager. Sheri joins the team with the unique combination of market research (qual and quant) expertise and software development for the research industry. Combine that with amazing client service and project management skills and you have someone you will want to work with every day - we love to and so will you. Sheri specializes in brand research, marketing communications and launch strategy.
We finally found the amazing person to be our Director of Business Development - Patty Riley. Patty heads up daily business development, and also works closely with the product, marketing and partnership teams. Prior to joining our little team she was one of the original employees and Sales Director for CSID. While there she helped take the small start-up with a staff of 12 to be the leading global provider of identity protection services with a team of over 150. Needless to say, we are honored to have her on board.
Read all about our management team here.
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 New Website.
More Awesomeness.
We are pleased to announce our new sales site and all new "Project" features. Easy, fast, powerful market research, innovation and customer insights. Web, tablet, mobile. Up and live today.
Respond to this email and we can set up a demo and have you live with a free trial today!
icanmakeitbetter.com is an agile, integrated market research, feedback and open innovation community platform. We help you build better products, service and customer experiences with pop-up or ongoing insight communities.
- Integrated qualitative and quantitative research.
- Csutomer-Advisory-Boards, Innovation Portals, MROCs and Customer Panels.
- Full-service market research and innovation services.
- A simple, powerful and inexpensive research and community platform.
Not using icanmakeitbetter? A few quick questions:
- Are you currently leveraging co-creation (crowdsourcing) and social media to develop the products and services your customers want?
- Do your customers have a way to tell you about their great new ideas?
- Can you conduct fast, valid and inexpensive market research to make better business decisions today?
Don't have an easy to use, scalable and cost effective solution that seamlessly solves these business problems?
We will have you set up in one day - fully hosted, seamless and easy. Even better - an entire year on our platform costs less than a single traditional focus group!
Click the image below to see the new website and key features.
Check out icanmakeitbetter.com today for a quick demo and free 30-day trial account.
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 Data is good, presenting data the right way is great. Think of how you present data as artwork, or turning 0s and 1s into a web page, ideas to product. Where the data rubber meets the insights road. In the world of market research and usability - after months of work, late night analysis, arguments over spurious correlations, beer and coffee what is left? A presentation. That could be Keynote, PowerPoint, Prezi, or any other form, but it is the lasting presentation of our work and the underlying data. We are always thinking about how to present data better. How to be more creative, stand out, have the data be actionable and understandable. Taking the complex and stripping out all extraneous content until you have the core - vetted, valid and actionable data - that clients can view, consume, share and easily assimilate into their business process. We look for inspiration everywhere - from gene mapping, to cartoons to infographics. Many of us subscribe to The Daily Infograhpic. We also fly - a lot. We love to travel, vacation and we still do site visits and in-person focus groups. So, today's infograhpic was quite interesting! Click on the image below to see it.
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We are here to help you with any of the following on a global basis. Please let me know throughout the year as you need these services. With Sentient you will get flawless execution, valid and actionable insights and a team that is fun to work with!
icanmakeitbetter An agile, integrated market research, feedback and open innovation community platform. Get better insights for better business with our online customer and employee insight communities.
Market Research Full-service worldwide quantitative and qualitative research. We cover branding, customer engagement, market analysis (segmentation, sizing, pricing), product development and usability.
Focus groups | In-depth-interviews | Usability & Eye tracking | Online groups | Web-based surveys | Phone-based surveys | Custom panel development
User Experience We conduct concise, measurable and actionable usability research, covering a range of different media including websites, software, email, packaging, interactive, print and television.
Business definition | Contextual assessment | Heuristic evaluation | Personas | Task analysis | Usability analytics | Reporting (IA, content, wireframe)
Information Design Our Information Design practice provides an unparalleled scientific and customer research driven information platform.
Content strategy | Information architecture | Heuristic design | Interaction layers & dependencies | Wireframes
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Up Next?
I will be at the Corporate Researchers Conference in Dallas October 16 to18 - let me know if you will be there and would like to catch up.
Look for more hiring announcements, new features and methodologies - we don't like to get bored! |
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Sentient Services
Sentient Services is a Knowledge StudioŽ - the amalgamation of market research, user experience and information design practices. We leverage these core competencies for our clients in product development, interactive, sales, marketing, advertising and branding.
Please contact us and let us know how we can be of service.
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Let's Talk
We are research and usability people. We like to talk about methodology, software, design, and the best way to cover 4 countries in 6 days with 2 groups in each country - and fitting in a nice dinner overlooking the Blue Mosque.
We travel the globe conducting market research and usability - have a question on a facility (we've probably been there), questions on how Tokyo purchasing differs from Hong Kong and how to control for that in a recruit (yep, we know) - just ask us.
Give us a call - we are always happy to chat about methodology, ideas and research. It is what we do and love!
Paul - 512.288.1706 x101
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