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Greetings!
It's that time of year again - time to say thank you, hug those close to us, hug a few not close to us (ask permission first!) and try to make the world a little better. Of course, we should strive for these acts of kindness in our everyday actions, but there is something special about the holidays - even if it is 80-degrees here in Austin!
A huge, heart-felt and humble THANK YOU to - our clients, partners, family and friends - we are truly blessed and grateful. I hope that we express it as a company in our large and small actions with you every day.
At Sentient Services our mission is to do good, do good work and have some fun along the way.
We try to do this through our choice of clients, employees and local community involvement (which we roughly mark as "the world"). We support several local charities throughout the year including LifeWorks and AustinProBono.org (check out the brand new site connecting non-profits with local volunteers). Then, at the end of each year, we choose a great charity to partner with to share our good fortune and honor you, our wonderful clients (we figure you have enough fruit baskets already). We could not do this without your support, so thank you again, very much!
This year we are supporting a local non-profit that does amazing work in India - The Miracle Foundation. Read below to learn more about their amazing work.
Want to chat, call 512.288.1706 x 101 or reply to this email and we can set up a time. Best,
Paul Janowitz
CEO and Founder
Sentient Services and icanmakeitbetter.com
  
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Welcome to a Miracle. Meet The Miracle Foundation:
The Miracle Foundation is an established and trusted multinational nonprofit, developing a world-changing idea to turn around the quality of care in orphanages anywhere in the world. Our approach empowers orphans and orphanages to reach their full potential. EVERY child deserves to experience a deep and powerful sense of belonging by having a home, a family, and love. We are dedicated to making this happen, and we're looking for like-minded people to join us, as we make this a reality for orphaned children everywhere.
Thanks to Caroline Boudreaux and her untiring love and vision, orphanages in India are blossoming with happy, loved, nourished and educated children. Caroline and the Foundation are creating a scalable model called NEST that is something we can really get behind. This creates a measured and repeatable process allowing the Foundation and donors to easily identify needs, put support behind those needs and then measure outcomes - less waste, more action, happier kids!
We had the honor of providing backpacks and school supplies to support 100 children through The Miracle Foundation. Our goal is to continue this support and find ways to do even more. Thank you for helping us make that happen with your business and support.
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 Growing!
We are pleased to announce some wonderful new clients on icanmakeitbetter - our social innovation and market research platform.
What can you do?
- MARKET RESEARCH: Surveys, Online Focus Groups, Forums.
- IDEAS: Crowd-source ideas with our idea portal.
- COMMUNITY: Your own customer panel, Online "feedback" widget, Facebook apps and more - fast, easy, and integrated market research and innovation.
- FULL SERVICE: We can provide you with full-service global market research covering quantitative, qualitative and the icanmakeitbetter platform. Project management, recruitment, surveys/analysis/reporting, focus group moderation, community management and more.
Not using icanmakeitbetter? A few quick questions:
- Are you currently leveraging co-creation (crowdsourcing) and social media to develop the products and services your customers want?
- Do your customers have a way to tell you about their great new ideas?
- Can you conduct fast, valid and inexpensive market research to make better business decisions today?
Don't have an easy to use, scalable and cost effective solution that seamlessly solves these business problems?
We will have you set up in one day - fully hosted, seamless and easy. Even better - an entire year on our platform costs less than a single traditional focus group!
Check out icanmakeitbetter.com today for a quick demo and free account.
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 Wondering how social media and its integration with brands impacts purchasing, website traffic and more? Check out this new white paper from Mass Relevance: Why Audiences Hunger for Social Integration. Mass Relevance is another local Austin startup that you should definitely check out! As the world leader in social media curation and integration, Mass Relevance inspires brands to involve their audience. Partnering with companies from every industry from media to retail, we help our clients drive real-time engagement, participation, buzz, and sales. With our visually compelling platform and products, our social experiences can be displayed on any digital surface including mobile, web, and TV. They work with the Olympics (Remember all those tweets on TV? That was Mass Relevance!), Patagonia, MLB and many more. We are proud to be partnering with Mass Relevance and will continue to let you know when new research is released. |
We are here to help you with any of the following on a global basis. Please let me know throughout the year as you need these services. With Sentient you will get flawless execution, valid and actionable insights and a team that is fun to work with!
icanmakeitbetter Social innovation and research community platform. We enable companies and communities to create, share, and act upon ideas to drive innovation and make everything, and every day better.
Market Research Full-service worldwide quantitative and qualitative research. We cover branding, customer engagement, market analysis (segmentation, sizing, pricing), product development and usability.
Focus groups | In-depth-interviews | Usability & Eye tracking | Online groups | Web-based surveys | Phone-based surveys | Custom panel development
User Experience We conduct concise, measurable and actionable usability research, covering a range of different media including websites, software, email, packaging, interactive, print and television.
Business definition | Contextual assessment | Heuristic evaluation | Personas | Task analysis | Usability analytics | Reporting (IA, content, wireframe)
Information Design Our Information Design practice provides an unparalleled scientific and customer research driven information platform.
Content strategy | Information architecture | Heuristic design | Interaction layers & dependencies | Wireframes
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Up Next?
Right now we are looking forward to enjoying the Holidays with friends and family! Please stay safe, have fun and we look forward to hearing from you and working with you in the new year. |
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Sentient Services
Sentient Services is a Knowledge StudioŽ - the amalgamation of market research, user experience and information design practices. We leverage these core competencies for our clients in product development, interactive, sales, marketing, advertising and branding.
Please contact us and let us know how we can be of service.
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Let's Talk
We are research and usability people. We like to talk about methodology, software, design, and the best way to cover 4 countries in 6 days with 2 groups in each country - and fitting in a nice dinner overlooking the Blue Mosque.
We travel the globe conducting market research and usability - have a question on a facility (we've probably been there), questions on how Tokyo purchasing differs from Hong Kong and how to control for that in a recruit (yep, we know) - just ask us.
Give us a call - we are always happy to chat about methodology, ideas and research. It is what we do and love!
Paul - 512.288.1706 x101
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