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Network Notes - Featured Events from Around the State
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February 2015
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Below are select offerings from each region. For the full listing of events and workshops go to our Searchable Calendar.
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"However beautiful the strategy, you should occasionally look at the results."
~ Winston Churchill
Bottling Better Brand Management
Organization HandyHabits has an ambitious annual schedule. They host 12 (monthly) special events. They produce 3 different newsletters featuring: upcoming events and new faces around town; personal client stories about how they are served and assisted; and exclusive social event news for leadership givers.
Usually the Marketing Committee is full of energetic volunteers bursting with creativity. Most of them are people-people. They like to socialize and believe everyone gets to know the organization best through various social interactions. They realize that approach misses some who like less interaction but who still like to get involved and/or give generously. But they love these fun events. More importantly, the attendees have a great time and tell their friends about the organization.
Organization Handy Habits may want to explore:
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How many new donors or volunteers attend each highly social event?
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What do participants learn about the organization while they are there?
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What kind of follow-up happens to keep the positive connections going? Who is reading each newsletter?
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Does each event pay off in terms of dollars raised, new contacts, and/or clear beginnings of quality relationships?
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How are these newsletters and events aligned with an overall Resource Development Plan?
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How are staff roles aligned with an overall organizational plan and priorities?
Continuing our ongoing 20th Anniversary celebration, download our first Exclusive Use Content sample, thanks to a new partnership with Nonprofit Management Services, LLC. Take a closer look at your Brand/Marketing Committee's charge and adapt this sample to meet your needs (see link, left).
Hijacking Habits,
Lisa Hanger
Statewide Director
Indiana Nonprofit Resource Network
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 Northern Region
Share Your Message on a Shoestring: Marketing, PR, and Social Media Strategies for Nonprofits
If you are new to marketing and promotions for your nonprofit organization or just need to refresh your skills in the communications sector, this training is for you. Laura, will present tried and true methods to help bring your organization's marketing and public relations efforts into sync at the most basic level.
We will examine tactics for creating marketing plans, how to properly craft and distribute press releases and public services announcements, and meaningful media relations and how to maintain them. We will also touch on how social networking, such as Facebook, Twitter, YouTube, Instagram, Pinterest, and Linkedin are changing how nonprofits communicate now and in the future.
This training will go from the basics in nonprofit marketing to some of the most cutting edge technologies, all while focusing on the bottom line: how these techniques are relatively free or extremely low cost for your organization.
When: Thursday, February 26, 10:00 AM - 3:00 PM EST Where: Peabody Public Library, 1160 Hwy 205, Columbia City, IN Presenter: Laura Macknick, Director of Development at Trine University Sponsor: United Way of Whitley County Cost: $55, includes materials and lunch The Journey to Grantsmanship
 While it may seem like grantmakers can make the process of securing grants mysterious and secretive, it is incumbent on you to simplify it for your own success. Most organizations operate an ad-hoc and responsive grant process as opposed to a proactive and strategic grantsmanship model where the best practices of resource development are applied to your grant processes.
The journey to grantsmanship begins with ensuring that your basic grant processes are functioning at the highest level and introduces new layers of engagement that will enhance your relationships with grantmakers and maximize the level of support a funder may offer you. In this training Nick will offer insight into strengthening the core basics of your grant processes and provide strategies to move your organization further down the path of your journey toward grantsmanship. When: Wednesday, March 11, 10:00 AM - 3:00 PM EDT Where: LaPorte County Library, 904 Indiana Ave., LaPorte, IN Presenter: Nick Parkevich, MPA,CFRE Cost: $65 includes materials, and lunch Registration: https://www.unitedwayec.org/nrn-workshops/register/225/
For more information, contact the Keith Sarber, Director, Indiana Nonprofit Resource Network, Northern Region.
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Southern Region
The Nonprofit Board of Directors That Works
 This workshop reviews the essential responsibilities of every nonprofit board of directors, regardless of mission, size, or location. Participants will leave with a better understanding of duties board and with tools needed to perform those duties. Participants will also understand the foundation for a great working relationship between the lead staff person and the board.
When: Tuesday, February 10, 11:15 AM - 2:00 PM ET
Where: Ivy Tech Community College, 590 Ivy Tech Drive, Madison, IN
Presenter: June Miller, Southern Regional Director, INRN
Sponsor: Community Foundation of Madison and Jefferson County
Cost: $15, includes lunch and materials
Registration: Required for all participants by February 3. Contact Kelley Hoagland at kelleyh@cfmjc.org or 812-274-0243.
Your Fundraising Board of Directors
Back by popular demand, Chuck Loring returns to Evansville to continue his insights and experience in creating the effective fundraising board of directors. Chuck's visit to Evansville in 2013 brought rave reviews, and many requests for a return visit.
When: Tuesday, March 31, 8:30 am - 3:30 pm CT
Where: Southern Indiana Career and Technical Center ▪ 1901 Lynch Road, Evansville
Presented by: Welborn Baptist Foundation and Vanderburgh Community Foundation
Presenter: Chuck Loring, Senior Partner - Loring, Sternberg & Associate, and Senior Governance Associate with BoardSource
Cost: $49 - Includes lunch and materials
Registration: Opens February 16, 2015 at http://unitedwayswi.org/supported-programs/in-nonprofit-network/ or contact Karen Williams at kwilliams@unitedwaysi.org 812-422-4100.
For more information, contact June Miller, Director, Indiana Nonprofit Resource Network, Southern Region.
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 Eastern Region
Two Part Fundraising Series
Engaging Your Board in Fundraising
 Based on the book Fearless Fundraising for Nonprofit Boards, authored by Dave Sternberg, this training describes the steps on how to transition your board into a functioning fundraising body. Is your board comfortable in their fundraising role, or do they even know they are expected to fundraise? During this workshop, learn how to create an organizational culture of fundraising.
Date: Tuesday, February 17, 9:00 AM - Noon EST
Location: Ball State University Alumni Center, Assembly Hall B, Muncie, IN
Cost: $30 per session or $50 for two-part series; series participation is encouraged
Presenter: Dave Sternberg, Loring, Sternberg & Associates
Developing Your Fundraising Plan
Operating your organization without a fundraising plan is a risky proposition! After all, who would serve the community if your organization went away tomorrow? A sound fundraising plan engages your board, staff, volunteers, and those you serve by putting in place strategies to fund your organization's vision and creates a more sustainable organizational culture. In short, life is just simply better for those working at organizations with a fundraising plan! This hands-on session will provide participants with an outline for beginning the process of developing their own fundraising plan tailored to the specific needs of their organization.
Date: Wednesday, March 18, 9:00 AM - Noon EDT
Location: Ball State University Alumni Center, Assembly Hall A, Muncie, IN
Cost: $30 per session or $50 for two-part series;series participation is encouraged
Presenter: Nick Parkevich, Loring, Sternberg & Associates
For more information, contact Lesley Devine, Director, Indiana Nonprofit Resource Network, Eastern Region.
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Western Region 
2015 Putnam and Montgomery NonProfit Learning Series
Crawfordville Workshops:
 February 3, Planning for the Future: Sustainable Nonprofits, Steve Zimmerman, Spectrum Nonprofit Services
March 3, Board Orientation and Engagement, Susan Decker, St. Mary of the Woods, BoardSource certified
April 7, Outcomes: Telling Your Story with Results, June Miller, Indiana Nonprofit Resource Network, BoardSource certified
May 5, Toxic Charity, Robert Lupton, Author of Toxic Charity
 Greencastle Workshops:
August 4, Strategies for Your Fundraising Plan, Nick Parkevich, Loring, Sternberg & Associates
September 1, Purposeful Committees and Charges, Susan Decker, St. Mary of the Woods, BoardSource certified
October 6, Marketing and Crafting Your Message, Andrew Hayenga, Bohlsen Group
November 3, Board's Guide to Finances: Everything You Wanted to Know About Nonprofit Financials, but Were Afraid to Ask, Lynn Greggs, Simon Bitzer & Associates
Registration: www.INRNWEST.blogspot.com
For more information, contact Jillian Henry, Director, Indiana Nonprofit Resource Network, Western Region.
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 Central Region
What Every Fundraiser Can Do To Stop Falling Retention Rates
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising. We will focus on the root causes of poor retention rates and offer tips for improvement based on the principles of Sargeant and Ahern, two authorities on building donor loyalty. We will show examples of their principles in action.
When: Wednesday, March 11, 9:00 AM - Noon, EDT
Where: United Way of Central Indiana, 3901 North Meridian Street, Indianapolis, IN
Presenter: Jay Love, CEO and co-founder of Bloomerang
Cost: $30, United Way agencies; $35, others
Registration: http://www.uwci.org/events/what-every-fundraiser-can-do-to-stop-falling-retention-rates-spring-2015
Grantwriting for Beginners
Start at the beginning with this workshop. Bring your grant proposal ideas and your questions. Please bring lots of resource information about your organization and business cards.
Learn how to:
- Use SAVI data to build your case
- Write a case statement
- Research funding sources, develop a budget
- Manage the grant project and include a realistic project management and evaluation component.
When: Thursday, April 2, 9:00 AM - 3:00 PM, EDT
Where: United Way of Central Indiana, 3901 North Meridian Street, Indianapolis, IN
Presenter: Toyin Martin, Your Vision Services
Cost: $60 United Way agencies; $70 others
Registration: http://www.uwci.org/events/grantwriting-for-beginners-spring-2015-1
For more information, contact Beth Mussman, Director, Nonprofit Training Center, United Way of Central Indiana.
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