Gerson Award Background

     In 1970, Joel Gerson began teaching esthetic skin care and facial treatments in New York City. He soon discovered the lack of educational materials available for the training of estheticians. He was unable to find a practical "how to" textbook, or a comprehensive course outline, that was both easy to understand, and thorough in its contents.

     So, in 1977 he decided to write the textbook that would provide the curriculum materials, including "step-by-step" illustrations needed by teachers and students. The most important undertaking of his professional career, was writing the "Standard Textbook for Professional Estheticians", published by Milady. Creation of this textbook also paved the way for state regulatory boards and regulation of estheticians through licensure, and subsequently, development of the NCEA Certified credential.

     In honor of Mr. Gerson's contribution to education of the esthetic professional, NCEA is pleased to announce the winners of the 2014 Gerson Award.


Deanner Beaver, co-recipient of the third NCEA Joel Gerson Excellence in Esthetics Education award is the Advanced Esthetics Instructor at New York Institute of Beauty in Islandia, NY. For 10 years, Ms. Beaver has been dedicated to raising the standards of the esthetics profession. Throughout her career, she has written for Dermascope and presented at The International Congress of Esthetics and Spa Conference, and Career Educators Alliance (CEA) convention. She has generously volunteered her time in the past year to create New York Institute of Beauty's Elite Skin Care Professionals, a networking group for estheticians that helps raise awareness on regulatory changes within the industry. Beaver wrote and implemented a curriculum approved by NYS Department of Education and NACCAS to offer advanced education for licensed skin care professionals. This past year, Ms. Beaver participated in the Milady Advisory Committee providing her expertise to help them formulate the best product for future estheticians. She also was a reviewer on several chapters for the Milady Standard Esthetics: Advanced textbook. Beaver is also pursuing her own dreams of becoming a Registered Nurse, where she hopes to combine her passion for esthetics with her medical background.
"Ms. Beaver is one of those people whose skill and dedication motivate those around her, raising the quality of teaching and learning in everyone she touches."


Heidi Phillips, co-recipient of the third NCEA Joel Gerson Excellence in Esthetics Education award is the Advanced Esthetic Instructor and owner of the European School of Esthetics. Her mother had always told her since she was a child how important it is to take care of her skin from the inside out.
In 1984, Phillips had the privilege to study Kosmetikschule Petra Kutz-Breimer in Nuernberg, Germany. Her passion to help others led to furthering her own education and she became an instructor. Phillip's teacher was her mentor, and she was taught with love and passion. Returning to Alabama in 1991 she, opened her own school. Phillips was actively involved in bringing esthetician licensing to the state of Alabama. From 2001 through 2007 she served as the Chairman of the Alabama Association of Licensed Estheticians Advisory Board. Phillips still is in contact with most of her students, and enjoys watching them grow in skin care. She continues to provide mentoring to all of her students and graduates offering sage advice, business and product education, and maintains her "open door" policy.
"My students graduate with confidence and knowledge. They have all been very successful, and I am extremely proud of them."

Mark Your Calendar to Attend

National Esthetic Teacher Training (NETT)


WEST COAST CONFERENCE -- September 19th  


                Long Beach Convention Center, Long Beach, CA




                Philadelphia Convention Center, Philadelphia, PA




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