IGA Awards of Excellence Perspective

Fresh is Key at Frewville Foodland IGA

A message to the Alliance from...
2015 IGA Australia International Retailers of the Year
Nick and Spero Chapley
Frewville Foodland IGA
Frewville, South Australia

In preparation for the 2016 IGA Diamond Anniversary Celebration February 29 at IGA WorldWide, IGA Australia International Retailers of the Year Nick and Spero Chapley explain how IGA contributes to their retailing success.

The IGA brand is really important to us because it gives us the brand recognition, structure and resources we need to be best in Australia's highly competitive grocery industry. With IGA we are able to compete with the majors, but the fact that we are independent allows us to tailor our offering to our local community. But it's more than that—it's also the fact that shoppers instantly know when they see the IGA brand that they're going to be delighted and have a great customer experience in store.

Frewville Foodland IGA is located in an affluent suburb in South Australia—it is a destination store. We have one of the largest ranges of fresh produce in the state, something the store is famous for in the local area. The unique product range includes brands customers love, a wide range of local and organic produce, and cultural and gourmet ingredients as well as a bakery, cheese bar and readily available fresh seafood.

The store is also renowned for its popular bakery department, which has recently benefited from a refurbishment. The bakery offers an extensive range of fresh bakery products including large selection of breads, pastries, rolls and cake varieties, which are all baked on site by the store's experienced team of bakers.

Customer service has been key to the store's success at the heart of the Frewville community and has been a continued focus. The team has worked hard to offer shoppers a great shopping experience, with locals treated to live entertainment and the recent opening of Nick's kitchen and coffee bar, alongside the shopping complex.

We're delighted to be recognized for our commitment to deliver a fantastic shopping experience in every aspect of the store to our shoppers. We are continually looking for ways to improve our offering through innovation and tailoring our range to the local area, which as an independently owned store is something that we have the flexibility to offer.

Thanks,

Nick and Spero Chapley

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