PBA Newsletter - May 2015
Inspiring Business Vitality   |   Exchanging Ideas   |   Building Connections 

BUSINESS OF THE MONTH                              

Itacate Logo Itacate
1859 Penfield Road  

Itacate opened in Penfield on September 6, 2012. Owners Jose and Lourdes Abarca provide classic Mexican dishes using fresh ingredients. They take pride in providing authentic Mexican food to the community at reasonable prices. Much of their business comes from word of mouth and repeat customers. Jose said the food and service speak the loudest. Itacate's authentic recipes come from a combination of family recipes...
PBA EVENTS & ACTIVITIES                                          

Thursday May 14th
11:45am - 1:00pm
Shadow Lake Golf & Racquet Club

Rachel Barnhart will share her tips, techniques and secrets for using social media to grow your business. Rachel started her news career in Elmira, NY. From there she reported and produced at Time Warner Cable News in Rochester, became the weekend anchor at News 8 and then 13WHAM. In April of 2013 she returned to News 8 where she is currently the anchor for the First at Four News. Rachel co-founded the Rochester Media Association and has been a leader on social media with her Twitter and Facebook accounts. 

Registration begins at 11:45am and the program will start promptly at 12:00pm. Lunch will be served during the event and networking will follow Rachel's presentation. Reservations are required in advance.

Members & Non-members $15; Premium Members - first attendee free, additional employees at member rate.


on the patio at Itacate

Thursday May 21st
4:30pm - 6:30pm

We would never suggest margaritas for LUNCH, which is why this month we are having a second lunch bunch in the evening! Join us as we kick off Memorial Day weekend with margaritas on the new patio at Itacate, one of Penfield's many gathering spots. 

No reservations are required but registration
 is helpful.



Friday May 29th
11:45am - 1:00pm

Broccolo Garden Center
2755 Penfield Road (east of Rt. 250) 

For this special Lunch Bunch we will be given a tour of the Broccolo Garden Center and learn about the plants & flowers of the season, and afterwards be treated to a lunch hosted by Frontier Communications.  

Reservations are not required but registration is helpful for seating

Bring your business cards to share with members attending.



Eastside YMCA's Kick Off Summer Fun Event 

The Penfield Business Association is hosting a joint community event with the Eastside YMCA on Friday, June 12 from 6:00pm-8:00pm. 

Kick Off Summer Fun is a family friendly event that will also provide an opportunity for PBA members to promote their businesses to the community at large.  Enjoy activities sponsored by businesses, crafts and food.  Inflatable activities if the weather permits. Tour the new expansion! Fun for the whole family! 

This is an event to promote your business  by setting up an informational and interactive table for guests to visit.  Businesses must provide a child-friendly activity at their table. Face painting, temporary tattoo or a child friendly give away are all examples of child-friendly activities. 

Any PBA member interested in this opportunity should email Marie Cinti by May 31.  Please include business name, contact information and activity you are offering by June 12 in the email. 

to Benefit Shepherd Home
Sponsored by Family First 
Federal Credit Union

Monday July 27th
104:30am - 8:00pm
Penfield Country Club

Join us for another great day of golf and fun for a great cause!

The tournament will once again include a full day of activities:

  • Four-Man Scramble
  • Longest Drive Contest
  • Closest-To-The-Pin Contest
  • Gift Bags and Door Prizes
  • All-you-can-Eat Lunch Buffet
  • Steak Dinner Buffet
  • Prizes for 1st & 2nd place teams (men's, women's, and mixed)
  • Cash and prize raffles, fantastic auction items and a live auction

Sponsors are very much appreciated, so if you can't join us, consider a sponsorship, donating an item for our Chinese or live auction, or a little something for our golfer gift bags.


Early bird pricing: (thru June 15th)  $150/golfer
$50 dinner only
$100 Tee Sponsor
$150 Flag Sponsor
$750 Lunch Sponsor
$1000 Cart Sponsor
$1500 Dinner Sponsor

Download a Sponsorship Form
Download a Registration Form (Brochure)



Additional PBA events are listed on our website. Visit the Events Calendar to see what else we have coming up and "save the date".
(to have your business' events included, send us an email with the details and any available graphics)                                            
Itacate Logo Learn to Salsa Dance at Itacate
Wednesdays, 7:00pm - 9:00pm
Itacate Penfield

Where is the best place to learn how to Salsa Dance in Penfield? At the best Mexican Restaurant in Penfield of course!

Stop in to Itacate Penfield on Wednesday evenings from 7:00pm - 9:00pm for FREE Salsa Dancing Lessons. No cost, no RSVP needed. Just bring a friend and dance the winter blues away! And if you're too shy to dance, just come watch, it's a ton of fun even for spectators!

Itacate Penfield - 1859 Penfield Road, near the Four Corners 


SHARE your Y with Friends and SAVE


You and your friends can save big! Beginning May 1, 2015, you can help your friends get the support they need and help them get it at a 20% lower member-referred rate. It's easy to invite friends and family to join. Invite as many friends as you want. When a friend joins, you'll both receive a 20% reduced rate on your monthly membership dues at the Y. All you need is an email address, YMCA keytag number, and a friend who is ready to join the Y.


More info 


GrandVieFree Informational Presentation

Thursday, May 7, 2015 4:00 - 5:00PM
Grande'Vie Senior Living Community
2140 Five Mile Line Rd, Penfield

You are invited to attend a Free and Informational Presentation hosted at Grande'Vie Senior Living Community and offered by St Ann's Transitional Care Center

To help everyone better understand:

  1.  The process of getting into a rehabilitation center after a hospitalization or surgery
  2. The importance of looking at a few rehabilitation centers before committing to one
  3. Know the expectations of how long, on average, your stay should be before you can return home from rehabilitation
  4. Statistics: where do most patients return to after the rehabilitation ends.

Questions and answers will follow the presentation
Refreshments will be served
RSVP appreciated, space is limited
(585) 381-0680 




The Penfield Business Association
is the first and longest-running
business-focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at www.penfieldbusiness.org
Welcome New Members
(Premium Member)






For PBA Members, 
by PBA Members. 

Visit these PBA Member businesses and receive the discount or offer indicated:

Don's Original
15% off your bill for PBA members

Gymnastics Training Center of Rochester
Free registration fee to The Gymnastics Training Center of Rochester when signing up to any of our programs offered. This includes Botsford School of Dance and Fit by Five Preschool. $25 value per child.
Offer Valid: March 15, 2015 - December 31, 2015


This newsletter is brought to you in part thanks to our Premium Members


Baker logo no address

Dawson Law Firm

Family First logo 2012



Hampton Inn logo


2015 PBA Board of Directors


Jen Novy  - Co-President 

  Frontier Communications

Michael Quinn  - Co-President 

  Pyramid Brokerage

Megan DeFranco  - Vice President 

  Eastside Family YMCA

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Emily Robbins - Secretary
  Barry York, Inc. 

Mike Smith  

  Penfield Country Club

Jeff Chapman

  Penfield Financial Group   

Jack Best 

  Retire In Time    

Jaime Dengal 

  Hampton Inn Webster    

Sandra Swanson 

  Sandra Swanson LMT    

Rich Klein 

  R&M Energy Services Group    



USCC logo




That you can add Member-2-Member Deals to your directory listing on our website using your Member Center login. You can even change them from time to time.

Same for Community Hot Deals - you control the deal, when it's offered, what is offered, and you can change it at any time. You can even schedule a bunch of them to appear and disappear at certain times without having to remember to go back into the system.  The deals show up on your directory listing as well as the links to Hot Deals throughout our website.

If you have forgotten your Member Center login or password, simply go to the Member Center link and click on "Forgot Password". An email will be sent to you with your password or a link to reset your password.

All of this is a FREE ADVERTISING benefit to you as a member of the PBA. And who doesn't like free???

If you need assistance with the Member Center at any time, simply email or call us and we will have someone contact you to help. We even make on-site training visits, just ask!