PBA Newsletter - March 2015
Inspiring Business Vitality   |   Exchanging Ideas   |   Building Connections 

BUSINESS OF THE MONTH                              

Joey's Pasta House
1789 Penfield Road  

Joey's Pasta House in Penfield opened in July 2010.  The restaurant is family owned by the McCall Family and on any given day you can find a family member on site.  Joey McCall, owner and executive chef, has been a chef in Rochester for over 13 years.  It's always been Joey's dream to own his own restaurant and opening Joey's Pasta House has made his dreams come true.  Joey is committed to satisfying his customers with great food and excellent service to create an authentic Italian dining experience.
PBA EVENTS & ACTIVITIES                                          

Ray Isaac's 6 E's of Success

Thursday March 12th
7:00am - 8:30am
Penfield Country Club

The Penfield Business Association welcomes Ray Isaac, third generation president of Isaac Heating & Air Conditioning, for a educational and motivating breakfast meeting.  

Over the past eight years, Isaac Heating has more than doubled its revenue, up 20% in 2014.  That increase followed a deliberate effort to change the corporate culture to "employee first." Ray will explain how that occurred. He will end with a discussion on the "6 E's" that promote employee growth.

A hot breakfast buffet will be available at 7:00am. The PBA business meeting will begin promptly at 7:30am followed by Ray's presentation at 7:45am. Event will conclude by 8:30am. 
Reservations are required in advance. 

Members, please be sure your membership dues for 2015 are paid to qualify for member pricing for this event.  

Members $13; Non-members $18; Premium Members - first attendee free, additional employees at member rate.



Friday March 27th
11:45am - 1:00pm

Legacy at Willow Pond
40 Willow Pond Road

Join us every month for lunch at one of Penfield's many lunch spots. This event is an opportunity for members (and guests) to gather for informal networking & lunch in support of PBA member restaurants.

No reservations are required but an email confirmation is helpful for seating, or you may RSVP by using the "Register Online" button below.

Bring your business cards to share with members attending.



Wednesday April 8th
5:15pm - 7:00pm
Shadow Lake Golf & Racquet Club

Join Geoff Glanville from Edward Jones and Matt Sperazzo from John Hancock Investments for an informative presentation about the current state of Social Security and how it affects your personal financial planning.  These community based financial advisors will be begin with where Social Security stands today, explain how Social Security works with your retirement savings, give you strategies for collecting Social Security and how to maximize all your benefits.

Registration begins at 5:15pm, with the program starting promptly at 5:30pm. Light hors d'oeuvres, cash bar and networking will follow the event. Reservations are required in advance.

Members & Non-members $10; Premium Members - first attendee free, additional employees at member rate.


Additional PBA events are listed on our website. Visit the Events Calendar to see what else we have coming up and "save the date".
(if you're new to the PBA in the last 6 months, send us an email with a brief intro and your logo and we will highlight your business here)           

Set the mood of your business through music, scent and digital signage. Mood/FCC has the largest inventory of fully licensed, commercial- and DJ-free music to suit any business environment: from retail to office, to restaurants and spas, to assisted living facilities and more. Of course good music is only as good as the sound system it plays on, so Mood/FCC also specializes in commercial audio and visual equipment: including sound systems, video conferencing equipment, digital signage, paging and surveillance equipment, and even sound masking for privacy concerns.

MOOD: Media purchased Muzak, DMX, Trusonic and several other U.S. business/branded music platforms. Functional Communications (FCC) is a third-generation, family-owned, authorized independent local affiliate of MOOD: Media (and formerly Muzak) that has been serving the Rochester, Syracuse and Albany areas for more than 60 years. In addition to the branded sensory experience, FCC has significant expertise installing and maintaining high-end / complex audio and video systems, including conference and surveillance systems.
(to have your business' events included, send us an email with the details and any available graphics)                                            
Itacate Logo Learn to Salsa Dance at Itacate
Wednesdays, 7:00pm - 9:00pm
Itacate Penfield

Where is the best place to learn how to Salsa Dance in Penfield? At the best Mexican Restaurant in Penfield of course!

Stop in to Itacate Penfield on Wednesday evenings from 7:00pm - 9:00pm for FREE Salsa Dancing Lessons. No cost, no RSVP needed. Just bring a friend and dance the winter blues away!

Itacate Penfield - 1859 Penfield Road, near the Four Corners 


Family First - First Time Home Buyers Seminar
Wednesday, March 4, 2015
6:00pm - 7:30pm
Eastside YMCA

Looking to buy your first home? Know someone who is? Or maybe you're not sure and just want to do some research to know what your options are.

This seminar is for anyone who's looking to make their first home purchase and would like to learn more about the steps they need to take. Presenters will be on hand to speak about their areas of expertise and answer any questions you may have. You'll leave with a great understanding of all the pieces in play and what might be the best path for you.

More information 


Shepherd Home Black & White Ball
Saturday April 25
Penfield Country Club


Support Shepherd Home by placing an advertisement for your business in the booklet for their annual Black & White Ball, coming up on April 25th.

Advertising deadline is April 15th. Tickets to the event are also available and a nice treat for your hard working employees.

Download the advertising form 


Play Like a Kid Again
at the Eastside Spring Celebration

Thursday, April 30, 2015
6:00pm - 9:00pm
Strong National Museum of Play


Join us as the museum is transformed into an adult-friendly playground! Enjoy cocktails, hors d' oeuvres, a silent auction, entertainment, tokens for the eGamesRevolution, and more.


$50 per person
More information 





Business of the Month Committee 
seeks storytellers and 
wannabe reporters

The work of the PBA is accomplished through the dedication and hard work of committees formed to manage different projects throughout the year. As with all volunteer organizations, our success depends largely on the willingness of our membership to participate on these committees and make things happen. 

The Business of the Month Committee could use your help! They are specifically looking for people with excellent writing skills who can tell our members' story with interest and finesse. A portion of the work of this committee involves interviewing potential Business of the Month businesses to learn more about them.

Here's the "Official Description" of the Business of the Month Committee:

"Reviews nominations, selects a business to be recognized each month, contacts and interviews the business, and writes the business summary for the website, local media, and newsletter. Prepares the award certificate and manages the outdoor signage."

If you would like to volunteer to work on the Business of the Month committee and share your time and talent with your community, contact us and we will connect you with the Committee Chair. 


combo logo
The Penfield Business Association
is the first and longest-running
business-focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at www.penfieldbusiness.org
Welcome New Members
This newsletter is brought to you in part thanks to our Premium Members


Baker logo no address

Dawson Law Firm

Family First logo 2012



Hampton Inn logo


2015 PBA Board of Directors


Jen Novy  - Co-President 

  Frontier Communications

Michael Quinn  - Co-President 

  Pyramid Brokerage

Megan DeFranco  - Vice President 

  Eastside Family YMCA

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Emily Robbins - Secretary
  Barry York, Inc. 

Mike Smith  

  Penfield Country Club

Jeff Chapman

  Penfield Financial Group   

Jack Best 

  Retire In Time    

Jaime Dengal 

  Hampton Inn Webster    

Sandra Swanson 

  Sandra Swanson LMT    

Rich Klein 

  R&M Energy Services Group    






That you can add Member-2-Member Deals to your directory listing on our website using your Member Center login. You can even change them from time to time.

Same for Community Hot Deals - you control the deal, when it's offered, what is offered, and you can change it at any time. You can even schedule a bunch of them to appear and disappear at certain times without having to remember to go back into the system.  The deals show up on your directory listing as well as the links to Hot Deals throughout our website.

If you have forgotten your Member Center login or password, simply go to the Member Center link and click on "Forgot Password". An email will be sent to you with your password or a link to reset your password.

All of this is a FREE ADVERTISING benefit to you as a member of the PBA. And who doesn't like free???

If you need assistance with the Member Center at any time, simply email or call us and we will have someone contact you to help. We even make on-site training visits, just ask!