PBA Newsletter - January 2015
Inspiring Business Vitality   |   Exchanging Ideas   |   Building Connections 

BUSINESS OF THE MONTH                              

ReMax Realty Group
40 Grove Street Pittsford, NY

The Pittsford Office of ReMax is made up of independent, seasoned realtors.Their system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities and other competitive advantages. Mike Ruff has been a Real Estate agent with ReMax for over 25 years. Mike lives in Penfield and works mainly in the Eastern Corridor of the city from Webster to Victor.
PBA EVENTS & ACTIVITIES                                          



with Town Supervisor 

Tony LaFountain


Thursday February 12th

11:30am - 1:30pm

Penfield Country Club


In the past it's been called the Business Vitality presentation, or the State of the Town Address, and now, it's called the Business & Commerce Update. 


No matter what you call it, it's THE PLACE TO BE to hear about the latest business developments taking place in Penfield, as well as the Town's plans for the future - straight from the Town Supervisor himself.


Arrive early for networking from 11:30 am - 12:00pm, and bring your marketing materials for the info-sharing table. Enjoy a delicious lunch and the presentation from 12:00 pm - 1:30 pm. 


Members, please be sure your membership dues for 2015 are paid to qualify for member pricing for this event.  

Members $25; Non-members $30; Premium Members - first attendee free, additional employees at member rate.




Friday Jan. 30th
11:45am - 1:00pm

Hong Wah
1802 Penfield Road

Join us every month for lunch at one of Penfield's many lunch spots. This event is an opportunity for members (and guests) to gather for informal networking & lunch in support of PBA member restaurants.

No reservations are required but an email confirmation is helpful for seating, or you may RSVP by using the "Register Online" button below.

Bring your business cards to share with members attending.


Ray Isaac's 6 E's of Success

Thursday March 12th
7:00am - 8:30am
Penfield Country Club

The Penfield Business Association welcomes Ray Isaac, third generation president of Isaac Heating & Air Conditioning, for a educational and motivating breakfast meeting.  

Over the past eight years, Isaac Heating has more than doubled its revenue, up 20% in 2014.  That increase followed a deliberate effort to change the corporate culture to "employee first." Ray will explain how that occurred. He will end with a discussion on the "6 E's" that promote employee growth.

A hot breakfast buffet will be available at 7:00am. The PBA business meeting will begin promptly at 7:30am followed by Ray's presentation at 7:45am. Event will conclude by 8:30am. 
Reservations are required in advance. 

Members, please be sure your membership dues for 2015 are paid to qualify for member pricing for this event.  

Members $13; Non-members $18; Premium Members - first attendee free, additional employees at member rate.


Additional PBA events are listed on our website. Visit the Events Calendar to see what else we have coming up and "save the date".
(to have your business' events included, send us an email with the details and any available graphics)                                            
Itacate Logo Learn to Salsa Dance at Itacate
Wednesdays, 7:00pm - 9:00pm
Itacate Penfield

Where is the best place to learn how to Salsa Dance in Penfield? At the best Mexican Restaurant in Penfield of course!

Stop in to Itacate Penfield on Wednesday evenings from 7:00pm - 9:00pm for FREE Salsa Dancing Lessons. No cost, no RSVP needed. Just bring a friend and dance the winter blues away!

Itacate Penfield - 1859 Penfield Road, near the Four Corners 

Open Auditions for Penfield Players
January 20 - 21
7:00pm - 10:00pm
Penfield Community Center

"A Shot in the Dark" by Marcel Achard and Harry Kurnitz - A French soufflé of hilarity and murder. Directed by Meredith L.P. Carroll

Looking for 5 men and 3 women (ages 20 - 65). Prepared monologues are not necessary; readings from the script will be provided by the director.

For more information, contact the director, Meredith Carroll or visit their website to learn more. 

Penfield Symphony Orchestra's "Very Special Guests" Concert
February 23rd at 7:30pm
Penfield High School Auditorium

The third concert of the PSO's 59th season is sponsored by Penfield's Charles Finney School. It will feature Juliana Athayde (Rochester Philharmonic Orchestra's Concertmaster) and Erik Behr (Rochester Philharmonic Orchestra's Principal Oboe) in the Baroque masterpiece "Concerto in C minor for Violin and Oboe."

Opening with Rossini's exciting "Overture to La Cenerentola," the concert will conclude with Beethoven's magnificent Symphony No. 8 in F major.

A reception will follow the concert, so audience members will be able to meet our soloists and musicians. Tickets are $14 for adults and $12 for seniors, and should be ordered as soon as possible, since this concert may be a sell-out with these stellar performers.

Students of any age with student i.d. may attend the concert free, so this is an ideal opportunity to bring the family along for an evening of classical entertainment.

More information & tickets 


The work of the PBA is accomplished through the dedication and hard work of committees formed to manage different projects throughout the year. As with all volunteer organizations, our success depends largely on the willingness of our membership to participate on these committees and make things happen. If you would like to volunteer to work on a specific committee that could benefit from your time and skill-set, contact us and we will connect you with the Committee Chair. 

Here are some of the committees that could use your help:

Business of the Month
Reviews nominations, selects a business to be recognized each month, contacts and interviews the business, and writes the business summary for the website, local media, and newsletter. Prepares the award certificate and manages the outdoor signage.

Lunch Bunch
Reviews member businesses for appropriate venues, contacts and makes arrangements with the business, promotes the event on the website, receives RSVPs and informs the business of number of guests, takes photos during lunch, follows-up with business afterwards.

Actively recruits new businesses through personal visits and informing businesses of the value of membership, oversees the renewal process each year, works with Marketing to develop appropriate benefit materials, sends welcome packages and inputs new member data into database, receives and responds to membership inquiries.

Develops plans for workshops, networking events, and major events throughout the year - including the assignment of subcommittees as needed. Prepares yearly calendar, identifies and arranges speakers and host venues, coordinates refreshments/meals, writes promotional material for website, media and newsletters, solicits and coordinates sponsorships and registration, follows-up with speakers and venues after the events.

Public Relations/Marketing
Reviews all materials developed by committees, manages email, social media and website communication, gathers material for and produces monthly newsletter, issues press releases to media, coordinates print production of promotional materials. Ensures consistent branding, image and messaging.

RBA & U.S. Chamber Alliance
Coordinates with Rochester Business Alliance (RBA) through attendance at monthly meetings, selects events and manages RSVP communication, gathers and disseminates U.S. Chamber information of value to our membership.

Manages all technical aspects of the database, website, email, PayPal and Constant Contact accounts to ensure proper functioning and communication between all systems. Educates members on how to use the Member Center on the website.

Town Liaison
Meets monthly with the Town Planning Board to stay informed of issues of concern to our membership, acts as a general steward for business development in the Penfield area and an advocate to member businesses with concerns, prepares a monthly report for the website.


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The Penfield Business Association
is the first and longest-running
business-focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at www.penfieldbusiness.org
Welcome New Members
This newsletter is brought to you in part thanks to our Premium Members


Baker logo no address

Dawson Law Firm

Family First logo 2012



Hampton Inn logo


SVM logo


2015 PBA Board of Directors


Jen Novy  - Co-President 

  Frontier Communications

Michael Quinn  - Co-President 

  Pyramid Brokerage

Megan DeFranco  - Vice President 

  Eastside Family YMCA

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Emily Robbins - Secretary
  Barry York, Inc. 

Mike Smith  

  Penfield Country Club

Jeff Chapman

  Penfield Financial Group   

Jack Best 

  Retire In Time    

Jaime Dengal 

  Hampton Inn Webster    

Sandra Swanson 

  Sandra Swanson LMT    






That you can add Member-2-Member Deals to your directory listing on our website using your Member Center login. You can even change them from time to time.

Same for Community Hot Deals - you control the deal, when it's offered, what is offered, and you can change it at any time. You can even schedule a bunch of them to appear and disappear at certain times without having to remember to go back into the system.  The deals show up on your directory listing as well as the links to Hot Deals throughout our website.

If you have forgotten your Member Center login or password, simply go to the Member Center link and click on "Forgot Password". An email will be sent to you with your password or a link to reset your password.

All of this is a FREE ADVERTISING benefit to you as a member of the PBA. And who doesn't like free???

If you need assistance with the Member Center at any time, simply email or call us and we will have someone contact you to help. We even make on-site training visits, just ask!