PBA Newsletter - November 2014
Inspiring Business Vitality   |   Exchanging Ideas   |   Building Connections 

BUSINESS OF THE MONTH                               
Catalyst Health Group
1601 Penfield Rd.
Panorama Plaza
(585) 857-2506

CrossFit CHG is a catalyst for change. Appropriately named, CHG stands for Catalyst Health Group. CrossFit CHG believes that you define what CrossFit means, from your routine to your overall workout goals. The facility has a mix of workout equipment and trained staff to help you maintain your goals,  - whether they are to lose weight, overcome health issues, train for a particular sport or push your body to new limits.

PBA EVENTS & ACTIVITIES                                          




Thursday, November 13

11:30am - 1:30pm 

Penfield Country Club

1784 Jackson Road  

Jim Costello, Director of Economic Development for the Town of Penfield, will present the current state of economic development in Penfield and share upcoming projects on the horizon. Each of Penfield's business districts will be discussed during the presentation and there will be opportunity for Q&A at the end.

In addition, elections for our Board of Directors will be held.  


Current candidates for the PBA Board of Directors are:


Jaime Dengal - Hampton Inn Webster


I have worked within the hotel industry for the last 16 years for both Marriott & Hilton Hotels.  I love the day to day interaction with guests I have just met and those that come back repeatedly and become hotel family.  I work with companies throughout the Webster & Penfield region to accommodate their travelers visiting at a discounted rate as well as many sports teams and weddings looking for rooms for their special event.  I am a member of VisitRochester, as well as a Board Member with the New York State Business Travel Association and Webster Chamber of Commerce.  I would love to join the Penfield Business Association Board of Directors to bring new ideas to sites and programs as well as become more involved within the Penfield community and the association as a whole. 



Cathy Donahower - Insero & Company 


Cathy Donahower is an accomplished accounting and finance professional with an extensive background in accounting, financial analysis, financial reporting, process improvement, and cash flow management. She has been in the accounting field for twenty years. Her background includes real estate and manufacturing accounting. She recently achieved the highest distinction the IRS will grant someone, Enrolled Agent. It would be her pleasure to be the Treasurer of the Penfield Business Association again and is looking forward to filling that role.



Sandy Swanson LMT


Being involved makes me feel useful and helpful, mostly to my community. Although I've never served on a Board, I've always volunteered both at agencies and on committees of numerous organizations. Supporting local, Penfield businesses will continue to help Penfield in particular and the Rochester region in general. I welcome this opportunity to serve in a worthwhile, community-minded way.


I've always thoroughly enjoyed being a part of a decision-making team. While my chosen profession does not, at least most of the time, lend itself to collaborating with others about decisions, I have taken on tasks that need to involve meeting and talking to plenty of other people (ie: committees in GRAPE, Arc of Monroe County, and Heritage Christian Home). Ultimately, I wish to sit on the PBA Board to assist everyone involved in a different, team-oriented way.
There are 4 open positions on the Board of Directors, with 3 candidates to fill those positions. The PBA will be accepting letters of interest from the community through Friday, November 7th and a write-in option will be available on the ballot at the meeting on November 13th as well.


Only current PBA members may vote. Please make sure you are current on your dues prior to the event if you wish to vote. New member applications and renewal forms will be available at the door.


Networking begins at 11:30am. Members are encouraged to bring literature for the member information table. Lunch and Program will be begin at 12:00pm.

Kindly RSVP by Friday 11/07/14 using the "Register Online" button below. If you prefer to register by mail, please send an email with the names of attendee(s) before mailing your check.


Members - $25
Guests - $30
Premium Members - One person per business complimentary, additional attendees pay member rate.




Monday December 1st

6:00pm - 9:00pm

Angus House & Lounge


Join your fellow PBA members in celebrating the 2014 holiday season. A cash bar and hors d'oeuvres will be provided.

This year's winners of the Business of the Year  / Daniel Penfield / Penfield Pride Award will also be celebrated at this fun-filled event. 

Meet new friends and other Penfield and surrounding community business owners over some holiday cheer. We will have an info sharing table as well, so bring your flyers and business cards to spread the word about your business.

This event is FREE for Members and $10 per person for Non-Members and Guests. 

In addition, we are looking for non-perishable donations for the Penfield Ecumenical Food Shelf. Please consider bringing one of the following needed items:

  • Hamburger Helper
  • Campbell's Chunky Style Soups
  • Boxes of Rice and Pasta
  • Cereal
  • Canned Vegetables

Additional PBA events are listed on our website. Visit the Events Calendar to see what else we have coming up and "save the date".
Dear Members and Friends of the Penfield Business Association:

November marks the end of our Association's calendar year and also the end of my tenure as the President of the Penfield Business Association. Looking back on the past two years as the PBA's President, I have a lot to be thankful for. 

When I joined the PBA Board three years ago, there was a lot of time shared on how we wanted to take our Association to the next level. So we devised a plan, set our goals and off we went. The results are what you see today, a strong, passionate association that will do its best to provide a voice for our businesses in and around the Penfield Community. 

To my Board of Directors- I am humbled by your desire to choose me as your leader of this fantastic association. With every e-mail, meeting, social function and educational opportunity, I did everything I could to give an honest opinion that would benefit everyone. 

To the Town of Penfield- especially Supervisor LaFountain, Jim Costello, Amy Steklof and the Town of Penfield Board. Wow...What a great relationship we have with you. Thank you for allowing me to be a part of so many things you do for the town of Penfield. The support you have shown speaking at our luncheons and participating in all of our events have not gone unnoticed. I personally have learned so much from you over this great experience and look forward to our continued relationship.

To Our Members- keep the ideas coming! We are always looking for new ideas, new topics, volunteers and Board of Directors participants. The time you are able to give as a member is why the PBA has been so strong for over 20 years. Thank you for your support! 

I am eager for my new role on the Penfield Business Association Board as Past President and Advisor. I look forward to seeing all of you at future PBA Events.

Michael Smith
Penfield Business Association                                          
(to have your business' events included, send us an email with the details and any available graphics)                                            
Penfield Farmer's Market IS STILL OPEN!
Grossman's Garden & Home
Sundays 9am - 1pm

Stop by Grossman's Garden & Home on Sunday mornings to get your fresh local produce and farm goods. Open all season through Christmas.


      Penfield Players 
Fall Production 

In case you didn't know, there's a very important Presidential election coming up! Come see "The Best Man" and choose your candidate! Performances are Nov 1 - 15 and tickets are on sale NOW!

The Best Man by Gore Vidal
Directed by Dave Woodworth

November 1, 7, 8, 14, 15 2014
8:00pm at the Penfield Community Center

Vidal's play tells the story of two politicians vying for the Democratic Party's nomination for president of the United States. William Russell, the ex-Secretary of State, is a wit and scholar with high liberal principles, beloved of the eggheads and suspected by practical politicians. Joseph Cantwell is a ruthless and hard-driving young man, a dirty fighter who will let no scruples stand in the way of his ambitions.  


Cantwell has got hold of papers indicating that his rival once suffered from a mental crackup, which he is all set to use. Then his scrupulous antagonist comes across some incriminating evidence about Cantwell, which he is loath to produce. Throw in the candidates's advisers and wives as well as the former president eager to hand-pick his successor and what you have is a hilarious and biting comedy about American politics in all its ugly glory.

More information & tickets 

Penfield Symphony Orchestra's "Holiday Fun" Concert
December 1st at 7:30pm
Penfield High School Auditorium

Get in the holiday mood with Penfield Symphony Orchestra's second concert of its 59th season on December 1st. Sponsored by Canandaigua National Bank, the "Holiday Fun" concert will feature lots of festive favorites, including a special guest appearance by the Rochester Area Trombone Society Trombone Choir.

A holiday sing-along will be the culmination of a concert that also features Prokoviev's "Suite From Lt. KijÚ", as well as the world-premiere of a fun short piece called "Festive Synopsis".

If your Jingle Bells are Forever or your Chestnuts are Roasting on an Open Fire, join us for a heart-warming evening of entertainment.

Adults $14, Seniors $12, Students of any age with student ID may attend the concert free.

More information & tickets 


Wrapping up another successful year of business in Penfield, we have already started making plans for 2015. After our new Board Members are officially elected at the Annual Meeting, we will put the finishing touches on planning our programs for 2015. It promises to be another year of opportunities for networking, growth and continued success.

We have also reviewed our membership rates, compared our rates to those of other business associations and chambers of commerce in the area, and have decided to keep our membership rates the same for 2015.

Current members - check your email mid-month for your renewal notice including an invoice that you can pay online using the website's Member Center

If you're not yet a member, you're missing out...join us! You may register online or download a form to fill out and mail with a check if you prefer.  Registrations received before the end of the year automatically receive benefits for the remainder of 2014 at no additional charge.

We look forward to seeing you at  our events in 2015!


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The Penfield Business Association
is the first and longest-running
business-focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at www.penfieldbusiness.org
Welcome New Members
Lisa Sheedy Agency (Farmers Insurance)

This newsletter is brought to you in part thanks to our Premium Members


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Dawson Law Firm

Family First logo 2012



Hampton Inn logo


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2014 PBA Board of Directors


Mike Smith  - President 

  Penfield Country Club

Jeff Chapman - Vice President

  Penfield Financial Group   

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Jennifer Novy - Secretary
  Frontier Communications 

Megan DeFranco

  Eastside Family YMCA 

Tracy Dovi
  Shepherd Home 

Brett Dawson 

  Dawson Law Firm    

Emily Robbins
  Barry York, Inc. 

Brett Dawson 

  Dawson Law Firm    

Jean-Paul LaClair 

  M&T Bank     

Michael Quinn 

  Pyramid Brokerage    

Jack Best 

  Retire In Time    






That you can add Member-2-Member Deals to your directory listing on our website using your Member Center login. You can even change them from time to time.

Same for Community Hot Deals - you control the deal, when it's offered, what is offered, and you can change it at any time. You can even schedule a bunch of them to appear and disappear at certain times without having to remember to go back into the system.  The deals show up on your directory listing as well as the links to Hot Deals throughout our website.

If you have forgotten your Member Center login or password, simply go to the Member Center link and click on "Forgot Password". An email will be sent to you with your password or a link to reset your password.

All of this is a FREE ADVERTISING benefit to you as a member of the PBA. And who doesn't like free???

If you need assistance with the Member Center at any time, simply email or call us and we will have someone contact you to help. We even make on-site training visits, just ask!