PBA Newsletter - April 2014

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Inspiring Business Vitality   |   Exchanging Ideas   |   Building Connections

BUSINESS OF THE MONTH                               
Canandaigua National Bank & Trust     
1816 Penfield Road 
(585) 899-4653 
Situated in the former Penfield Tavern on the busiest 4-way intersection in Penfield, since 2004, is Canandaigua National Bank & Trust (CNB). The Hamlin family started CNB, the only local community bank, in 1887. Its current President & CEO is Frank H. Hamlin, III. For CNB, the term community bank means more than a century of being committed to the communities they serve.

PBA EVENTS & ACTIVITIES                                          

Lunch Bunch at ITACATE 
1857 Penfield Road
11:45am - 1:00pm 
Itacate Logo  

Join us every month for lunch at one of Penfield's many lunch spots. This event is an opportunity for members (and guests) to gather for informal networking & lunch in support of PBA member restaurants.

Registration is not required, but helpful for seating. Please use the Register Online button below or  send an email. Bring your business cards to share with members attending.


THURSDAY, MAY 1st         
RIT Inn & Conference Center    
5257 West Henrietta Road  
5:30pm - 7:30pm 

The Rochester Area Chambers of Commerce are once again hosting the annual MEGA Mixer, this year at the RIT Inn and Conference Center in Henrietta. If you've ever been to this event, you know it's HUUUGE (to borrow from Billy). Join us for a productive and fun night of networking with businesses from around the Rochester area.

A limited number of display tables are available at this event on a first-come, first serve basis. We strongly encourage you to reserve your table now. Registration for the event also sells out quickly, so if you think this might be a good promotional opportunity for your business, register early as well.

Light hor d'oeuvres will be served and a cash bar is available. Come grow your business with the PBA, the RBA, all the Rochester Area Chambers of Commerce & Business Associations, and businesses from around the Greater Rochester Area.

Registration for this event is being managed by the RBA.
Please use the following links:

Register for the event

Reserve a display table

$10 before April 25th
$20 after April 25th
$30 at the door 

Additional PBA events are listed on our website. Visit the Events Calendar to see what else we have coming up and "save the date".

MEMBER NOTES & EVENTS                                                

Are you a CPA who specializes in non-profit accounting? Penfield Public Library is looking for a volunteer to assist us with this year's IRS Form 990. If you are interested in helping the library, please contact Bernadette Brinkman at (585) 340-8720.

Ray Isaac
Ray Isaac to speak at Penfield Rotary TODAY

Ray Isaac, the third generation president of Isaac Heating/Air Conditioning will speak about "Culture, Leadership and team-building: Employees first!"


Ray not only studies leadership, but he has grown his company locally and statewide. He will explain why he believes that employees, not the customer, come first.


Penfield Rotary meets over lunch, $11.00, at Shadow Lake Golf Club, 1850 Five Mile Line Road: 11:45 registration; 12:00 buffet lunch is served; 12:15 Rotary business meeting; 12:35 Speaker Ray Isaac; 1:00 meeting concludes.  


Reservations are required by Friday, March 28, and are payable at the door. To make reservations, please email Jack Best.



Free Networking Event and Educational Seminar
Wednesday April 2, 7:30am - 10:00am

Marios's Italian Steakhouse, 2740 Monroe Avenue


Frontier Frontier Communications, along with strategic partners Site2, Mitel and Crius Energy, will host a free business seminar on how to improve information integration and security, and create cost efficiencies in data management within an organization.


This complimentary seminar and networking event will focus on managed IT solutions, data back-up and recovery, virtualization and collaboration, and the opportunities to create significant savings by utilizing alternative energy sources and suppliers.


More info & registration 


Wickham Farms CSA Informational Presentation
Thursday, April 3 at 7:00pm

Penfield Public Library




Community-supported agriculture programs (CSAs) are a growing trend among people who want to eat healthy and local. In a CSA, a grower is provided a market through prepaid sales that help finance the farm's early-season operations. In return, the consumer shares in the farm's harvest.  


Bill and Debbie Wickham from Wickham Farms will provide an overview of the CSA trend, why it benefits both farms and consumers, and their experience with the CSA program at Wickham Farms.




Visit Menchies for their 1 year Anniversary Week Extravaganza
Starting Saturday, April 5th

Parkside Commons


Menchies Saturday, April 5th - 1-3pm
Today is Menchie's Birthday Party! Join us for some cake & take your picture with Menchie

Sunday, April 6th - 1pm
First 25 kids receive a free Menchie's t-shirt

Monday, April 7th - 11:30am-close
Customer Appreciation Day 20% off all yogurt

Tuesday, April 8th - 11:30am - 1pm
Lunch Special 50% off

Wednesday, April 9th - All day
All kids receive a small gift from Menchie!

Thursday, April 10th - 6-9pm
Fill your cup for $5

Friday, April 11th - 8pm - close

Date Night buy 1 get 1 free (equal or lesser value)


Changing Lives Together: The Eastside Family YMCA's Spring Celebration
Friday, April 25, 6:00pm - 9:00pm

ARTISANworks, 565 Blossom Road


Event includes hors d'oeuvres, beer & wine, cash bar, tours of ARTISANworks, and entertainment by The Swooners and Tim Reynolds & Alex Brophy, a vocal & guitar duo from Penfield High School.  


All the proceeds from the event will provide financial assistance for local community members who cannot afford to participate in Y programming.  


Come and celebrate spring with us! For more information, please visit the event web page or contact Megan DeFranco. 



The Penfield Strikers u10 girls soccer team (Thunderbolts) is looking for your help for their 2014 season!


They are a non-profit team looking to get into another tournament this summer plus offset some of the expenses the team will incur during the season.

Support your local Penfield team. They are looking forward to a great season, have been practicing hard, building their skills, and are ready for some good weather so they can start playing outside in some tournaments and games.

The on-line site below can be used for any non-profit contribution of over $5.

Ken Schlafer

Team Manager



Penfield Rotary's Stop Hunger Now Community Project to package 30,000 meals on May 9th




Penfield Rotarians have organized a Penfield Community Project to package 30,000 meals on Friday, May 9, at the CDS Wolf Life Transitions Center, 860 Hard Road, in Webster. Through their association with Stop Hunger Now, those meals will be distributed to third world countries, with 70% of them consumed by elementary school children. Each meal costs $.25, so they need to raise $7,500 and recruit 100 volunteers to package them.






Here is how you and/or your colleagues could help:


* Volunteer for a two hour shift (Noon, 2:30, or 5:00)

* Donate some or all of the $75 cost of ingredients that each volunteer on average will package

* Both volunteer and make a donation

* Get a team of colleagues from YOUR COMPANY to volunteer for one of the afternoon two-hour shifts: noon, 2:30, and 5:00


More information  


FREE Business Research Workshop 
Thursday May 29th 
6:45pm - 8:45pm 
Penfield Public Library

Would you like to grow your business? If you would, you will need a plan, either a Business Plan or a Marketing Plan.


To write a good plan, you need good data about your customers, what your customers want, your industry, your competitors, technology advances that affect your business, demographic trends, economic trends affecting the cost of your products, distribution channels, and more.

In this workshop, you will learn about resources and guides that can help you find good data for your plan, most of which are FREE!


This workshop is a joint SCORE/Penfield Public Library event.


More info and registration 


Eastside Business Expo - Sept. 17, 2014


Save the date for this year's Eastside Business Expo. More details about the location and reserving table space for your business coming soon!






FROM YOUR PBA BOARD OF DIRECTORS                                              



Thank you, thank you to so many of our members who have promptly renewed their memberships for 2014! It promises to be a great year and we are thrilled that several of you have upgraded to Premium Membership -- it really is a tremendous marketing value for your business.  


To continue to provide our members the best value for your membership & marketing dollars, the PBA Board of Directors has voted to hold 2014 Membership Rates steady for the coming year. General Membership will remain $100 and Premium Membership will remain $250. If your business attends many of our events and activities, or needs additional marketing exposure, the Premium Membership is a great savings and marketing opportunity! 


Renewal invoices were emailed in December and mailed again in February. We hope all of you will continue to support business vitality in Penfield in 2014. If you need another copy of your invoice, just email us and we will send another. In the mean time, if you know of a neighboring business that could benefit from being a PBA member - to take advantage of our networking events, for the added marketing exposure, for the educational opportunities, or for the good will that comes from being part of something larger than any of us could be alone...tell them about us. They'll be glad you did!



NOTE: all businesses that do not renew their membership by the end of this week will be removed from active membership status.

Don't miss out - renew today!




Testimonials say it best. Tell us what PBA Membership means to you and has provided for your business. Did last year's Kudos Program drive a lot of traffic to your business? How did the Holiday Edition Newsletter work out for you? Was one of our workshops helpful for you, your business or your employees? Did you meet a few good contacts at our networking events? Are our Economic Development and Business Vitality presentations the highlight of your year? Send us an email with your thoughts and we will feature it in a future newsletter, on our website, or at our upcoming events. Help others see the value of this long-standing business community organization.


The Penfield Business Association
is the first and longest-running
business-focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at www.penfieldbusiness.org

Welcome New Members
This newsletter is brought to you in part thanks to our Premium Members


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Dawson Law Firm

Family First logo 2012



Hampton Inn logo



SVM logo


2014 PBA Board of Directors


Mike Smith  - President 

  Penfield Country Club

Jeff Chapman - Vice President

  Penfield Financial Group   

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Jennifer Novy - Secretary
  Frontier Communications 

Megan DeFranco

  Eastside Family YMCA 

Tracy Dovi
  Shepherd Home 

Brett Dawson 

  Dawson Law Firm    

Emily Robbins
  Barry York, Inc. 

Brett Dawson 

  Dawson Law Firm    

Jean-Paul LaClair 

  M&T Bank     

Michael Quinn 

  Pyramid Brokerage    

Jack Best 

  Retire In Time    






That you can add Member-2-Member Deals to your directory listing on our website using your Member Center login. You can even change them from time to time.

Same for Community Hot Deals - you control the deal, when it's offered, what is offered, and you can change it at any time. You can even schedule a bunch of them to appear and disappear at certain times without having to remember to go back into the system.  The deals show up on your directory listing as well as the links to Hot Deals throughout our website.

If you have forgotten your Member Center login or password, simply go to the Member Center link and click on "Forgot Password". An email will be sent to you with your password or a link to reset your password.

All of this is a FREE ADVERTISING benefit to you as a member of the PBA. And who doesn't like free???

If you need assistance with the Member Center at any time, simply email or call us and we will have someone contact you to help. We even make on-site training visits, just ask!