The Business Wire                                                                                                      May 2013   

PBA Business of the Month                                 

Wickham Farms  
1821 Fairport Nine Mile Point Road (Rt. 250)
(585) 377-3276

Bill & Debbie Wickham and their family began growing and selling pumpkins on Route 250 in Penfield in 1986. At the time, it was a pumpkin patch and a red wagon. You may remember seeing their wagons at U-pick pumpkin patches throughout the area.  They had several retail locations but Route 250 was the most successful, so the family purchased the current property in 2001. Since then they have added a barn that serves ice cream and light meals, miniature golf, batting cages, a jumping pillow & more.  In 2012, they started a community-supported agriculture (CSA) program that allows residents to share in the Farm's weekly harvest.      (more)  





Help Us Nominate the Business of the Month


Each month, the PBA Business of the Month committee selects a member business that is a positive influence and actively involved in building and strengthening our community. Some examples of how previous Business of the Month recipients have made a difference in our community are:

  • Serving as a volunteer on a Board of Directors for a charitable or other organization
  • Donating time and resources to various church groups, Penfield school programs or teams, community programs, etc.
  • Volunteering for, assisting or organizing fundraisers for not-for-profit entities in the area 
These are only a few examples of how Penfield businesses are making a difference. If you know of a member business that is actively involved in our community, send us an email nominating them for this award. Tell us a little bit about them and what they do for the community and we'll take it from there.


Upcoming PBA Events                                        

Golf2013 3rd Annual PBA Golf Tournament to Benefit Shepherd Home, sponsored by Family First Federal Credit Union

It's finally spring -- time to start thinking about golf.

Registration for our 3rd Annual Golf Tournament is now open, with special early bird discounted pricing through June 10th. All registrations received before June 10th will also be entered into an "Early Birdie" drawing for a special gift prize. This year, tournament winners will be recognized in ladies and men's categories.

There are several sponsorship opportunities still available as well, including Dinner Sponsor,  Flag and Tee Sponsors, and advertising in the Tournament Program. Gift items for the raffles, auction and live-auction are always needed and welcome.

This is a well attended, highly visible event and a great opportunity to promote your business or spend an enjoyable day of golf with clients, colleagues or friends. 

Please recognize and thank our current sponsors with your patronage:
  • Family First Federal Credit Union
  • Frontier Communications
  • Don's Original Restaurant & Pub
  • Penfield Country Club
Visit our website  for more information, to register online, or to download a brochure.



Ten Legal Mistakes Your Business Make Be Making,
and How to Correct Them Brett Dawson
Penfield Country Club, 1784 Jackson Road
11:30am - 1:00pm  

It's easy to start a business. Keeping it is the tough part. That's because business owners are often unaware of legal pitfalls, and the preventive action needed to avoid them. At home, we all take precautions to protect our children. A business is like a child to its owners. Many are unaware of the risks that lurk around every corner and that they need to take precautions to protect their businesses. 

You will learn 10 common legal mistakes and information needed to avoid them, presented by Penfield Attorney Brett Dawson.


A native of Brighton, New York, Brett Dawson has the distinction of being the first person in the history of the University of Kansas to graduate with both his law degree and a Masters of Business Administration within three years of enrollment. Prior to attending law school, Brett had years of management experience with a national food service franchise. 

Brett has experience counseling businesses and cares about helping the growth of businesses in his community. He has served on several boards dedicated to business growth and is a member of many local business organizations.

Members $25
Non-Members $30 
Premium Members - One person per business complimentary, additional attendees pay member rate.

Or send an email with attendee names before mailing a check.

The PBA would like to extend a very special thanks to everyone who contributed a "Kudo" to our first partnership program with the Penfield Central School District's Parent Advisory Board.

The response was overwhelmingly positive with more than 20 businesses offering a special deal to our local educators and school staff. Take a look at the offers on our website and be sure to thank these businesses with your patronage.

Be on the look out for posters in the windows of participating businesses and special visitors during Staff Appreciation Week May 6-12th. Share your success stories with us and we will include them in next month's newsletter and on our website! 

We look forward to a successful event for PCSD Staff and PBA Businesses.


Additional PBA events are listed on our website. Visit the Events Calendar to see what else we have coming up and "save the date".

Community News (send us your news, we'll include it in this section)                                           
Does your business have a Mother's Day, Father's Day, Graduation or Wedding special coming up?  


If so, tell us about it, we'll include it on our Facebook Page and in our June Newsletter. 


Penfield Varsity Boys Soccer Team Seeks Corporate Sponsors

Through May 1st


Penfield Boys Soccer With recent cuts in state funding for extracurricular school programs, more and more school sports programs for students find themselves seeking corporate sponsors to offset the costs of running these programs and ensuring that all students who wish to participate, can. These programs are so important on so many different levels, least of all to counter the obesity problem in the U.S., but also the values team membership instill in our young children.

The Penfield Varsity Boys Soccer Team is offering an opportunity for businesses to have their logo displayed on three 4 x 16 foot banners that will be displayed at all home games (approximately 10 of them) during the fall 2013 season. All sponsorship funds will be used to offset costs such as transportation fees and uniform costs. The link below includes a prototype of what the banner will look like. Deadline to participate is May 1st.


<more info> 


Eastside Medical Urgent Care Celebrates 10 Years in Penfield  

Sunday May 5th


EastsideMedicalUrgentCare Please join us in congratulating Eastside Medical Urgent Care on 10 years of excellent service to the Penfield community.

Eastside Medical Urgent CareThe Democrat and Chronical awarded Eastside Medical Urgent Care the "Rochester's Choice" Award in the Urgent Care category in 2012, 2011 and 2010.

Under the direction of medical director Dr. Hormozdyaran, Eastside Medical Urgent Care is accredited by the American Academy of Urgent Care Medicine and is the only accredited urgent care facility in Rochester.

Congratulations and we wish them another 10 years of success! 


Dig Into Fitness and Help Dig a Well in South Sudan
Penfield Sport & Fitness Hosts Day of Classes to Benefit Water For South Sudan  

Saturday May 11th

Penfield Sport & Fitness
667 Panorama Trail West
Classes offered from 8:00am - 12:20pm  


 All members and guests are invited as Penfield Sport and Fitness hosts a special day of fitness classes to benefit Water for South Sudan.

Guests may take any class for a donation to Water for South Sudan.  You may donate in person at the club, or on-line here.  Please note that your donation is for Penfield Sports Fitness Day.
<more info & class schedule>

Can't make the fitness classes but want to help the Water for South Sudan Project?

Consider placing a change jar at your place of business to collect much needed funds to help dig water wells for clean drinking water.

<more info> 



Penfield Rangers Soccer Club Parents' Night Fundraiser   Don's Original

Saturday June 1st

Don's Original Restaurant & Pub
12055 Fairport Nine Mile Point Road (Rt. 250)
8:00pm - midnight


Featuring live music, wonderful raffle items and guest bartenders from the PRSC Board!  PenfieldRangersSoccerAll tips will be donated to the club.

If you have any raffle items you would like to donate, please contact John Marshall at or 585.469.0103 or Vicky Hansen at - 585.721.2437.

<more info> 



RBA's Rochester Top 100 Program Now Accepting Nominations    

Through Friday July 12th


Rochester has always been known as a region of innovation spurred by a strong entrepreneurial spirit. In recognition of that spirit, each year the Rochester Business Alliance and KPMG LLP present the Rochester Top 100, a program that recognizes the fastest growing privately owned companies in the Greater Rochester region.

As part of the Rochester Top 100 program, all companies will be honored at a celebration luncheon on Wednesday, November 6, 2013 at the Rochester Riverside Convention Center. In addition, on Friday, November 1, 2013, the Rochester Business Journal will publish a special supplement honoring the companies of this year's Rochester Top 100 program.

The RBA and KPMG also invites companies to sponsor the Rochester Top 100 celebration luncheon. Sponsorships are available at a variety of levels ranging from $2,500 to $20,000.

 <more info> 


BayTowne Plaza Developments

Did you know there is a website dedicated to the new BayTowne Redevelopment Project where you can see artists' renderings of what the new plaza will look like and stay in touch with the latest news about the project? Visit for the latest developments in this exciting new project coming to Penfield.
Message from the PBA Board of Directors                                          

PBA Event Reservation Payment Notice


We would like to take this opportunity to thank you for your incredible support in attending our events! We appreciate your enthusiasm and participation in our workshops, networking and community events.


In the past, the PBA has absorbed any expense for members who registered for events but were unable to attend for various reasons. Unfortunately the cost for holding events has increased and it has become necessary for us to change this practice. Going forward, the PBA will need to charge you for any reservation you are unable to fulfill unless we receive a cancellation notice 48 hours prior to the event. We are sensitive to the fact that last minute schedule challenges occur and we encourage you to send a substitute in your place if you find yourself unable to attend.


For all PBA meetings requiring reservations and a meeting fee, we have always extended a "pay at the door" option to our members and guests and will continue to do so. We also offer the option to pay by credit/debit card or PayPal on the PBA website.  


Again, thank you for your tremendous support! We look forward to seeing you at our upcoming events!

combo logo 

The Penfield Business Association
is the first and longest-running
business-focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at

LinkedIn Group

Welcome New Members

   Barry York, Inc. 

   (Emily Robbins)

   (Jose Abarca)

   The Spa at LaBella
   (Carolyn Paddock) 

Strong Museum of Play    
5:30pm - 7:30pm

MAY 16  
Penfield Country Club    
1784 Jackson Road
11:30am - 1:00pm 

MAY 17   
Monte Alban's
Mexican Grill
2160 Penfield Road
11:45am - 1:00pm     
Special Thanks to our Premium Members


Baker logo no address

Dawson Law Firm

Family First logo 2012





SVM logo




2013 PBA Board of Directors


Mike Smith  - President 

  Penfield Country Club

Jeff Chapman - Vice President

  Penfield Financial Group   

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Megan DeFranco - Secretary

  Eastside Family YMCA      

Laurie Klein

  Your Local Phone Book     

Ann Young      

   First Niagara Bank  

Tracy Dovi
  Shepherd Home 

Jennifer Novy
  Frontier Communications 

Brett Dawson 

  Dawson Law Firm  

Jessica Imburgia Cole 

  Family First Federal Credit Union