The Business Wire                                                                                                      April 2013   

PBA Business of the Month                                 

Eastside Medical Urgent Care   EastsideMedicalUrgentCare
2226 Penfield Road
(585) 388-5280


Eastside Medical Urgent Care (EMUC) is celebrating its 10-year anniversary this year, having opened its doors in Penfield in May 2003. EMUC is owned and operated by Dr. Tahmtan Hormozdyaran, referred to by his staff as Dr. H.  When EMUC first opened, it was the only true Urgent Care facility in the Rochester/Monroe County area, and spent significant time educating the public and Doctor's offices on the role of an urgent care facility.  It is currently the only recognized and accredited Urgent Care facility in Rochester.  (more)  



Help Us Nominate the Business of the Month


Each month, the PBA Business of the Month committee selects a member business that is a positive influence and actively involved in building and strengthening our community. Some examples of how previous Business of the Month recipients have made a difference in our community are:

  • Serving as a volunteer on a Board of Directors for a charitable or other organization
  • Donating time and resources to various church groups, Penfield school programs or teams, community programs, etc.
  • Volunteering for, assisting or organizing fundraisers for not-for-profit entities in the area 
These are only a few examples of how Penfield businesses are making a difference. If you know of a member business that is actively involved in our community, send us an email nominating them for this award. Tell us a little bit about them and what they do for the community and we'll take it from there.


Upcoming PBA Events                                        

3rdAnnualGolfTourney 3rd Annual PBA Golf Tournament to Benefit Shepherd Home, sponsored by Family First Federal Credit Union

It's finally spring, time to start thinking about golf. Registration is now open, with special early bird discounted pricing through June 10th. There are several sponsorship opportunities available as well, including Dinner Sponsor, Hole-in-One Sponsor,  Flag and Tee Sponsors, and advertising in the Tournament Program. Gift items for the raffles, auction and live-auction are always needed and welcome. This is a well attended, highly visible event and a great opportunity to promote your business. 

Family First logo 2012 shepherd and PBA Visit our website  for more information, to register online, or to download a brochure



Member Center Tutorial Member Center
Mathnasium of Penfield, 1802 Penfield Road
5:30pm - 7:00pm  

If you missed the first tutorial session, here's your second chance. Learn more about the new PBA website and its exclusive Member Center login that gives members additional free marketing and advertising opportunities.

Take advantage of all the benefits the PBA website has to offer your business. Join us for a hands-on walk-though of the Member Center section of our website. Learn how to update your business directory listing information, add links to your social networks, add or remove employees from your membership, add Hot Deal (coupon) offerings and Member-2-Member Deals, add job listings, ask questions, get one-on-one help, and more!

This is also an opportunity to check out one of our member businesses - Mathnasium of Penfield. They will have classes and students working in the main room during our workshop which will be held in their conference room, so you can see first hand what they are all about.

FREE to all members and guests. There is limited seating at this event. RSVP required to ensure seating for all attendees.

Or send an email  with attendee names.

The PBA would like to extend a very special thanks to everyone who contributed a "Kudo" to our first partnership program with the Penfield Central School District's Parent Advisory Board. The response was overwhelmingly positive and we are in the process of sorting through the offers received, posting them on our website, and preparing to share them with the PCSD Staff during Staff Appreciation Week May 6-12th.

We look forward to a successful event for PCSD Staff and PBA Businesses.


Additional PBA events are listed on our website. Visit the Events Calendar to see what else we have coming up and "save the date".

New Member Highlights                
(New to the PBA? Send us a brief description of your business and your logo, we'll include it here)
A Cleaner Image A Cleaner Image


A Cleaner Image is a family owned and managed, full service Carpet Cleaning and Restoration Company.  They provide services to both residential and commercial clients including:   


  •     Carpet Cleaning & Color Repair (bleach stain removals)
  •     Carpet Restoration specializing in red dye and tough stain removals, pet issues & high traffic pattern treatments
  •     Upholstery Cleaning
  •     Tile & Grout Cleaning
  •     Air Duct Cleaning
  •     Smoke Remediation
  •     Water Restoration with a guaranteed 1 hour turnaround time
  •     Mold Inspection and Remediation
  •     Crime & Trauma Bio-Recovery Services

A Cleaner Image technicians are nationally certified by the IICRC, OSHA, NIDS, ABRA, CMR, CMRI, CCMI and NAMRI as well as EPA and FDA compliant.  They offer free estimates, work guarantees, and an emergency response team dedicated to 24/7 service.



Menchies Menchies


The Hogan Family of Penfield is bringing Menchies self-serve frozen yogurt to town. Menchies is a franchise based out of Los Angeles with 400 stores now open and more than 100 under construction.

Menchies is the largest self serve yogurt franchise in the world. It offers 120 flavors of yogurt, rotating 14 flavors in the store a day and featuring a wide variety of sorbets, non-fat, low-fat, and tart yogurts.  It also offers 90 toppings and will rotate 30 in the store everyday.

Ask about birthday parties, fundraisers & catering events!  


Grand Opening Festivities and Ribbon Cutting will be Saturday, April 6th at 11:00am offering free yogurt from 11:00am - 1:00pm.
Community News (send us your news, we'll include it in this section)                                           
FDIC Consumer Newsletter Features Tips on Protecting Your Money 

A Quarterly Newsletter  


The FDIC receives thousands of calls, letters and e-mails each year from consumers who have a question or concern relating to a loan, deposit or other banking product.  The Winter 2012/2013 issue of FDIC Consumer News features practical tips and information on some of the most important topics raised by consumers, including key things to know about resolving common financial problems, avoiding scams, safely conducting mobile banking, and understanding federal deposit insurance coverage. 

The latest issue can be read or printed online at  

Online Auction to Benefit Shepherd Home 

BiddingForGood Through April 3rd  


Get some great deals for a great cause, and help support Shepherd Home's Annual Gala fundraiser. Think Mother's Day and Father's Day gifts...or maybe something for yourself! Auction closes April 3rd.

You're sure to find something worth bidding on!


Penfield Rotary, Paychex and Family First Federal Credit Union to Honor Outstanding Employees 

Through April 5th


Penfield Rotarians Linda Kohl, Marie Cinti, Shannon Staub, Jack Best and Iveth Reynolds are planning to honor employees of Penfield businesses who provide outstanding customer service at a recognition luncheon on April 16, 2013 at Shadow Lake Golf Club.  Co-sponsored by Paychex and Family First Federal Credit Union, this Second Annual "Service Above Self Recognition" luncheon is designed to recognize employees of businesses, professional offices, organizations, schools and churches that service the Penfield community.

Each entity can name one of its employees.  Up to 12 nominees will be recognized for their outstanding employee excellence.  Each will receive a plaque and a certificate of recognition. There is no cost to name an employee.  The employee will be the guest of Penfield Rotary at the recognition luncheon.  Friends and colleagues of the nominees are invited to join them for lunch ($15) that day.

Nomination and lunch reservation forms are available at  Forms must be received by Friday, April 5. For further information, contact Penfield Rotarian Shannon Staub: Phone: 585-787-2265.


Small Business Expo & Networking Event 

Wednesday April 10th

Burgundy Basin, 1361 Marsh Road, Pittsford

5:00pm - 8:00pm


The Pittsford Chamber of Commerce's Third Annual Small Business Expo, sponsored by The Bird House, is a chance for area businesses to showcase what they can provide for the local community. Many of the exhibitors will be members of the Pittsford Chamber, however, other area businesses are invited to participate and gain exposure for their business.


Non-member exhibitor fees are $75 and there are sponsorship opportunties available as well. Attendance at the event is free and open to the public. For more information or to register as an exhibitor/sponsor, visit the  Pittsford Chamber website.


Free Business Owner Call: Update on the New Health Care Law   

Thursday April 18th

1:00pm - 2:00pm


Small Business Majority is pleased to present the latest in its Business Leader Briefing series for small business owners. This FREE call will feature a presentation by leading healthcare experts from the U.S. Small Business Administration and the U.S. Department of Health and Human Services.  Together they will give an update on efforts to implement provisions of the Affordable Care Act and discuss ways that small business owners will be affected by the law.

A question and answer session will follow the presentation.

Small Business Majority is a national nonprofit advocacy organization focused on solving the biggest problems facing America's 28 million small businesses. They conduct extensive opinion and economic research and work with small business owners, policy experts and elected officials nationwide to bring nonpartisan small business voices to the public policy table.

<more info> 


Changing Lives Together, the Eastside Family YMCA Spring Gala  

Friday April 26th

Rochester ARTISAN Works
565 Blossom Road, Suite L
6:00pm - 9:00pm


Changing Lives Together, the Eastside Family YMCA Spring Gala, will be emceed by Dee Alexander, Media Personality, and will include an art and silent auction, hors d'oeuvres, refreshments and live performances by Gabe Condon's Jazz Trio, Drumcliffe Irish Danc Troupe, and the Celtic Band, Roisin Dubh.   


When you support the "Changing Lives Together" event, 100% of the proceeds go directly towards their life changing YMCA's Diabetes Prevention Program. Tickets are $50/person.


<more info> 


U.S. Chamber of Commerce: America's Small Business Summit
Monday April 29 thru Wednesday May 1st

Washington, DC


The PBA Board of Directors is considering sending a Board Member to attend this event and would like to hear from Members regarding this decision. Would it be valuable to you to have a representative of the PBA attend and report back on the issues discussed and information shared? Let us know your thoughts via email by Monday April 8th. 


The U.S. Chamber of Commerce's annual event-America's Small Business Summit- empowers you to make a big impact.  By uniting with small business owners, managers, and entrepreneurs from across the country you will have the opportunity to learn, network, and discuss common legislative and management concerns.


The event will allow you to access the experience and perspective of hundreds of small business owners facing the same challenges you face and get the tools, strategies, and best practices to compete successfully in today's rapidly changing business environment. You will boost your impact with ideas from successful entrepreneurs, corporate leaders, top caliber keynoters, and chamber executives.


America's Small Business Summit delivers more impact than any other event.  Make your voice heard - register today!


<more info> 


Penfield Varsity Boys Soccer Team Seeks Corporate Sponsors

Through May 1st


Penfield Boys Soccer With recent cuts in state funding for extracurricular school programs, more and more school sports programs for students find themselves seeking corporate sponsors to offset the costs of running these programs and ensuring that all students who wish to participate, can. These programs are so important on so many different levels, least of all to counter the obesity problem in the U.S., but also the values team membership instill in our young children.

The Penfield Varsity Boys Soccer Team is offering an opportunity for businesses to have their logo displayed on three 4 x 16 foot banners that will be displayed at all home games (approximately 10 of them) during the fall 2013 season. All sponsorship funds will be used to offset costs such as transportation fees and uniform costs. The link below includes a prototype of what the banner will look like. Deadline to participate is May 1st.


<more info> 


BayTowne Plaza Developments

Did you know there is a website dedicated to the new BayTowne Redevelopment Project where you can see artists' renderings of what the new plaza will look like and stay in touch with the latest news about the project? Visit for the latest developments in this exciting new project coming to Penfield.
Message from the PBA Board of Directors                                          

PBA Event Reservation Payment Notice


We would like to take this opportunity to thank you for your incredible support in attending our events! We appreciate your enthusiasm and participation in our workshops, networking and community events.


In the past, the PBA has absorbed any expense for members who registered for events but were unable to attend for various reasons. Unfortunately the cost for holding events has increased and it has become necessary for us to change this practice. Going forward, the PBA will need to charge you for any reservation you are unable to fulfill unless we receive a cancellation notice 48 hours prior to the event. We are sensitive to the fact that last minute schedule challenges occur and we encourage you to send a substitute in your place if you find yourself unable to attend.


For all PBA meetings requiring reservations and a meeting fee, we have always extended a "pay at the door" option to our members and guests and will continue to do so. We also offer the option to pay by credit/debit card or PayPal on the PBA website.  


Again, thank you for your tremendous support! We look forward to seeing you at our upcoming events!

combo logo 

The Penfield Business Association
is the first and longest-running
business-focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at

LinkedIn Group

Welcome New Members

   A Cleaner Image Cleaning &

   (Kim Cimino-Lyons)

   Flip Key 
   (Danielle Carroll)

   Infinite Family Wellness 
   (Brett Carnevale)  

Lunch Bunch
Cam's Pizzeria   
11:45am - 1:00pm

APRIL 24  
Mathnasium of Penfield   
1802 Penfield Road
5:30pm - 7:00pm 

APRIL 25  
Inde Intuitive Design  
5:00pm - 7:00pm

MAY 2 
The Strong Museum of Play
5:30pm - 7:30pm
Special Thanks to our Premium Members


Baker logo no address

Dawson Law Firm

Family First logo 2012





SVM logo




2013 PBA Board of Directors


Mike Smith  - President 

  Penfield Country Club

Jeff Chapman - Vice President

  Penfield Financial Group   

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Megan DeFranco - Secretary

  Eastside Family YMCA      

Laurie Klein

  Your Local Phone Book     

Ann Young      

   First Niagara Bank  

Tracy Dovi
  Shepherd Home 

Jennifer Novy
  Frontier Communications 

Brett Dawson 

  Dawson Law Firm  

Jessica Imburgia Cole 

  Family First Federal Credit Union