The Business Wire                                                                                                      January 2013   

PBA Business of the Month                                 

Rosey's Italian Cafe
2133 Five Mile Line Road, Penfield
(585) 387-0158

Rosey's Italian Café joined the PBA in 2011 when it relocated from its downtown location and quickly became THE place for homestyle Italian fare in Penfield. From the moment you walk in you'll feel right at home, and you should - Rosey and Rick Vitale have been cooking up homestyle Italian food since the early 90's when they worked at Mama Rosa's - Rosey's father's restaurant in Irondequoit, before he retired. One bite and you'll know your meal is a family recipe passed down for generations.  (more)  


Upcoming PBA Events                                        

Start the New Year off right by renewing your PBA Membership for 2013 today. This year we are offering a new  Premium Membership option that allows you to pre-pay for nearly all of the year's events for one person in your business, saving you time and money. Premium members also enjoy premium logo placement on our website and in our newsletter, as well as special recognition at our events. A General Membership is of course still available and still entitles you to all of the great benefits you've come to enjoy at the PBA, plus the additional features of our new website.  (more info)

Workshop: Social Media Content Strategies
Courtyard by Marriott East/Penfield
7:30am - 10:00am  

So you're on Facebook, Twitter or LinkedIn for your what?

Do you have a strategy for the content you post? Or are you just winging it?

Learn how to develop a strategy and a schedule for posting that will take the stress out of managing your so
cial marketing platforms and help develop true social engagement that drives sales. 
The workshop is led by Theresa Brigandi of SVM Avenue Marketing Consultants, a Penfield marketing consultancy that specializes in helping businesses develop a social marketing strategy and execution plan that will drive revenue and build positive, long-lasting customer relationships.
***RSVP is required as space is limited***

Members $10
Guests $15
Premium Members - One person per business complimentary, additional attendees pay member rate.

All registrations must be paid in advance. If paying by mail instead of online, kindly send an email  with attendee names before sending a check.

PBA News                                          




Two new Board Members were voted into the Board of Directors at the December meeting. Megan DeFranco of the Eastside Family YMCA swapped seats with colleague Kevin Fitzpatrick for his second year on the Board and will also serve as the PBA Board Secretary for 2013.  Thank you Kevin for your service on the Board last year! In addition, Jessica Imburgia Cole of Family First Federal Credit Union also joined the Board of Directors and the Business of the Month Committee. Congratulations and welcome Megan & Jessica.  


There is one open position available on the Board. If you or someone you know is interested in joining the Board, send us an email with a brief business and personal bio and how you believe you can contribute to the work of the Board.




You can still find us online at, but the site has a new look and a bunch of great new features. One of the key features of the new site is an expanded Business Listing Page for each of our member businesses and Member Login Portal that allows members to update their contact information, business description, and search keywords. Members also have the ability to add job listings, special community hot deals and member-2-member deals. If you need assistance with the new website, feel free to contact us to ask a question or to arrange for a brief tutorial. We also periodically post website-use hints and tips on our Facebook page. 


*Note:  If you had a member-2-member deal on our previous website, please login and re-enter your offering. You have full control to add or modify your offer at any time.  





Stay informed about what the PBA and member businesses are doing, keep up-to-date on local announcements,  

and get weekly business tips and interesting articles. "Like us" as your business and we will cross promote your posts. Tell your friends to like us so they can stay in the loop too!







Community News                  (send us your news and we'll include it in this section)                                     
Wickham Farms CSA Information Presentation
Monday, January 7 (TODAY)
Penfield Public Library

Community-supported agriculture programs (CSAs) are a growing trend among people who want to eat healthy and local. In a CSA, a grower is provided a market through prepaid sales that help finance the farm's early-season operations. In return, the consumer shares in the farm's harvest. Bill and Debbie Wickham from Wickham Farms will provide an overview of the CSA trend, why it benefits both farms and consumers, and their experience with the CSA program at Wickham Farms. Presentation will be held at the Penfield Public Library.


Join the Y Family this January and save 50% off the joining fee!

 Come see why thousands of people love the YMCA of Greater Rochester! Stop in to any YMCA of Greater Rochester branch or join online at You can take advantage of this great opportunity and stay healthy and active all year long.


 <Learn More> 



Get Direct Access to Physical Therapy Without a Referral at Genesee Valley Physical Therapy

Did you know that Genesee Valley Physical Therapymany New York State insurance companies
allow you to self-refer for Direct Access to a Physical Therapist without seeing a primary care physician or specialist first? It's true, and it's also true that patients who use Direct Access receive treatment usually within 24-48 hours, are more proactive and satisfied with their care, are more likely to complete a course of treatment, and return to work sooner.


If you have a need for Physical Therapy but have been putting it off until you see your regular doctor, call GVPT today to review your insurance benefits and determine if you are eligible for Direct Access. Visit to find the location nearest you.


 <Learn More> 



Congratulations T-Bones Steakhouse  
The Official Grand Opening and Ribbon Cutting Ceremony for T-Bones Steakhouse was held last Friday and was a huge success. T-Bones would like to thank everyone who came out to witness the event and celebrate afterwards. If you haven't been there yet, stop by for lunch from 11:00am - 2:00pm, happy hour on Friday evenings, or one of their famous perfectly-prepared steaks for dinner after 4:30pm.  

Message from the PBA Board of Directors                                          

PBA Event Reservation Payment Notice


We would like to take this opportunity to thank you for your incredible support in attending our events! We appreciate your enthusiasm and participation in our workshops, networking and community events.


In the past, the PBA has absorbed any expense for members who registered for events but were unable to attend for various reasons. Unfortunately the cost for holding events has increased and it has become necessary for us to change this practice. Going forward, the PBA will need to charge you for any reservation you are unable to fulfill unless we receive a cancellation notice 48 hours prior to the event. We are sensitive to the fact that last minute schedule challenges occur and we encourage you to send a substitute in your place if you find yourself unable to attend.


For all PBA meetings requiring reservations and a meeting fee, we have always extended a "pay at the door" option to our members and guests and will continue to do so. We also offer the option to pay by credit/debit card or PayPal on the PBA website.  


Again, thank you for your tremendous support! We look forward to seeing you at our upcoming events!

combo logo 

The Penfield Business Association
is the first and longest-running
business-focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at

Welcome New Members

  McCord Snyder Landscape 

  (Douglas McCord)

  LTHS Solar
  (Robert Kanauer) 

Social Media Content Strategies
Courtyard by Marriott
1000 Linden Park
7:30am - 10:00am

Lunch Bunch
1859 Penfield Road
11:45am - 1:00pm 

Member-to-Member Discounts 
Carpet Hydro Steam
Commercial: free cleaning of a
25 x 25 area with orders of $250
or more. Residential: purchase 3 areas and receive a fourth free.


Don's Original Rest. & Pub
15% discount off entire meal


Fairport Savings Bank

$100 toward any new checking account. $50 toward any new business checking account. 


Family First Federal Credit Union

Free membership and a thank you gift of a $25 gift certificate to the Spa at LaBella. 

Flower Barn
10% discount for PBA members

Gooey Cat

15% off all web-development
services and 25% off all   

reddoor walkthroughs


Gymnastics Training Center
Free registration fee for any member's child enrolled in classes
(Value = $30 per child)


Jennings, Nulton & Mattle

Contribution to a charity of the family's choice, in memory of
the deceased

Keystone Security Systems
25% discount on any new
security system.  
Spa at LaBella/LaBella Medical Aesthetics
10% discount on any service or treatment. Discount can not be combined with any other offer or promotion.
Labor of Love Communications

AV supplies, projector lamps, batteries, AV services, TV & Projection mounts and
HDMI cables. Discounts vary
on products purchased 
PaperRozzi Invitations and
Stationary at Rozmataz
10% discount on all services

Penfield Fitness & Racquet

PBA member rate is $58/month. No initiation or joining fees, and a 90-minute fitness consultation with a trainer plus equipment orientation free. Requires a 12-month agreement.
ReMax Realty Group - Mike Ruff

$500 commission reduction for all PBA members and their family members.

Quick-Dry Carpet Care

1-2 areas cleaned Free
Buy 2 get 3rd Free (save $70)
Buy 5 get 6th & 7th Free
(save $140)
Loveseat cleaning $150 (save$30) 

Serenity Chiropractic Health

Examination fee waived for member's first appointment
($40 value)


The UPS Store
10% off all services (excluding stamps, metered mail and ground shipping)

Staples Advantage Program
staples advantage
PBA members receive a 10%-15% cost savings and
more ordering convenience through a dedicated Staples Advantage Web site.

Contact us for more information.

Social Networking

2013 PBA Board of Directors


Mike Smith  - President 

  Penfield Country Club

Jeff Chapman - Vice President

  Penfield Financial Group   

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Megan DeFranco - Secretary

  Eastside Family YMCA      

Laurie Klein

  Your Local Phone Book     

Ann Young      

   First Niagara Bank 

Susie Dillon

   Seibold Security 

Tracy Dovi
  Shepherd Home 

Jennifer Novy
  Frontier Communications 

Brett Dawson 

  Dawson Law Firm  

Jessica Imburgia Cole 

  Family First Federal Credit Union