 The amount of information available on Mobile Marketing is absolutely mind boggling. If you don't believe me conduct a simple search on Google for "mobile marketing" or "mobile search statistics" and see what comes up. Trying to dig into this and provide you with a meaningful introductory snipit is daunting, however potentially very worthwhile. My goal is simply to point out that mobile is growing leaps and bounds and is a force to be reckoned with.
What I think might be most useful is to simply share some of the most meaningful and relevant statistics that I can find from organizations who track this data and report it to the likes of you and I. Perhaps this information will be of some value to you as you shape your mobile efforts.
Here are some statistics for your consideration:
- According to SEOmap 61% of people said that if they tried to access a website on their mobile device but couldn't because the site isn't optimized for mobile, they would visit the website of a competitor.
- Web-based email (think desktop) use among 18- to 24-year-olds dropped 34 percent in the past year. Meanwhile, mobile email use among that same age group jumped by 32 percent. Reported by ComScores's annual U.S. Digital Future in Focus 2012 report.
- Email marketing company Knotice says its research found 45 percent of emails sent by retailers were opened on mobile devices during the 2012 Thanksgiving period. That's a 50 percent increase from 2011. (More evidence of mobile email adoption across age groups.)
- Comscore data showed that in June 2011, 14 million mobile users in the U.S., 6.2 percent of the total mobile audience scanned a QR code on their mobile device. (Really, 14 million people? Apparently QR Codes are alive and well.)
- 79 percent of people use their phones to make or influence a purchasing decision according to SEOmap.
Is  mobile an important communication channel to consider? That would certainly seem to be the case. Nonprofits, retailers and publishers are reported to be some of the greatest benefactors however the benefit is far from being exclusive to them.
Here's an interesting one for you,
- According to AT&T Interactive and Nielsen, 43% of local mobile searchers come thru the door and 22% of them actually made a purchase, based on a study of 1500 consumers in March 2011. (Users owned smartphones, feature phones or tablets).
There are so many statistics reported by so many organizations that it's virtually impossible to be in the know about every one of them. One thing that is becoming clear to me is that mobile is here to stay! The ways in which we use mobile are changing and the value it provides is unmistakable. Accessing websites, driving traffic to retail establishments, making purchase decisions and emailing. Of course we haven't even touched on texting, one of the biggest uses of mobile devices. I've read information from several sources that indicates a text is typically replied to as much as 10 to 50 times faster than an email. How's that for quick response!
What's in your mobile marketing future? Have you even given it a second thought. I want to encourage you do to so. The ramifications for your business could be amazing. Where do you start? The first step I would recommend is mobile optimization of your website. You can build on the rest of it from there. What might that look like? Here's an example of what we're working on for our own site.
Please scan this QR Code to be taken to a preliminary mobile test site for High Impact Solutions.
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