Anyone who has been around for more than a few years knows that the quality of New York wines has improved dramatically, and consistently, among vintages and wineries. This is a tribute to the grape growers who focus on quality, the winemakers who maximize it, and the many people who work together toward that common goal.
Underlying it all is a solid foundation of research conducted by Cornell scientists and disseminated by Cornell Cooperative Extension experts. Unlike promotion, which is typically loud, flashy, and immediate, research is quiet, deliberate, and long-term. But every bit as important.
This week the National Grape and Wine Initiative (NGWI) Board of Directors met in Monterey, CA, confirming the importance of research on a national and international level as well. NGWI was created over 10 years ago to determine national research priorities for all things grape--grape juice, table grapes, raisins, and wine--and to find ways to make that research happen.
A great example of research's bottom-line importance came during a presentation showing the economic impact of when a grower begins treating the vineyards for a particular vine disease. If treatment began right away, the returns (yields, and profits) were excellent, but if it began even just a few years in, the vines slowly died while the losses mounted. The economist who gave the presentation used the analogy of starting to use sunscreen when young versus waiting until adulthood relative to the risk of skin cancer.
NGWI has a new President, Camron King, who is bringing a new perspective to the organization as it continues its vital role. It's an important organization, and we're happy to support it.
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