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(You already saw this in the last edition, but I'm including it here because it's such a perfect fit with the interactive infographic described above.)
The front cover features a beautiful scene from a winery over a vineyard at sunset. The back cover has a collection of photos showing New York agricultural products under the Taste NY logo. The 140 pages in between contain articles and advertisements showcasing "New York Wine Country".
It's a supplement to Wine Enthusiast magazine, a coffee-table "bookazine" which we sponsored thanks to a grant from Governor Andrew Cuomo's Craft Beverage Marketing and Promotion Grants, announced at the "Wine, Beer, Spirits, and Cider Summit" last October. With a combination of winery advertising to raise private sector funds, and the State matching funds, we were able to co-create a publication which we believe reflects the progress, present, and promise of the New York wine industry from Long Island to Lake Erie and everywhere in between.
The bookazine was distributed with Wine Enthusiast's September edition and through the many wineries which advertised in it, reaching about 300,000 consumers throughout the State, country, and world. It will soon be joined by a "New York Wine Country" electronic version (interactive inforgraphic) which will allow people to search for wineries, hotels, restaurants, and attractions from their desktop or even on smartphones when they're traveling to or through wine country.
Like everything else we do in our promotion program, the purpose of these projects is to expand the awareness, trial, and sales of New York wines--in other words, expand the market.
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