Governor Andrew M. Cuomo this week signed into law the legislation he initiated and the New York State Liquor Authority drafted, and which the State legislature passed earlier this year. He also announced the availability of State matching grants available to promote the State's farm-based craft beverages--wine, beer, spirits, and cider. Both developments were promised at his second "Wine, Beer, Spirits & Cider Summit" last April.
The Craft New York Act, which will take effect in a month, has many helpful provisions:
-- letting producers conduct tastings and serve by the bottle and glass
-- increasing retail outlets for farm distilleries
-- lowering the food requirement in conjunction with tastings and wine by the glass sales
-- allowing farm distilleries to operate a branch office similar to those for farm wineries
-- raising the production caps on farm beverage producers.
The $2 million Craft Beverage Marketing and Promotion Grant Program, which requires matching funds from the private sector, is designed to increase the awareness, trial, and sales of New York produced wine, beer, spirits and hard cider. A separate $1 million fund is focused on increasing tourism to craft beverage producers and various regions.
This is addition to funds already spent on advertising, like the full-page Taste NY ad in the current edition of Wine Enthusiast, along with another full-page ad touting Long Island as a tourist destination.
New York's business climate for the wine industry has never been better, and the same applies to the other beverages. Since Governor Cuomo took office in January 2011, the total number of farm-based craft producers has more than doubled--with 202 new farm wineries, 62 farm breweries, 49 farm distilleries, and 8 farm cideries.
Just like we need a good climate to grow good grapes, we need a good business climate to grow the industry. And that's what we have in New York!
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