Wine is the ultimate value-added product. Visit www.newyorkwines.org, go to Archives and type in "What's in a Bottle of Wine?" What you'll see is a graphic of a bottle of wine, all of the inputs required, and who benefits, including many different suppliers of good and services as well as government coffers at local, county, state and federal levels.
In other words, wine is a major economic engine, now generating more than $4.8 billion annually in economic benefits to New York's economy. Those benefits flow not only to grape growers and wineries, but to real estate agents, lawyers, farm equipment manufacturers, tank and barrel producers, bottle and box suppliers, advertising agencies, transportation companies, wholesalers, retailers, restaurants, hotels, gas stations, and many others who get money from wine. When we grow, they grow, and our industry has been growing strongly for years, and explosively for the past four years in particular.
In short, they benefit from our growth, and happily there are some suppliers who get that and are willing to contribute to further growth by supporting trade associations like the New York Wine & Grape Foundation on the state level and WineAmerica on the national level.
Vance Metal, a Geneva-based manufacturer, first made a few wine tanks for some Finger Lakes wineries and is now selling them in 15 states. Waterloo Container, a longtime supplier of bottles, boxes, and more, has also been able to expand with the increase in wineries. Wine Enthusiast, a national consumer magazine, understands that wine is now made in all 50 states. All of them are members of WineAmerica, as they should be, because they all benefit from our industry's expansion.
Most recently, there are law firms advertising on TV about how they are now specializing in beverage alcohol law, though to my knowledge they never paid much attention before. They understand that this is a growing industry, and one whose growth is accelerating.
I strongly urge New York wineries to purchase the products and services of the Supplier Members who "get it" and directly support our industry.
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