"NY Drinks NY" event on Monday at the Astor in Center in lower Manhattan provided overwhelming evidence that New York wines are truly establishing a foothold and following in The Big Apple.
Both the afternoon invitation-only session for trade and media, and the paid consumer tasting in the evening, were totally sold out. In both cases, the buzz was awesome as people discovered new wineries and new wines. This tasting is always a major highlight of our o "exchange program" under which we bring New York City writers and sommeliers to the wine regions, and then bring the wineries into the City. The program is orchestrated by our great partners at First Press Public Relations, and is made possible by a grant from the Genesee Valley Regional Market Authority.
New York City is the world's most competitive wine market, but we are making tangible progress, with an increasing number of good restaurants now featuring New York wines.
Wine Industry Growth is now graphically illustrated on our web site with a series of "Wineries by County" statewide maps showing where wineries existed, and how many statewide, in 1976 (the year of the Farm Winery Act), 1985 (creation of the New York Wine & Grape Foundation), 2000 (turn of the Century), and in 2013 (last full year). There's an individual map for each of those years, but the real kicker is the one that shows all four on one page, dramatically showing how the New York wine industry has grown from a largely regional phenomenon (14 wineries in 9 counties in 1976) to a truly statewide industry with 53 (of New York's 62) counties now having one or more of the 416 wineries, satellite stores, or branch offices.
With that growth has come economic impact for New York State exceeding $4.8 billion annually in jobs, investment, tourism, and taxes, once again confirming that wine is the ultimate value-added product and a major economic engine.
Many thanks to Bonnie Hampton of our office for the research, and graphic designer Book Marshall for turning the numbers into eyebrow-raising visuals.
"Growlers" are containers most often associated with beer which may be refilled (like a coffee mug) at various retail locations including convenience stores if the consumer simply brings them in, pays for the beer, and carts them back out.
Some people have suggested that it's only fair for wine consumers to enjoy the same convenience, which also offers a more "green" alternative by reducing the need for and cost of packaging (bottles, labels, capsules, etc.). After public comments and consideration, the federal Tax and Trade Bureau (TTB), a very good regulatory agency, ruled that wine could be put into growlers, but on a much more limited basis than beer. Basically, only a business licensed as a "taxpaid wine bottling house" would be allowed to fill growlers for consumption off of the premises. In other words, unless a winery or convenience store obtained that license, it could not do so.
There are a couple states which have already passed laws allowing wine growlers and will have to revisit their statutes, but for the moment at least there is no proposal in New York State. We'll see how the issue evolves nationally over time.
Burt Notarius, owner of Premier Wines & Spirits in the Buffalo area, super-brilliant wine marketer, and one of the world's nicest guys, has passed away, and we mourn with his family.
I had the privilege of getting to know Burt very well when he served for about 10 years on the Board of Directors of the New York Wine & Grape Foundation. As incredibly busy as he was, he rarely missed a meeting, and when there spun off fabulous marketing ideas at the speed of light. It was truly hard to keep up with his creative genius.
Better yet, he explored, appreciated, and promoted New York wines long before other retailers in the State. He created a huge New York section in his store, and proudly showcased the local product with frequent in-store tastings involving winemakers.
His sons Jon and Mark also own major wine stores in the Buffalo area, and are part of the Premier Group, so we know the legacy will live on. We will be forever grateful to Burt Notarius for creating it. |