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November 27, 2012
"At Viticulture 2013...
"The Big Picture" and Northern Grapes Symposium Anchor Three-Day Conference
A global perspective from some of America's top wine market researchers and a special symposium on growing, vinifying, and marketing cold climate northern grape varieties and wines are the anchor presentations of the huge Viticulture 2013 conference and trade show on February 6-8 at the Rochester (NY) Riverside Convention Center and Hyatt Hotel.
Other hot topics addressed by world-renowned experts include:
o Marketing New York Wines in New York City
o Restaurants and Locapours: Does "Local" Really Matter?
o Marketing Wine to Millennials and Boomers
o Export Programs for New York Wineries
o Wine Clubs and Loyalty Programs
o The Business Climate for Grapes and Wine
o Marketing Orders for Research and Promotion
o Succession Planning for Vineyards and Wineries
o Working with Media
o What's Legal and What's Not
o Riesling Reflections: The State of the Grape
o Dry Rose Production
o The World Beyond Riesling: Other Varieties
o Wine Flavor and Perception
o Bulk Variety Production
o Winery Wastewater Management
o Renewable Energy Options for Vineyards and Wineries
o Modern Viticulture: Changing Times, Adapting Styles
o Sustainability Programs
o Integrated Pest Management
o Price, Quality and Economics: The Triple Bottom Line
o Introduction of New Grape Varieties
o National Clean Plant Network
o Frost Protection Methods
o Innovative Packaging
Full descriptions of the seminars, as well as registration information and forms, are available at www.vit2013.com. Full registration, which includes most meals, is only $295 through January 15, and rooms at the adjoining Hyatt Hotel are only $105, single or double occupancy.
"The Big Picture" will kick off the conference on Wednesday morning with presentations in the first session by John Gillespie, President of the Wine Market Council; Danny Brager, Vice President of the Nielsen Company; and Dr. Greg Carpenter of the Kellogg School of Management at Northwestern University.
The three are widely regarded as the best market researchers in the country, and their combined presentations will yield valuable insights into the main trends of today's wine market and how to take advantage of them. In a separate breakout session that same afternoon, the trio will again team up to offer insights on how to market wine to both Millennials (20-somethings) and Baby Boomers (their parents) which in their different ways are vital wine consumers.
The second portion of "New York in the Big Picture" will feature California wine journalist Dan Berger providing a perspective on where New York stands in terms of reputation and distribution; a representative of Constellation Wines U.S. on that company's status and plans; and Steve Kronberg from National Grape Cooperative/Welch's discussing the evolution of the market for grape juice.
The "Northern Grapes Symposium", also on opening day, will begin with a luncheon featuring cold climate varietal wines such as Brianna and Marquette, followed that afternoon by three successive seminars on growing, vinifying, and marketing them. The symposium is the result of a special grant obtained by Dr. Tim Martinson of Cornell Cooperative Extension in collaboration with scientists in many states which grow extremely cold hardy grapes, including in New York's "North Country" comprising the Thousand Islands, Adirondack, and Champlain regions.
Viticulture 2013 is sponsored by the New York Wine & Grape Foundation in conjunction with Cornell Cooperative Extension, and is the premier grape and wine industry conference in the eastern United States organized by a state association. The last event, in 2010, drew nearly 1,000 attendees from over 20 states and several foreign countries, including several world-class speakers.
The three-day conference also includes a major trade show with dozens of booths featuring many different types of vendors from mechanical harvesters to insurance providers, tank manufactuers, renewable energy companies, label designers, and many more. Viticulture 2013 also provides three days of great networking opportunities for growers, processors, suppliers, and others to do business or just share a glass together.
For more specific information about Viticulture 2013, contact Jennifer Cooper (jennifercooper@nywgf.org, 585-394-3620, ext. 206)
Media Contact: Jim Trezise, 585-394-3620, jimtrezise@nywgf.org | 
