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Unlocking Real Value Newsletter
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The V-Word Is Back
The stock market has continued its upward climb this year, so far deftly avoiding the normal bull market correction that so many are expecting.
The daily +/- 100 point swings in the DJIA that we've experienced periodically throughout this long bull run have been gone ...
Well, guess what? Volatility is back as of a few weeks ago, and it's probably a good thing. The market has been ignoring events that should make it nervous, including the imminent end to the Fed's easy money policy and growing geopolitical uncertainty.
I view it as positive that the market is finally seeming to acknowledge that the road will indeed be bumpy. Qualitative Easing (QE) is ending this month, and interest rates will be raised by mid-2015 at the latest.
Positively, the domestic economy remains on an upward track, corporate profits are strong and the Fed seems cognizant of not raising rates too quickly.
The economic situation in Europe, however, is a lot less certain, as the sanctions war with Russia could very well push the Euro zone back into recession.
So, yes, given these cross currents, the next few months may be volatile. And don't be surprised to see that long awaited correction. But don't confuse short-term setbacks with the positive longer-term outlook.
With volatility on the rise, keeping clients comfortable, informed and invested in their long-term investment plans is important now more than ever.
Andy Klausner
Founder & Principal
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Create A Buzz To Grow Your Business
For many advisors, investment managers and RIAs, the two words "Public" and "Relations" when put together are very scary. The perception is that the only way to become better known is to spend a lot of money.
The good news is that there are ways that you can act as your own publicist. In fact, the best publicity is often free, and easier to get than you might think. While hiring a public relations firm might make sense at a later date, there are steps you can take today to promote yourself and expand your public image. Greater public exposure will afford you the opportunity to speak to and meet new people, which will translate into new business.
Let's talk about some of the ways that you can create your own buzz now:
- Focus on a niche or target market
- Be Proactive and promote yourself
- Be accessible and newsworthy
- Be "Social Media" visible
- Be Patient
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