This question assumes that you have a value proposition. Perhaps it's better to ask: Do you know why clients choose to work with you over the competition? And if so, can you articulate this competitive advantage and use it as a tool to help you grow your business? This White Paper will help you answer both questions by outlining what a value proposition is, why they are important, how to create one and how to utilize it in your marketing efforts.

In its simplest terms, a value proposition is a statement that tells prospective clients why they should hire or work with you instead of someone else. It clearly articulates what differentiates you from the competition and answers the questions we are all so often asked: What do you do? and, by extension, Why should I hire you over someone else? It also defines why you are uniquely qualified for a specific set of potential clients (your target market). A value proposition should:

• Articulate what makes you unique
• Describe who you are, what you offer and how it works
• Define why you are uniquely qualified to deliver these services