The brand value of Dubai is set to increase by an estimated $8Bn should they be awarded the EXPO 2020, according to a new study by Brand Finance.
Brand Finance will be presenting its findings that reveal the value of a Nations' Brand at The Global Travel Marketing Forum which will be held tomorrow, 25th September 2013 at the Madinat Jumeirah, Dubai.
- Brand Finance have assessed the impact on the United Arab Emirates as whole. Today the value of the UAE Nation Brand is estimated to be $249Bn and it lies 31st in a league table of Brand Value up from 35th in 2012. The Dubai EXPO would increase the UAE GDP by in the region of $13bn between 2013 and 2021
- The Dubai EXPO would increase the strength of the UAE nation brand internationally across the tourism, investment, and goods and services sectors
- Over 277k jobs are expected to be created between 2013 and 2021 and over 25 million visitors are expected to attend the EXPO
Source: Brand Finance study on the value of a Nations Brand
In addition to this unique study the conference will, as a central theme, discuss the importance of creating a public private partnership approach to building a sustainable Visitor Economy. A wide cross section of travel industry leaders including Martin Craigs, the CEO of The Pacific Asia Travel Association (PATA), Antoine Medawar, Vice President, Middle East & North Africa for Amadeus and Nicholas Clayton, Chief Operating Officer Jumeirah Group will debate what it takes to put Travel and Tourism high on the agenda for a Nation State and how to make the Visitor Economy flourish.
Other speakers come from leading brands such as Facebook, Yahoo, TripAdvisor and Emirates, emerging online travel providers such as Cleartrip and Wego and technology companies such as SkyTech.
Duncan Alexander, Director at The Travel Marketing Store stated "We have been delighted by the response that we have received from the travel marketing community to the concept of our event. The content is truly exceptional and we look forward to what will be an enlightening day".
Hany Mwafi, Managing Director of Brand Finance Middle East stated "We are very pleased to be associated with this event again. Last year we presented the brand value league table for Airlines where Emirates had risen to be number 1 in the world in terms of airline brand value. This year we felt it was appropriate to focus on the Nation Brand and the potential positive impact on the UAE should Dubai be awarded the EXPO 2020".
Over 40 companies will be represented at this year's event which will also hold "The Global Travel Marketing Awards" and "The Market Place for Travel Marketing Services" where buyers and suppliers meet to discuss new services.
ENDS
Now is its second year The Global Travel Marketing Forum is an annual conference based in Dubai that brings together Travel Marketing thought leaders into a conference speaking/panel environment. Hot travel marketing topics, new market insights and predictions will be reviewed and debated. Some of the best travel marketing case studies will be presented.
The conference provides a platform for travel marketing suppliers to promote themselves through sponsorships, presentations and dedicated meetings with buyers. Buyers will make new discoveries, learn about best practice and improve procurement processes.
The Forum will include an awards ceremony that recognises the best in class travel marketing suppliers and celebrates the efforts of The Travel Marketing Personality of the Year.
http://www.thetravelmarketingstore.com/the-global-travel-marketing-forum.html
About The Travel Marketing Store:
The Travel Marketing Store provides travel marketing advisory services with a focus on creating travel marketing strategies.
We also organise travel marketing events and publish a travel marketing directory of suppliers. We have expertise in areas that are shaping our industry such as the impact of social marketing in travel, big data analytics, new technologies and channels of distribution. Our advisory services assist those involved in Travel and Tourism to develop living marketing strategies that provide structure in a fast changing environment.
About Brand Finance:
Brand Finance is the world's leading brand valuation consultancy. We advise strongly branded organisations on how to maximise their value through the effective management of their brands and intangible assets.
We have conducted thousands of brand valuations for clients of all sizes and across most sectors worth trillion of dollars.
Our clients include international brand owners, tax authorities, lawyers, government bodies and investment banks.
Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.
For detailed information and to download latest brand leagues please visit: www.brandfinance.com
Contacts info@thetravelmarketingstore.com
+971509508041
