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The Travel Marketing Digest
 27th August 2013 - Volume III, issue 3
 

IN THIS ISSUE.....

  

Dear Industry Colleagues and Friends,

 

In this edition of The Travel Marketing Digest we cover: 

  • Expedia & Travelocity enter new partnership
  • Updated Video from the Pacific Asia Travel Association
  • Best of the blog: new news items from our blog, CMOs InTravel
    • The Chief Marketing Officer is Dead
    • China tops travel spend
    • AirAsia X backtrack in the outback
    • Attracting travellers beyond the gateway city
    • TripAdvisor's share performance
    • Discover The World Marketing Partners with ARC
  • Countdown to the 2nd Global Travel Marketing Forum
    • YouGov to join the speaker line-up
    • SkyTech return as Silver Sponsors
  • The Travel Marketing Directory to be launched soon 

Best regards,

Duncan Alexander
Director
The Travel Marketing Store
 
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Expedia & Travelocity

Arguably the biggest Travel Marketing story over the last two weeks is the announcement that Travelocity will from next year be powered by Expedia.

 

The Travelocity press release can be read here:

Expedia, Inc. and Travelocity announce strategic marketing agreement « Media Releases « SabreNews

 

PhoCusWright completed a very interesting write up of the event and produced an interesting graph showing the change in market share of the major North American OTAs over time.  This combination shows that over 61% of bookings will now be on the Expedia platform which will surely raise issues regarding dominance.

 

PhoCusWright - The Affiliate Deal of the Decade

 

 

PATA Next Gen PATA
The Pacific Asia Travel Association came into being over 60 years ago.  Under the Leadership of Martin Craigs, the PATA Team is focused on creating a new look and "feel" for PATA.  Martin has named this project "PATA Next Gen" and the following video certainly clearly shows a new and fresh approach to the Association.  Martin will be giving an update on the Association and the major issues and challenges it is helping to address on behalf of the travel sector at The Global Travel Marketing Forum.
  
PATA
PATA
Blog

Best of the Blog

"The Forum for Travel Marketing Specialists" 

Visit our blog  Visit our blog 

We were pointed to an interesting article on the role of the Chief Marketing Officer. Our response to this is as follows: "An interesting viewpoint. I think the IKEA and Apple leadership approach speaks for itself. Marketing has moved on and is still a ... Continue reading →...»

  

China has overtaken the U.S. and Germany as the world's biggest spenders on travel, with Chinese travellers spending $102 billion on international travel in 2012, an increase of over 40 percent from 2011*. The ... Continue reading →...»

  

A budget airline has agreed to change some advertising in Adelaide which promoted overseas travel as cheaper than a local trip. AirAsia X, which will begin direct flights into Adelaide later this year, recently placed some advertisements on the back ... Continue reading →...»
 

By Rafat Ali, Skift. 

Among the big travel marketing challenges every country faces is moving tourists beyond the gateway cities that they arrive in - to other parts of the country - and spread the economic ... Continue reading →...»

 

ABU DHABI - Abu Dhabi Tourism & Culture Authority and TUI, one of the world's leading leisure travel companies, have teamed up to stage a month long destination campaign in New Delhi to further bolster Indian visitor numbers to the ... Continue reading →...»

 

Mobile Technologies press release: We are excited to announce that Facebook has agreed to acquire Mobile Technologies and that once the deal has closed many of us will be joining the company at their headquarters in Menlo Park, California. ... Continue reading →...»
 
TripAdvisor (TRIP) shares tumbled 9% after CEO and founder Steve Kaufer told a Canaccord investment conference that summer travel trends have been weaker than expected and that visitor traffic has been missing the company's target for what is typically the ... Continue reading →...»
 

Discover the World Marketing announced it has partnered with Airline Reporting Corporation (ARC), the financial settlement link between airlines and travel sellers to work with airlines looking to improve their distribution methods.  ARC is a pivotal point in the airline ... Continue reading →...»

  
YouGov & SkyTech added to GTMF Content YouGov logo
  
We are delighted to announce that the content for the forthcoming Global Travel Marketing Forum has just got richer.  Founded in the UK in 2000 and in Dubai in 2005,  YouGov is a full-service market research agency and is considered to be the pioneer of online market research in MENA the region.  YouGov will be represented by Scott Booth,  Head of Leisure and Entertainment.  Scott will present new insights from fresh research.
 
SkySkyTECHTech will also be returning as Silver Sponsor.  Last year SkyTech spoke on the subject of Big Data and this year will take part in a panel on the "Next Technology Wave" where they will explore the latest innovations that are impacting travel marketing with a focus on mobility.   
GTMF

REGISTER HERE:

 

"The Complete Visitor Economy"  Madibat Jumeirah  

The Global Travel Marketing Forum

Dubai Madinat Jumeirah

25th September 2013

 

"the marketplace for travel marketing services" 

 

REGISTER HERE:

  GTMF Speakers Logos

 

Speakers for The Global Travel Marketing Forum include:

 

Martin Craigs: CEO of Pacific Asia Travel Association (PATA)

Dan Cross: Middle East Head for TripAdvisor

Walid Driss: Middle East & North Africa, Facebook

Alan Hewitt: Business Development Director, Porton Group

Antoine Medawar: VP Middle East & North Africa, Amadeus

Hany Mwafy: Managing Director, Middle East, Brand Finance

Rick Helliwell: VP Corporate Leadership Development, Emirates Airline & Group

Alan Simpson: Director of Talent & Resourcing, Jumeirah Group

Tarique Khatri :Senior Vice President, Business Development Cleartrip

 

Mohamad Ibrahim Masri, Managing Director Middle East & North Africa, Wego

 

Scott Booth,  Head of Leisure and Entertainment, YouGov

 

Download the Forum programme

 

   The Global Travel Marketing Forum 2013

Wednesday September 25th, 2013 from 8:00 AM to 7:00 PM GST

"the marketplace for travel marketing services". The Global Travel Marketing Forum is an annual conference and exhibition based in Dubai that brings together Travel Marketing thought leaders. The Forum provides a platform for travel marketing suppliers to promote themselves through sponsorships, presentations and dedicated meetings with buyers.

Madinat Jumeirah Conference Centre, Mina A' Salam, Dubai.

 

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PATA Travel Mart
Coming Soon: The Travel Marketing Directory
  
D2i SYSTEMS The Travel Marketing Store has teamed up with D2i SYSTEMS to build the next phase of our business and to provide an online Directory of Travel Marketing Suppliers.
  
The Travel Marketing Directory This will provide a facility for user generated content and automated subscriptions for Travel Marketing Services Suppliers to list and promote themselves.
  
At its launch The Travel Marketing Directory comes with three levels of participation:  
  • Free: basic company listing with contact details
  • Standard: $300 per annum: logo placement and additional space for promotional copy
  • Premium $800 per annum: logo, extra copy space, ability to load corporate presentations/video clips, links to your corporation's social marketing sites, ability to book appointments at our events and outside of our events.  
The directory is divided into 5 broad categories with over 30 sub categories of marketing services.
  
Further details will be made available soon as we prepare for the launch of The Travel Marketing Directory.  
  
The Travel Marketing Directory
  
  
Secure communications on the move
  
SeeCrypt SeeCrypt is a downloadable application that costs as little as $3 a month and allows users to make encrypted voice and text messages using military strength encryption.  The application is provided by Porton Group, a privately held venture capital firm specialising in commercialisation of military technologies.  The timing of their roll-out could not be better.  The application currently runs on Apple, Android and Blackberry 10.  It enables Voice over Internet Protocol (VoIP) calls for free with the added benefit of the best in cryptology, key management and information security.  Two users can make unlimited calls and messaging from anywhere in the world at no additional cost.
  
ENJOY THE APPLICATION FOR FREE FOR SIX MONTHS WITH THE TRAVEL MARKETING STORE REFERRAL CODE:   
  

 

1.  Download Seecrypt from the Apple/Google store (depending on your device).

 

Apple Store Google Store

 

2.  Register with your email address and set a new password.

3.  Enter this referral code: FLYSAFE.

4.  Go to your email and verify your email address (very important) - click on the link.

5.  Log in to your Seecrypt account to check all your details and active devices.
6.  Invite your colleagues, family and friends to create your own secure network. 
Seecrypt Mobile - The solution (30 sec.) HD

Seecrypt Mobile

The Privacy Solution

  
Porton Group are the main sponsor of The Global Travel Marketing Forum.  They will present and discuss this important issue for those involved in the travel industry and in the wider private and government sectors at our event.  
  
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The Travel Marketing Store
Nicky Baxter 
Editor
The Travel Marketing Digest 
Images courtesy of Shutterstock
   TTMS Supporter of Dubai EXPO 2020