"Corporate strategy" is often an over-used word resulting in a static statement in a board report or a rarely viewed poster on a wall.
Mission statements, goals, company values all too often end up the same way.
We act as a catalyst to ensure this does not happen.
We facilitate the creation of a "Living Travel Marketing Strategy"
We help define the "Strategic Foundations" upon which a strategic plan will be based.
Whether it is within Governments, Tourist Boards, or Airports or within the Private Sector our inclusive approach and methodology results in a clear integrated plan of action that is tracked and measured.
An integrated strategy does not remain static. It adjusts to an uncertain and changing environment but keeps the goal in sight.
"Creating strategies to embrace the complete visitor economy" is an inclusive and effective process that moves from the strategic to the most important actions.
We help define "Strategic Foundations" upon which a travel marketing plan will be based.
For each of these we define up to three programmes (and no more) that will ensure their delivery and three milestones to track within the programme.
We facilitate the creation of the programmes and assist with mapping interdependencies with stakeholders and forging the right relationships to create a win-win scenario.
Contact us for a discussion on how we can facilitate the creation of your game changing, integrated, travel marketing strategy.
info@thetravelmarketingstore.com +971509508041
tor has never been more intense. There has been a recent awakening that travel is big business. It drives economies. By 2023 The World Tourism and Travel Council estimate that the industry will represent 10% of global GDP, US$10.5 trillion dollars and 1 in 10 jobs. 
