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The Travel Marketing Digest
 8th April 2013 - Volume II, issue 6
 

IN THIS ISSUE.....

  

Dear Industry Colleagues and Friends,

 

In this edition of the Travel Marketing Digest we highlight two presentations from the recent Digital & Social Marketing Summit.  Marie de Dulca from Google gave an excellent insight into online video growth and the strength of social media and Travelport's Assita Kone provides a perspective on Digital & Social Media from the GDS perspective.

 

In the news we cover: 

 

 

Best regards,

Duncan Alexander
Director
The Travel Marketing Store
 
 
  
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Emirates & QantasEmirates & Qantas celebrate their Partnership
 
We were fortunate to be invited both to the Press Conference that formally launched the start of new Partnership as well as the celebrations in the evening.
  
Duncan Alexander, Director at TTMS, was very fortunate to be driving into the Emirates Headquarters so see a Qantas and an Emirates A380 taxi behind one another in front of the new Emirates dedicated terminal.  "The scene was magnificent", said Duncan "with these two enormous aircraft moving in front of the equally impressive terminal.  It was a special aviation moment".
  
The following Qantas advertisement provides the detail behind this ground breaking Partnership. Qantas advertisement
  
It was evident from the press conference and the evening event that this relationship will go deeper than a "marketing" Partnership.  A real sense of collaboration and even camaraderie pervaded the proceedings.  Both Tim Clark, CEO Emirates, and Alan Joyce, CEO Qantas made reference to the "great party in the sky"  that was had between Sydney and Dubai on the inaugural QF flight.  The evening party, held at the Jumeirah Palm Atlantis, was a fitting and entertaining occasion with a clear sense of the two project teams, that had made the Partnership in its current form happen so fast, coming together to play hard after the hard work.   
  
The two brands are a great fit and, united together, they will provide stiff competition down the "kangaroo route".
  
The new arrangement is good news for Australia's travellers who have far easier access to Europe than before as well as the option to enjoy Dubai stop overs or visit other locations nearby.  Many Tourist Boards, Tour Operators and Hotels now have a new target market to tap into.

REGISTRATION IS NOW OPEN

 

Without Frontiers Madibat Jumeirah  

The Global Travel Marketing Forum

Dubai Madinat Jumeirah

25th September 2013

 

"the marketplace for

travel marketing services" 

 

REGISTRATION IS NOW OPEN

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The Digital & Social Marketing Summit

 

We feature two presentations from The Summit:

 

Google Logo

Marie de Ducla highlighted online video growth and power of social media.

 

Travelport logoAssita Kone provided interesting insights on Digital & Social Marketing from a GDS perspective.  Digital & Social Marketing & GDS

 

We are already planning for the 2014 event to be held in Dubai on 20th March 2014 so please contact us if you are interested in speaking, sponsoring or attending at [email protected]

  Techniology & Innovation in Airline Distribution          Sponsored advertisement  
  
UNWTO logoC
China now is the #1 tourism source market according to the World Tourism Organistaion, UNWTO
In a press release on the 4th April, the UNWTO revealed the scale of growth in tourism from China.  China's expenditure on travel abroad reached US$ 102 billion in 2012, making it the first tourism source market in the world in terms of spending. Other emerging markets as well as most traditional tourism source markets also showed positive results in 2012.
  
Over the past decade China has been, and still is, by far the fastest-growing tourism source market in the world. Thanks to rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel, the volume of international trips by Chinese travellers has grown from 10 million in 2000 to 83 million in 2012. Expenditure by Chinese tourists abroad has also increased almost eightfold since 2000. Boosted by an appreciating Chinese currency, Chinese travellers spent a record US$ 102 billion in international tourism in 2012, a 40% jump from 2011 when it amounted to US$ 73 billion.
  
With this sustained growth, China has become the largest spender in international tourism globally in 2012. In 2005 China ranked seventh in international tourism expenditure, and has since successively overtaken Italy, Japan, France and the United Kingdom. With the 2012 surge, China leapt to first place, surpassing both top spender Germany and second largest spender United States (both close to US$ 84 billion in 2012).
CASMA vegas
 Sponsored advertisement
  
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the movies and travel Movie inspired travel

                  

The co-founder of Skift, Rafat Ali, has just provided a good write up on the subject of movie inspired travel.  We have previously reported on the positive tourism impact of The Hobbit and the clever and humorous safety video by Air New Zealand (which has now had over 10.5M You Tube views).
  
Close to our home in Dubai, the Burj Khalifa, currently the worlds' largest building, was seen by millions in Mission Impossible. 
  
Rafat refers to a recent paper by two London-based researchers Rafael Pires Bas��ez and Hadyn Ingram who have tried to answer the question on what are the motivating factors that influence traveller decision and purchase behavior in film-induced tourism?
  
  

He states "the paper delves into the psychological drivers of film, how these may impact tourism visitation and the relationship between tourists' motivation and purchase behavior as a result of destination's starring role in a film".  The paper defines a 7 stage process for film induced tourism and although written over 4 years ago is probably even more relevant today.

 

Video, pictures and movies are clearly the way forward to promote travel products and movie inspired travel is perhaps the most potent of all.

 

EPreparing for the World Travel & Tourism Council Summit

 

Today is the start of the WTTC's Global Summit in Abu Dhabi.  Its theme is "A Time for Leadership".

 

The Summit will explore the implications of our dramatically changing world economy, rising in the East, recessionary in the West.  It will assess the impact of the world's growing population on the Travel & Tourism industry. Four months after the world celebrated its one billionth international traveller, it will examine what we need to do collectively to prepare for the next one billion tourists.  We have seen the rapid growth in China as a source market and this is from a country that on average only allows 15 days paid holiday a year.  The Chinese government may reform this and increase the number of days.

 

The speaker line up is first class headed by the WTTC's special guest President Bill Clinton. 

 

We will report from the conference over our Twitter Account, @TTMSGlobal and will provide a dedicated newsletter post the event.  

The Travel Marketing Store
Nicky Baxter 
Editor
The Travel Marketing Digest 
Images courtesy of Shutterstock
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