Issue 10

Q3 2014

H&H Graphics, Inc.

QUICK READ

H&H was recently the proud recipient of

2014 Graphic

Excellence Awards!

We are incredibly proud but,

NOTHING makes us more proud than to have been recognized in such a wide variety of categories.

H&H picked up awards in each of the below categories, illustrating our ability to service multiple industries and work with a wide variety of substrates.

Book Covers
Folders
Posters
Greeting Cards
Invitations
Plastic Cards
Specialty Printing

We sincerely thank our loyal customers and partners for entrusting us with their designs. We know NONE of this is possible without you!

H&H INNOVATES

H&H Graphics is committed to innovation!

With our very own dedicated R&D team creating and testing new custom inks and coatings for our clients, you are sure to be prepared for your next client pitch.

We custom create coatings especially for use on a variety of substrates and consult with clients early in the design phase to insure a seamless production run and top quality outcome.

Our latest creation is

TEXTURED COLOR SHIFT!

Please contact us to get request a sample and see (& feel!) for yourself.

AWWW SHUCKS...

At H&H we pride ourselves on our relationships with our clients. Comments, like the one below, remind us why we do what we do:

"We engaged H&H on a highly creative piece that required a number of finishing techniques. H&H did a great job with it. We value their expertise and variety of specialty finishing options and never hesitate to recommend them."

- Rick Schildgen, President, CL Graphics

Idea Center

Here are just a few ideas that we have brought to life recently:

Ultra high-profile Raised gloss printed in an intricate icicle pattern for a leading package design manufacturer

Pearl glitter

simulating freshly fallen snow on a major retailer's holiday gift card

Spot glow in the dark printed on eye-catching labels

It Makes Cent$!

Paper versus Screens - who wins?

A recent study reveals the fact that PAPER trumps screens when it comes to understanding and (wait for it) REMEMBERING what we have actually read.

When you pay for advertising and marketing -- you want your customers to both understand and remember your message - and ultimately to take action.

So there you have it, print makes sense -- and adding special effects to your print makes REAL CENT$!

Let us show you how with minimal investment, we can increase your ROI and impress your customers!

Greetings!

Ahhh... Christmas in July.... our presses are humming and we couldn't be happier to be printing for the holidays - as well as a myriad of other exciting projects.

In this issue we will tell you about the science that package designers, and marketers alike, are utilizing to understand & motivate consumer's buying habits. It is clear that savvy designers are pulling out all the stops to create engaging packaging that appeals to us on multiple levels driving us to ACT.

Be sure to check out the article to the left about our recent Graphic Excellence Award wins. We couldn't have done it without you, our loyal customers!

Enjoy this issue and, as always, please let us know how we can best serve you!

Best wishes,

Michelle Leissner & the H&H Graphics Team

Package Designers Use SCIENCE

to Influence Buying Habits

Savvy package designers and marketers continue to search for cutting edge techniques to make their products stand out on a store shelf.

Many have begun to incorporate science, such as bio-motive "triggers" into their package designs, arguing that certain graphic elements conjure instinctive responses from consumers.

Another scientific approach gaining momentum among package designers is neuro-marketing, which refers to marketers measuring the sensory response to marketing stimuli. This approach suggests that our bodies not only respond to color and imagery, but also that our responses are magnified when multiple senses are engaged.

Simon Preece, Elmwood Packaging's Director of Effectiveness recently stated, "This is about recognizing the emotions you want to trigger and create, to make the brand sticky with consumers."

Employing these and other cutting edge packaging design tactics are particularly effective in the retail environment where packaging is often the ONLY brand identity a shopper comes in contact with, and where a brand has just two to three seconds to communicate with the consumer.

At H&H we work with our clients to engage multiple senses, by printing scent, textures, gloss, glitter, light refracting
prism and many other specialty inks & coatings, so that your products STANDS OUT on store shelves and ultimately in your customer's hands!

"EVEN BETTER IF..."

In last quarter's newsletter we launched the "EVEN BETTER IF"segment because we constantly find ourselves thinking how we can improve, enhance or bring to life great design.

Being summertime, below is an ad that appealed to us... but (we think) would be EVEN BETTER IF... it appealed to multiple senses, not just the eyes. What if we could smell...and almost taste the ice cream!

Imagine chocolate, strawberry and peanut butter scents on the ice cream, gloss on the berries and raised texture on the cookies. I'm not sure about you... but an experience like that would send me straight to the nearest DQ!

So you see, for a few extra pennies investment in a piece, a multi-sensory experience can be created, resulting in audience interest and engagement - which would pay for itself many times over!

We would love the opportunity to share ideas with you for your next project.

Please send us a photo of something that you think would be ideal for us to include in our "Even Better If" segment, please do so at information@handhgraphics.com

Pitching A New Customer?

Heading to a customer or prospect and need some ideas to pitch? Please give us a call. You will be glad you did! There are always great ideas coming through our doors, since everything we touch has a special effect.

We are available to help you design a piece, brainstorm or learn more about the screen printing process.

Call us at (847) 383-6285 or email us at information@hhgrfx.com

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