JLC2 Janet Levine Consulting
Building Fundraising Capacity

October 2014
In This Issue
Technology IS Your Friend
That End of the Year Appeal
 
Build Your Fundraising Capacity!

Working closely with staff and boards, Janet Levine Consulting will help you increase fundraising capacity and build sustainability. Our philosophy is one of collaboration, where together we develop and implement comprehensive programs that fit the needs and resources of your organization. Call or email today for your FREE 30-minute consultation

 

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Featured Article
You can use this sidebar to communicate something other than the details of your event to your contacts. It may be news in your industry, organization changes or the results of your most recent website poll. Inserting a link in your article lets you track which topics attract the most interest.
Featured Article
You can use this sidebar to communicate something other than the details of your event to your contacts. It may be news in your industry, organization changes or the results of your most recent website poll. Inserting a link in your article lets you track which topics attract the most interest.


Yes, this is a redo.  Broken links fixed on this one.  Sorry.  But I did learn an important lesson.  Doing this at the airport, worrying about getting on the plane and all means I missed some steps. So here we go again! 

   Airport.  Again.  Heading home with mixed feelings.  It is hard to leave my daughter and grandchildren.  Those ties pull graphic-fist-globe.gif strongly.  My daughter and I talk about her 3 kids, our dreams and aspirations for them; we hope they grow up into a world worth inheriting.  I think about the political picture and get depressed.  And then I think of the work I am lucky enough to be involved with, and feel a surge of hope.

   My business takes me into many organizations in pretty much all of the nonprofit sectors.  I get the see the amazing things that occur.  And I get to see how much more could be accomplished with a little planning, a bit of forethought, more emphasis on what is needed to do the work well, less willingness to accept a culture of poverty and more emphasis on one of philanthropy.

   I didn't realize as a kid that I was philanthropic.  I was just trick or treating for UNICEF, saving half my allowance so annually I could make a pledge during Jerry Lewis's telethon, and send a few dollars to other causes or issues that mattered to me.  I didn't know there was a field called "development" or a job where you actually got help people (and organizations) make a difference.  When I fell into it, I thought I had grabbed that gold ring,

   But thirty years on, I'm not as sure as I once was. I still feel passionate about the nonprofit sector-about the work we do, and I think we could be so much more impactful.   I see too many organizations that were started just because someone had a passion-and an ego that would not allow him or her to see if there were already other organizations close by doing the similar things.  Instead of starting up yet another too small nonprofit, perhaps there would be a way to partner and really make a difference.

    While I mostly see fantastic and committed board members, I also see too many who don't understand-or don't want to understand-their jobs.  Rather than provide direction, support, vision, they want to nitpick, take time, and demand action without thinking through the consequences. 

Too often, I see donors and board members who wouldn't do their jobs for the salaries they think are just fine for those running the nonprofits insist on cuts because funding is down, instead of considering how to make those nonprofits more sustainable and financially viable.

   For every down day, though, I have three up ones.  I know the commitment that is made-and the difference that is the result.  And as I think of my grandchildren, I feel grateful that I live in a world where philanthropy matters, and where so many of you are doing the work you do.

 

    

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This month we are going to be talking about technology and how it can help make your organization a better fundraising organization. We'll also be talking about that year-end appeal as well as an article on major gifts and "the vital few."

                  Keep reading--I hope you find it all useful.  
 

      

    **************  

   

  Need help in increasing your fundraising capacity or getting your Board to participate?  

 

Help is here.  Email me 

 or call 310-990-9151.

Technology IS Your Friend

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  Ah, technology.  It's the best/worst thing to happen to fundraising.  Best because using it correctly can really change the way you fundraise, being more effective.  Worst because most of us really do not know how to use it wisely.  Never fear.  There is always help.  Find Accounting Software  does a lot more than help you identify software for accounting purposes.  One of the more things it does is a study on fundraising technology trends.  
   This study looked at how technology helped nonprofits increase fundraising results.  Author Adam Bluemner, Project Specialist Manager at Find Accounting Software, compared technology use and effectiveness. He discovered patterns that, he says, "point out a specific direction toward fundraising success" (READ MORE)
That End of the Year Appeal

 

   It's the tine of year when lots of things are happening.  Halloween, Thanksgiving, Christmas or whatever holiday you checkbook-pen.jpg choose to celebrate.  And, of course, the end of the year appeal.

   Popular wisdom has it that the most successful annual appeals happen at the end of the year.  That's when people are feeling most generous, when they are most likely to reach deeply into their pockets and bank accounts to make a charitable gift.

   But since it is also the time of year when most nonprofits do an annual appeal, the competition is great, and the ability to stand out from the crowd is hardest.

   So what is a fundraiser to do?

   Let's start with what NOT to do. Do not spend time and money on a glossy brochure.  All research shows that this is the least effective fundraising tool.  Why?  Because we all know that fundraising is about relationships, and relationships are personal.  A glossy brochure is anything but.  (READ MORE)

 

The Vital Few (and the Trivial Many)

  Pareto's Principle.  Also known as the 80/20 rule or the law of the vital few. It's what fuels a lot of fund development programs, and should influence most others.  It says, simply that 20 percent of something always are responsible for 80 percent of the results.

   In fundraising this means that 20 percent of the donors (the vital few) are responsible for 80% of the money that comes in.  The "trivial many" as Pareto's Principle would call the rest of your donors, provide only 20% of the cash.  This means, of course, that your focus should be on your major donors. (READ MORE)

 

 

  • Are your fundraising results down? Key to Success
  •  Board members bored?  
  • Are you thinking about a campaign? 
  • Or perhaps you need individual fundraising coaching!

Whatever your capacity building needs, Janet Levine Consulting can help.

  

 Send me an email or give me a call at 310-990-9151 to schedule a free 30-minute consultation. 


I look forward to meeting with you.

Sincerely, JHL3

 Janet

Janet Levine 
Janet Levine Consulting