JLC2 Janet Levine Consulting
Building Fundraising Capacity

April 2014
In This Issue
Intentional Fundraising
Bo's Best Twitter Feeds
Getting and Keeping Donors and Clients
 
Build Your Fundraising Capacity!

Working closely with staff and boards, Janet Levine Consulting will help you increase fundraising capacity and build sustainability. Our philosophy is one of collaboration, where together we develop and implement comprehensive programs that fit the needs and resources of your organization. Call or email today for your FREE 30-minute consultation

 

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Get Ready, Get Set, Get Grants is available both as an ebook from iTunes or for your Nook, or as a print book. 

   

In a few days, I get on a plane to go to my daughter's home in Wisconsin.  I'm excited to see her, my 11-year old grandson, Cole,  and (at that time) week and a half old twin grandchildren.  A boy and a girl.  They are the result of big thinking by their daddy. Ok, more than just thinking, but you get the picture.

   Jesse-the twins' dad-really, really wanted kids.  He is a great stepdad, but he actually wanted to experience babies, toddlers, the whole nine yards.  My daughter was less sure, but said, "OK, one (that's in bolded, capital letters)."  Jesse said, "Tell you what-let's have twins; a boy and a girl."

   And a little over nine months later, welcome Skylar and Dominic. 

I'm not (necessarily) writing about this (just) because I'm a proud granny. More, it is because it shows how big ideas bring big results.

   Thinking big-thinking outside of that proverbial box-is really important when you are talking with potential donors.  Yes, fundraising is about relationships; it is about consistency, and it is about plugging into passion.  Above all, it is about showing donors how they can make a difference.  Big ideas really do help to show how their generosity makes a difference.

   If I have a real complaint about many nonprofits, it is the smallness of their thinking. Yes, we do accomplish more with less, but that is not necessarily a virtue.  Having more will allow you to get that much more done.  And that helps many, many more people.

   Start by thinking big.  Really big.  What would it be like to have twice as much operating funds?  An endowment that actually kicked off enough to fully fund a program every single year?  Enough money to hire the staff you need, get the technology you want, keep your fees affordable for everyone?

   Then think about what it will take to get there?  Maybe not this year; maybe not even next year or the one after that.  But move the needle a little bit this year; and then move it a little more next.

   When I was a kid, my parents used to put $2 a month into a savings account for me and my sister.  It was to be our college funds.  It was our college funds. Two dollars was worth more then, and savings accounts actually earned a reasonable amount of interest.  But what really appealed to me was the magic of compound interest. At the end of the first year, there was $24 in the account.  That earned, say, 4% interest.  So now there was $24.96 in the account.  They added $24 the next year, and 4% was earned on $48.96.  And now we had $50.92.  In five years, the account grew to $197.14.  In 10 years, it was up to $375.05.

   Millions would not be made at $2 a month, but the growth really was extraordinary.  And, as they earned more, the $2 per month grew-which meant that the principal continued to grow even faster.

   In addition to learning about the magic of compounding, I learned the reality that the more you invest, the bigger your growth. 

Invest in big ideas and vast dreams.  Share those ideas with your prospects and donors.  As them to invest with you to implement those ideas and create reality from those dreams.

   You will still be a nonprofit organization but you will be awash with possibilities-and the funding to make them come true.

       

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As usual, my colleague and friend, Bo Morton, offers her best Twitter picks of the month.  Then learn all about the importance of Intentional Fundraising and the secrets of Getting Clients and Donors. 

 

                    Keep reading--I hope you find it all useful.    

      

    **************  

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 Need help in increasing your fundraising capacity or getting your Board to participate?  

 

Help is here.  Email me or call 310-990-9151.

Intentional Fundraising

     

  Fundraising is often considered to be one of those things at business_people2.jpg which the glib among us succeed. But it's really not about being smooth, having the gift of gab, or the ability to string words together in such a way that the sound convincing.

   Fundraising is more about planning and about understanding how you are approaching a prospect and what you need to be doing to move that prospect from someone (or some organization) that perhaps cares about you and what you do to someone who will sustainably support you and occasionally make a transformative gift.

   The first step, of course, is identifying who those prospects are.  Prospects, of course, are those who that have financial capacity and an interest in your organization or cause.  You must also have some connection with that person or organization.  An existing donor fits the bill exactly.  But so might friends of your board members, people on staff, your clients, their families.

  Once you identify those prospects, you really need to think about how you can bring them to making a large(r) gift.  Simply picking up the phone and setting an appointment is not enough.  Before you do that (or ask your board member to do that), have a strategy session.  (READ MORE

Bo's Best Twitter Feeds
 

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Bo Morton and I have been teaching grantwriting-face to face and (mostly online at Ed2Go) for more than a decade. Bo still writes grants, mostly for educational and international organizations. You can learn more about her and at Linked2Grow.com.  Click  HERE to read her selection of the most interesting and thought-provoking tweets from the past month.  
Getting and Keeping Donors and Clients 

 

   For profit; not for profit.  I've worked in both worlds. 

After graduating from college with my BA in History (right, what was I thinking?), I was a freelance writer for 5 years.  Eating kept trumping art so, frustrated at the things I was writing, I moved into sales and marketing in both financial and manufacturing companies for about 10 years, until I fell-as most people in the field do-into fundraising in 1988.  In 2007, I married the two worlds when I started my consulting business working with nonprofits, helping them to increase their fundraising capacity.

   I couldn't help them to do that, of course, unless I had clients.    And this is where my sales and especially fundraising experience really helped. 

   In fundraising, prospects are people or organizations who you have reason to believe have the capacity to support your organization, the inclination to support you-and is someone or some organization you have access to.

   A potential client is not much different.  It would be someone or some organization who has enough money to pay for your goods or services, has an interest in or a need for those goods or services-and is someone or some organization you can get yourself in front of. (READ MORE)

  • Are your fundraising results down? Key to Success
  •  Board members bored?  
  • Are you thinking about a campaign? 
  • Or perhaps you need individual fundraising coaching!

Whatever your capacity building needs, Janet Levine Consulting can help.

  

 Send me an email or give me a call at 310-990-9151 to schedule a free 30-minute consultation. 


I look forward to meeting with you.

Sincerely, JHL3

 Janet

Janet Levine 
Janet Levine Consulting