Do You Have the Power of Perspective ?          
September 2013 - In This Issue:
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YOUR UNFAIR ADVANTAGE

November 17th & 18th 2013
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Charles in Charge

The Power of Perspective 

By Charlie Epstein

 


It seems lately the media has a big target on the back of our industry; the critics continuing to aim and fire, now even to include a Yale professor with unknown motives. What we really need is some true perspective for the minds of every American.

 

Not too long ago PBS Frontline did a wonderfully biased reporting about what's wrong with the 401(k). Trouble was, it didn't report about the 401(k), it reported about what's wrong with investing a certain way (i.e. the way in which you pay for a manager to beat out its appropriate benchmark). Hey, if you want to be a passive investor, than be one. Did they forget that the 401(k) is a voluntary system? This includes volunteering to pick which kind of investments you want.

 

Famed author and NY Times journalist, Tom Friedman published an article; "It's a 401(k) world." I loved the title! Then was soon dismayed by his overall viewpoint...

 

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Tuesday, October 1, 2013  
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THE 401k COACH INTERVIEWS
MIKE ALFRED
CEO, BRIGHTSCOPE

Gain new perspective on the evolution of our industry through the eyes of a maverick entrepreneur and a veteran advisor and coach. Discover how BrightScope's achievements and forthcoming investments will drive better decision making by all the different players of this financial ecosystem.

 

BrightScope interview 

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Dan Roam Back of the Napkin Workshop
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Dan, best-selling author of
The Back of the Napkin and Blah, Blah, Blah: What to Do When Words Don't Work, will teach us how to use our innate ability to see - both with our eyes and our mind's eye - in order to discover previously invisible ideas in a rapid and intuitive way, and then share those ideas with other people in a way they will simply "get."

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November 17th-18th, 2013
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ERISA Brief
Affordable Care Act Employer Mandate Postponed, but Many Rules Still Currently Applicable 

By Marcia Wagner  

 

President Obama signed the Affordable Care Act into law on March 23, 2010.  Many of its requirements became effective at various times over the last three years:

  • Making health care coverage available to children of plan participants until they reach age 26.
  • Eliminating lifetime limits and annual limits on essential health benefits (with certain exceptions for grandfathered plans).  
  • Revising claims procedures to comply with new rules.

The effective date for most of these provisions was the first day of the plan year beginning on or after September 23, 2010 (January 1, 2011 for calendar year plans).  If you have not yet made these required plan amendments you should contact your employee benefits professional immediately.

 

 

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Social Media Coach
The Quick Start Guide to SEO: It's Not All Black and White Despite Those Penquins and Pandas 
by Sheri Fitts

 

Have you given your website a checkup recently?  Once your website is up and running, the work isn't finished.  You must add, subtract, and modify; this digital age doesn't support a "set it and forget it" approach.  Most importantly, you must add fresh, relevant content on a consistent and frequent basis.  When web crawlers (the bots that comb the Internet and rank websites based on what they see) scrutinize your site, quality content is rewarded with a favorable site rankings and improved search engine optimization (SEO).

 

What is SEO?  Chances are, you've heard this term and may have some understanding of what it's all about.  Let's get a bit more specific on the definition of search engine optimization, what it does, and why you need it.

 

 

   

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Tech Tip Corner

GoToMeeting/

GoToWebinar for ipad 

By DJ Ware

 

 

Purpose/Usefulness:

GoToMeeting/GoToWebinar has always been an office standard if you're holding meetings over the internet, but they've never been fully compatible with today's technology - until now. Citrix has just released a new version of the popular program that makes it more functional for people that have Apple devices and Android devices. I know that most advisors have iPads so I took the liberty of joining a special webcast that went through all the new options available, and I have to say that it's impressive. You're now able to host a meeting directly from your mobile device and share content with everyone, whereas before you could only attend a meeting. You can also access the presentation panel to see who is on the call, who is presenting, and statistics. I must admit that the PC/Mac program has more to offer because it's the parent program, but this mobile version is a great stand-in when you need to be on the go.

 

Easier, Faster, Cheaper, Bigger:

Being able to use this program from your mobile device is not only making it easier for you to hold meetings, but it's also allowing you to expand your business by giving you the freedom hold those meetings virtually anywhere. You're no longer confined to holding these meetings in your office or carrying around a heavy laptop. Plus, the ability to start a conference in within a few swipes on your iPad in incredibly useful when you're in a bind.

 

 

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Black Belt Marketing
Surveys - A Goldmine of Great Information
by Barbara Lewis

 

One of the best ways to get answers to questions that you might have about your business, or your services or any number of other issues is to survey the people who can best answer your queries.  Advisors use surveys in a variety of ways, such as querying clients about the level of services provided, executives on the visibility of the firm, referral sources on qualities that they value when referring business, employees about the firm's benefits package, etc.

 

Surveys are an excellent public relations tool as well.  Recipients are impressed when they find out that the advisor is interested in their opinions, especially since so few advisors bother to use surveys.  Surveys also provide a benchmark and, when used on an on-going basis, can indicate the success or failure of a specific program or campaign.

 

 

   

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