Coach Thinker Newsletter
Impacting the Success, Satisfaction and Significance

of the Retirement Plan Industry 

  

December 2012

Table of Contents
Paychecks For Life: Sold Out!
New! Top Advisors Interviews
Media Buzz: Fiduciary Advisor's Rollover Toolkit
Year 1: New Program Dates
Year 2: Still Time to Register
Now Available to Order: Paychecks For Life: Edu-tainment Experience
The Desirement Mortgage Calculator
SEC Releases Study Regarding Financial Literacy
Tech Tip Corner: IFTTT
The Advisor Success Checklist
ERISA Brief: USI Settlement Unraveled
 
PFL Sold Out  
 

We have just Sold Out of our soft cover Paychecks for Life books!

 

There are only a couple hundred hard cover books left in inventory, so get them while you can! ORDER HERE

Look for pre-order specials coming soon on our second print run.

Thank you for helping us spread the word about the 9 Paychecks for Life Principles to support all 401(k) Participants achieve successful retirement outcomes!

New! The 401k Coach
Top Advisor Interviews

Advisor Interview Laptop
Watch as Charlie, The 401k Coach, interviews Mike Montgomery from Montgomery Retirement Plan Advisors via skype. This is our first installment in our new educational tool called "The 401k Coach Top Advisor Interviews" in which Charlie will interview some of the top advisors from all around the country.

Click Here to Watch Interview

View our profile on LinkedIn Connect With Mike Montgomery
Media Buzz

September 28, 2012

 

RolloverSpecial

 Special Holiday Price

 

ORDER THE FIDUCIARY ADVISOR'S ROLLOVER TOOLKIT

  • Are you a fiduciary to your retirement plan clients?
  • Can you be certain you are not an "accidental" fiduciary?
  • Have you been passing up rollover business because you thought it might be a prohibited transaction?

Click Here to Learn More 


Replay the Fiduciary Advisor's Rollover Toolkit Webinar 

  

View Q&A from the webcast

 

View Missed Rollover Opportunity Examples 

 
$589 Special Holiday Price Good Through December 21st! 

Grow Your Business 10x
 
Faster 
Easier 
Cheaper 
Bigger
 
with The 401k Coach Programs...
 

NEW DATES - NOW ENROLLING! 

 

Session 1 & 2 (Chicago):

May 2nd & 3rd, 2013

Session 3 (webcast):

August 7th, 2013

Session 4 (Chicago):

October 18th, 2013

 

Register Here
$750 Early Registration Discount - Limited Time only!

YEAR 2 Program   

Still time to sign up! We are extending the $500 discount for our last few seats until Dec. 21st 2012!

  

 

Session 1 & 2(Chicago):

Feb. 7th & 8th, 2013

Session 3 (webcast):

April 24th, 2013

Session 4(Chicago):

August 9th, 2013

  

PFL_Edutainment   

 PAYCHECKS FOR LIFE:

The Edu-tainment Experience

Take on a more creative and innovative approach to 401(k) education. Charlie will show you how to stay engaged with participants and keep them motivated about saving for retirement. Start having the Desirement Mortgage conversation today for real impact in teaching employees to maximize their company-sponsored 401(k) plan and achieve a successful retirement outcome!

  • DVD of Charlie demonstrating the Paychecks for Life concepts
  • A CD containing
    • Paychecks for Life PowerPoint slide deck
    • 6 step Edu-tainment graphic
    • DVD transcription

*Please Contact Us if you've previously purchased Edu-tainment with The 401k Coach and would like to upgrade to the current version. 


Calculator Icon

The Desirement
Mortgage® Calculator!
 


Help Plan Participants calculate their Desirement Number and purchase The Desirement Mortgage PC App!


 

1 yr subscription = $99
3 yr subscription = $249

 ORDER HERE
 401k Coach Products

 

Check out our newly updated online Coach Store for unique tools created to help distinguish your value-added services.

  

If you are a 401k Coach Member, be sure you are logged in to take advantage of the member discount! 

Coach Store icon

SEC Issues Financial Literacy Study Mandated by the Dodd-Frank Act 

 

The SEC Staff Study identified the current level of financial literacy among retail investors in the United States and effective methods on how to bring about a positive change in behaviors with investors and the financial industry.

 

Highlights from the study include that U.S. retail investors lack basic financial literacy. Overall, they do not have a grasp of basic financial concepts such as compound interest, inflation and diversification. They are also unaware of important strategies to prevent investment fraud. The study identified specific subgroups of the population as especially vulnerable. These include women, African-Americans, Hispanics, the oldest segment of the population and the poorly educated.

 

Information on timing, content and format of disclosures were also gathered and outlined in the study. With respect to format, investors preferred clear, comprehensible documents using bullet points, tables, charts and/or graphs. 

 

Now, more than ever, it is crucial for you as the financial advisor to be in tune with participant needs. Here at The 401k Coach Program, we are dedicated to providing you the tools and systems to be successful at this along with other business practices.

"From methods to improve disclosures to best practices for investor education programs, the study addresses a wide range of areas related to financial literacy," said Lori J. Schock, Director of the SEC's Office of Investor Education and Advocacy. "It is a 'must read' for any individual or organization dedicated to educating investors." 


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The Tech Tip Corner:

           IFTTT

 

  

Purpose/Usefulness: Today we live in a busy world, and I find it harder and harder to simplify my life as my work continues to pile up. I'm sure that everyone reading this can relate. A quick solution to this problem would be to hire an assistant, but if you're looking for the next best thing, I suggest IFTTT (If This Then That). IFTTT is a web-based tool that automates some simple tasks for you so you can focus on the more important things. It works by pairing two services (Facebook, SMS, Instagram, Craigslist, Dropbox and hundreds more) together with triggers, under the construct that if this happens, then do that.

 

Faster, Easier, Cheaper, Bigger: IFTTT is a free service that everyone can use as long as you have access to the web. The tool was developed to make your life simpler by eliminating redundant tasks that we do on a daily basis, thus resulting in an easier way to go about your life.

 

How to get started: Head over to https://ifttt.com and set up your account. The site will walk you through all the steps and then give you a few examples of how to create a "recipe" or how to pair two services together.

 

Investment: FREE!

 

Reviews: "The idea of creating a framework for linking online channels to allow creative solutions to common problems is incredibly powerful. It puts the power of creativity in the hands of all Internet users. It will be exciting to see what problems the users of ifttt.com can solve." - Tom Samph (The Grovo Blog)

 

Comparable resources: Zapier

 

My take on the app: I've always been a fan of automation applications and IFTTT has far surpassed all the others I've used. The possibilities with this tool are endless no matter how simple they may be. For example, if you have a social media page (Twitter, Facebook, etc.) that you use to connect to clients and colleagues, you can set up a recipe that automatically sends a tweet at certain times. The tweet could be business tips or important articles to read - it really could be anything! This is helpful because being active on your page can be very time consuming and this keeps the audience engaged.

  

You can have it set up so that every time we post on The401kCoach.com, you'll be sent the post to your email or even through text messaging! You could set it up for any website RSS feed. It's a fantastic way to get push notifications on the latest and greatest news.

 

You can have it automatically store important emails (receipts, business related, etc.) which are in your Evernote or Dropbox account, into specific folders.

 

 https://ifttt.com/recipes has 

thousands of recipes that you can look at and customize any recipe you want! I could go on for days describing what combinations you can make inside this web tool, but I'll just encourage you to go to the site and jump right in - you will not be disappointed!

 

-DJ Ware

 

Greetings!Top

Charlie

Recently, I attended both the CFDD Conference in Chicago and LPL's Retirement Symposium in Phoenix.

 

From both, I came away with the strongest feeling that now, in our industry, is the advisor's "moment in time." Representatives from all aspects of our industry; Record-keepers, Investment-Only Firms, TPAs, Wholesalers and Legal Firms echoed one common theme: that you, the advisor, are the critical link between the providers and plan sponsors and the participants' successful retirement outcomes.

 

Carpe diem! Are you ready to "seize the day?"

 

This is a Tipping Point in our industry. The only question is, do you pack the gear; those necessary skills, tools and capabilities to capture this extraordinary business opportunity? Not only to acquire more retirement assets, but to also provide the needed guidance and advice to each and every plan participant of the plans you manage.

 

Can you scale your business to take advantage of this enormous opportunity?

 

LPL, the largest industry Broker-Dealer, is investing heavily in platforms and solutions for their advisors to offer real focused guidance, advice and money management to each and every participant. As a company, they are clear that their growth and that of their advisors' is in the retirement space.

 

Is your Broker-Dealer doing the same? Do you have the tools and support you need? Are there gaps in your gear, systems or capabilities? Do you lack the clarity and confidence to get the job done right for plan sponsors and participants? If the answer to any of these questions is yes, than by all means, reach out to us here at The 401k Coach. We are here to support your success, satisfaction and significance in this industry.We can provide you with the  leading tools, systems, resources and training that will distinguish you as an elite advisor prepared to deliver the sought-after expertise and guidance in the retirement marketplace.

 

Carpe diem!

   

Warmest Regards,  

Charlie Epstein

The 401k Coach® 

  

View my profile on LinkedIn 

The Advisor Success Formula

 

As we come to a close on the 4th quarter of 2012. It's a good time to assess the goals you established for the year and what tasks you still need to accomplish, as well as start planning for next year. Throughout the year, we talked a lot about success formulas and we have published some different checklists. For this newsletter, I have pulled together a few important factors that advisors should be considering with their goal-setting methodology.  

 

Write a 3-Year Business Plan with 90-Day Milestones

 

This may seem like a daunting task, but having a blue print for achieving your goals is critical. First, you must identify your DOS (Dangers, Opportunities and Strengths). Fee disclosure, for example, can be both a danger and an opportunity. There is a risk that your fees may appear too high, but, on the other hand, you can highlight all the beneficial services you bring to the table. There are services out there, like Fiduciary Benchmarks that can help you to do this. Next, you should identify your top three milestones in each of the following categories: personal goals, professional goals, production/sales goals and marketing/prospect goals. You should break these goals into annual or quarterly deadlines, depending on their urgency, for the next three years. You can then create weekly plans to achieve these targets. Team support is critical, so let them in on your plans. If you hold yourself to the standards that you outline in your business plan, you have a greater chance of attaining your objectives.   

 

Develop Your Unique Process and Charge for Value-Added Services

 

If you haven't yet, you should devise a unique process for achieving success for both plan sponsors and participants. In Year 1 of the 401k Coach Program, we discuss this in great detail. We provide you with a graphic overview of this process and help you to organize the backstage fulfillment for each step so that you can easily explain it at meetings. Another consideration is to benchmark your fee structure and assess your value-added services. No matter how you get paid, be sure you are getting paid appropriately for your work. There is a standard of service all advisors should be responsible for, but to really differentiate yourself, you need to think bigger and offer value-added, success-measured options for your clients. If you don't, another advisor will. The 401k Coach Program is dedicated to helping you design a unique process and determine a fair and profitable fee schedule. 

 

Determine Your Fiduciary Status and Have  Your Liability Insurance Reviewed

 

Will your broker/dealer allow you to be a fiduciary at the plan level? Have you ever read your E&O policy? It is important to fully understand  in which capacity you can operate, what types of insurance coverage is available to you and any exclusions or limitations. For instance, some policies exclude completely any claims related to any involvement by the advisor to an ERISA plan. Check also for tail coverage, or extended coverage, for the time even after the policy has been cancelled. Some policies include this automatically for up to 10 years, but many of them do not have any tail coverage. Be sure that your policy does.

401k Coach Related Products & Resources: 

The ERISA Plan Fiduciary Indemnification System

    

Update or Create a Service Agreement

 

If you didn't have the chance to attend our webcast: How Service Agreements Create Opportunities in the 408(b)(2) World, please find time for the replay and even consider listening as a refresher. This webcast provides you with an overview on how to maximize service agreements and take advantage of opportunities presented by the Department of Labor 408(b)(2) disclosure requirements. In your service agreement, you should list both your fiduciary and non-fiduciary services and how you get paid. 

 

Choose 3 Marketing Initiatives to Focus on
in 2013 
 

 

There are so many to choose from, some being so basic, they are often overlooked! Pre-market research and building your database are critical aspects to your success. Consider tactics like Permission Marketing, Outsourcing your cold calling and appointment setting efforts or creating a webinar/seminar series. Social media presents many opportunities, which I discussed in a recent blog post. Be your area's 401(k) expert and capitalize on all your marketing activities. There are many easy ways to leverage your efforts. For more informationview our recent webcast

 

Join us for next Year 1 Program, May 2013 where we really work on refining your Advisor Success Formula! 

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ERISA Brief

 

USI Settlement Unraveled:

Why Providers Need to Fix a Price and Be Careful about Using
ERISA Accounts

  By Marcia Wagner 
Managing Director, The Wagner Law Group
 

In late August, the U.S. Department of Labor ("DOL") announced that it had reached a settlement with USI Advisors (a Goldman Sachs subsidiary, hereafter referred to as "USI") to pay $1.27 million to 13 defined benefit pension plan clients for alleged violations of the Employee Retirement Income security Act of 1974, as amended ("ERISA"). The trouble related to USI's failure to "fully disclose" receipt of 12b-1 fees paid by mutual funds over a 7-year period ending in 2010 and to use them for the benefit of the plans. The DOL announcement of the settlement stated that investment advisers acting as fiduciaries (presumably, including USI) cannot use their fiduciary authority "to receive an additional fee or to receive compensation from third parties" for the adviser's account.

 

So what went wrong here? Was it that USI didn't disclose the 12b-1 fees it was getting (which was not illegal at the time), or did it use its position as the plans' investment adviser to increase its own compensation by recommending investment in mutual funds that would pay USI these fees? ERISA's prohibited transaction rules require plan fiduciaries to limit their compensation to level fees in order to prevent such a conflict of interest from harming the plan.

 

USI's View. For its part, USI has indicated that all its revenue was disclosed and that it received the 12b-1 fees in lieu of any "commission." According to USI, it was all just a procedural issue with the DOL deciding that for defined benefit business, the 12b-1 fees should have "flowed through the plan." This made it sound like the arrangement was simply an unusual form of ERISA account (see discussion below) in which all of the indirect compensation credited to the account was used to offset fees owed to plan service providers, except that in this case there was no stated amount of fees, and it was agreed that USI would be fully compensated from the 12b-1 fees.

 

12b-1 Fees and Revenue Sharing. So-called revenue sharing payments, such as 12b-1 fees (and their cousin, sub-transfer agency fees), compensate a service provider, such as USI, for activities (typically recordkeeping or accounting) on behalf of the mutual fund or the plan. Plan fiduciaries must evaluate what the provider does in relation to both this indirect compensation and any compensation that is paid directly by the plan sponsor or the plan. Until recently, many plan administrators knew little to nothing about the indirect compensation and, as a result, may have authorized direct compensation that, when added to the indirect compensation, was more than what a reasonable person would have believed the services to be worth.

 

To make matters worse, some savvy plan sponsors selected mutual funds with more revenue sharing so that the costs of the plan would not be seen by the participants who were ultimately paying these charges by reduced returns on their plan investments. This is what happened in the recent Tussey v. ABB, Inc. case where the plan sponsor incurred a $13.4 million judgment attributable solely to its lack of concern in monitoring such payments.

 

Revenue sharing is of less concern in a defined benefit plan where the employer is on the hook for any shortfall resulting from poor investment performance and is presumably looking out for its own interests. However, this did not seem to matter in the USI case.

 

Effect of New Fee Disclosures. The fee disclosure regulations which went into effect last July are intended to eliminate the obfuscation that can be caused by revenue sharing. Under these regulations, in general, the service provider must disclose three things: the services it will provide, whether it is a fiduciary or registered investment adviser (such as USI) and how much money it will get for performing these services, whether in the form of direct or indirect compensation. Each of these elements is incorporated in the USI settlement along with the requirement to incorporate such terms in a written contract or letter of understanding, but only in those service arrangements where actuarial and investment advisory services are bundled together. So other than the monetary aspect of the settlement (which did not include a penalty), the settlement terms do not go much beyond what the current regulations would have required in any event.

 

ERISA Accounts. To fully understand what must have been bothering the DOL about USI's fee arrangement, we must return to the idea that it was similar to a so-called ERISA account (sometimes referred to as an ERISA budget or an ERISA expense account). Where such an account is used, some or all of the indirect compensation paid with respect to a plan is placed in a special account which may be used to compensate a plan service provider. In one version of this arrangement, the account is part of the plan assets and is shown as such on the plan's Form 5500. If it is not zeroed out at the end of the year by the payment of compensation to service providers, the plan allocates the remainder to participants.

 

In another version, the ERISA account is part of the assets of a financial institution, such as USI, and does not belong to the plan. The plan may, however, direct the financial institution to use the assets in a number of ways, as specified by agreement, including the compensation of providers. If the plan discontinues the services of the financial institution, the account is usually forfeited. In other words, the financial institution gets to keep the account balance.

 

Fixed Fee Requirement. The second type of account seems to have been used in the USI case and the DOL objected to the fact that there was no limit on the portion of the account that could be retained by USI. If USI had specified a dollar amount as its fee and agreed to contribute to its plan clients all revenue sharing credited to the ERISA account in excess of that fee, all would have been well. Without such a limit, however, USI had an incentive to invest plan assets in those mutual funds that paid the highest 12b-1 fees in order to reap the highest possible fees.

 

The rules for ERISA accounts are not entirely clear, and it is rumored that the DOL has guidance in the works. This and the fact that the plan sponsors may have been willing accomplices probably contributed to USI's getting off relatively lightly for what might have been treated as a prohibited transaction. Instead, the DOL news release announcing the settlement categorized USI's fee practices as an "alleged violation" of ERISA. One's view of the harshness of such a settlement depends on where you sit, however, and the return of over a million dollars in fees would be an unwelcome event for most service providers. The moral is that advisers and their clients should agree on a level fee (a specific dollar amount or a percentage of plan assets) in advance of any compensation arrangement utilizing the type of ERISA account employed by USI.

 

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