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Support for budding (and practicing) speakers and authors this week. I'm often asked for advice by people who either want to explore speaking more as part of their role or business and also those who want to publish the book that they know they have inside them. 

First of all, for budding speakers, I'll be part of the Professional Speaking Association South East's inaugural THE BIG TEN Convention on 8th September. 

It's an all day event featuring five keynote talks and five shorter 'showcases', all focused on the practical steps to running a speaking business. I'll be speaking on 'How NOT to Get Referrals' and other presentations will include a focus on marketing your speaker business, looking good on camera and getting found on search engines. 

If you're already a confident speaker and want to become even better, my good friends Alan Stevens and Paul du Toit are running their Exceptional Speaker course in London and Manchester on 13th and 14th October. Their book is excellent and the course had rave reviews when they presented it in South Africa. Details are here

Another excellent book on speaking has just been published. Presentation Genius by Simon Raybould is a really good read, using a lot of scientific research to challenge common beliefs about giving talks. 
 
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In the meantime, budding authors among you don't need to even leave your desks! Mindy Gibbins-Klein, 'The Book Midwife', is hosting a free webinar on September 1st. 

Mindy worked with me to help me write my last book 'Recommended' and I can strongly recommend her approach. 

 
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I hope you enjoy the newsletter and look forward to your feedback. Please do check out the blogs listed on the right hand side of the page for lots of extra ideas, tips and thoughts. 
 
Let me know what you think. 


 

If you're serious about developing a networking and referrals strategy that can take your business to a new level, or you are interested in booking me for a speech or training session for your team, find out more details on our website or you can contact me on:

  

Tel: 07930 417833
Skype: andylopata   

I look forward to hearing from you.

     

Andy 


� All material copyright H & A Lopata ltd 2015. All rights reserved.

 

Video Tip: Are you a Jack of all Trades? 

Following a recent interview for AccountingWeb (see sidebar) a couple of readers used the comments to question the validity of business advice and business books. 

This raised a bigger question for me...are you trying to do too much in your business? 

Stop Trying to Master Everything in your Business
Stop Trying to Master Everything in your Business
The A to Z of Networking: K is for...

 
Knowledge
Your network contains a wealth of expertise and experience - a bank of knowledge that you can both contribute to and benefit from. 

Build a strong network around you of people from diverse backgrounds to whom you are comfortable admitting that you don't have all the answers and can ask for help. 

Kappa 
The letter K is derived from the Greek word
Kappa which, in turn, was taken from the Semitic Kaph, which was portrayed as an open hand.

What a perfect letter for networking! To be an effective networker your hand needs to remain open both to give to others around you and to accept their help when it is offered.  


K is also for...

Keeping records and Keeping in touch
Networking is not about one-off interactions but about building relationships over time. 
Karma
'What goes around, comes around' or, as BNI say, 'Givers Gain�'. Don't worry about what you can receive, just seek to help your network. 
Kissing
One cheek, both cheeks, in the air or just a handshake? The perennial problem, particularly for men greeting women! Cultures differ, even within the same country, so don't be frightened to be led or to ask but don't be embarrassed.
Knowing when to ask for help
Fools rush in while the shy simply never ask. Understand the power of your relationships and where you are on the journey. 
Becoming better Known
What are people saying about you when you're not in the room? Your network has huge potential to accelerate your success, take control of your personal and professional brand. 
Riding the Knockbacks
Whether it's attempting to break into a group at an event or a failed referral, you will suffer rejection. It's part of coming out of your comfort zone. Be ready to learn from them, not take things personally and move on. 
Kindness
Be patient, supportive and kind to the people around you. Invest emotionally in your relationships with them and be the type of person you would want to be around. 

This looked like being the toughest letter so far to compile a list from but, once more, my network came through. I even had the luxury of having to leave some suggestions out once more! 

Thanks for all of your suggestions Kelly Molson, Steven Healey, Nigel Risner, Tim Houston, Roger Vanstone, Rhiannon Evans, Marthe Andersen, Lynda Shaw, Beverley Hamilton, Phil Williams, Annie Brooks, Shelley Jenner, Mark Lee, Harvey Lopata and especially to Annabel Kaye for her inspired research on Kappa! 

If you want to find out a number of the ideas that have missed out, check out the discussion on my profile on Facebook. 

Just for Fun: Taking the Pith 
 
What happened when Harrison Ford let magician David Blaine into his kitchen? 

 
Andy Online
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Recommended
Recommended: How to sell through networking and referrals

and Death Came Third!
...and Death Came Third! The Definitive Guide to Networking and Speaking in Public

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Estate & Manor Magazine
 
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What people say...
"This is fascinating. This is something that has not really occurred to me in 25 years in the industry.

I've written marketing strategies, sales strategies, product strategies; I've never, ever, thought about a networking strategy or a referrals strategy. And I actually feel quite embarrassed about that.

But now, having spoken to you Andy,  I realise the importance of the opportunity that can come from that."
 
Roger Edwards, Marketing Strategist, Speaker and Presenter of the MPAF Podcast

 


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